Constant Contact happen to be in the email marketing video game since 1995. Throughout that time they have managed to turn into one of the email tools in the world, boasting over 650,000 customers. Aweber
What Makes them unique is that they’ve added features over the decades that not one of their competitions game, like surveys, an event management tool, and social campaigns. These all add to the diverse collection of options available, in addition to automations and newsletters.
In Addition to these options, they also boast a Marketplace with over 400 integrations which cater for even the most market of merchandise and apps. Yet despite these numbers and attributes, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Reason for us to have a closer look at Constant Contact’s ins & outs and check if it is still relevant in the 21st century.
If You’re choosing an email Marketing tool for the small business, you can do a lot worse than Constant Contact (which begins at $20 per month). If you want to test out a few of the attributes without committing, then the company offers a free trial. This review looks specifically at the Email plan, which supports up to 500 contacts. Were it not for some hiccups that were unexplained, Constant Contact could have been an easy choice for our initial option.
How does Constant Contact stack up against the Contest in its own marketing database for companies with 2,500 contacts? It carries a top price tag that is $45-per-month. Many marketing programs also have a limit on but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered such as anniversaries and birthdays. You might send an email series to a set of contacts, such as a day-by-day guide to getting started with your ceremony or follow-ups to an occasion. This works by matching them up with autoresponders and segmenting your contacts. The image library allows 2 GB of storage, with a file size of 5MB. Users may access paid and free stock photographs straight through Constant Contact. You can interact with assistance via Twitter. Aweber
Constant Contact is easy to use and has plenty Of aid options, beginning with the information icons located next to choices and disciplines explaining what they are, extensive Knowledge Base coaches accessible at a toll-free number, and articles. Constant Contact has an Activity page which lists the status of different tasks, such as uploaded contacts, so that you understand what’s happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat is available, and the brokers will call you to ensure you have all the info that you want.
Pricing and Features
Constant Contact offers a number of plans Based upon the size of your subscriber base. The cheapest plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may register for other add-on services, such as EventSpot ($20 a month for a single event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run surveys (all of which can be included at no extra charge on the Mail Plus plan). The Basic account comes to store images used from the email campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which can be added to your site on which you can display links to around 100 mails. If you would like your customers to be able to see your older messages, this is a handy add-on.
The free trial gives you access to all These features for 60 days however you can only send up to 100 mails. The trial is a superb way to get accustomed to the platform to get a restricted number of messages. When you are sure about the platform, update to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which is unusual in this space.
When you’re ready to make a newsletter, you Can use the template to begin. The editing tool lets you tweak images, text messages, and colors. There is also a networking library where you can save your own resources, such as company logos and other graphics. Aweber
Once you’re satisfied with your newsletter, You can send it right away or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring schedule to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages based on the local time in the receiver’s place, as GetResponse can.
The company recently announced a new Attribute named Action Blocks, which allow marketers to include polls or RSVP blocks to standard emails. This enables recipients to answer messages with one click without having to depart the email inbox and go to a web page.
Once you’ve sent a newsletter, you are able to track Its achievement using the accounts tab. The dashboard displays the fundamentals, including opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open rates along with a chart compares performance over multiple campaigns. Users can also pick up to five emails to compare high speed results side by side. The report has a convenient Refresh button so that you can observe real-time outcomes. It’s not like MailChimp where you have to manually load the webpages. When we opened mails and clicked on the links, they were enrolled nearly immediately.
The Resource Center offers links to Information about typical clickthrough rates by business. You may even look at relative metrics to find out if your degree of engagement with your clients is improving or declining over the previous three months. The cellular app is useful if you want to see the effort performance from your mobile device.
There are several ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape Speech, we repeatedly received an error message but it did not state what had gone wrong. We were motivated to hit on the Previous button to return and resolve the problem but we could not because the page had died from our browser (Firefox) cache. After a couple of tries, the entire page crashed. This is an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved because our first test and that this is not likely to occur again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were stable and easy to use. We think most people would wind up using these options. We tracked the upload progress under”Contacts: Activity” and was informed when the import was complete. Like Campaigner, Constant Contact allows disposable addresses and Mailinator. It is too bad many services don’t comply with the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts which are inclined to be transactional or other such addresses so the user can decide whether to remove or keep them.
Segments are originally based on that list you. When saving the contacts but it’s also really easy to go back, choose and change the list. In the Contact Managerwe clicked on the addresses we wanted to incorporate to another listing. A new feature allows users to choose a list for contacts to whenever they click on a link within an email to be added, the business said. This attribute is available in most packages. Furthermore, it may be paired with an autoresponder so that, when a link clicks, there is a email sent to them. Constant Contact allows you assign tags to contacts, which can be helpful if you want to track things like the way they signed up, even if they’re loyalty members, or whatever else you may want to monitor. Aweber
Our only quibble with the Contact Manager is That it’s a pain to edit the consumer records. When we pasted our listing and cut, we dropped in addresses. We didn’t have other areas, such as address or name. To bring this, we needed to load each listing and update the subjects. This was simple because the pages were slow to load in our testing. Since we could see the entire list in Contact Manager, it might have been nice to be able to simply click on the lost area, enter, and just keep going down the page. So, lesson learned: Be certain to have all the applicable fields populated from the listing before uploading the names.
Constant Contact also lets you produce forms That clients can use to register for newsletters and emails. These forms can be hosted on your site or on Constant Contact’s servers. You can section the users based on if they used alternative methods or the sign-up form, which can be useful. The company also recently announced a brand new signup form editor that’s intended to allow users to create inline forms which can be embedded onto a website in addition to pop-up forms which can be customized to display after a fixed amount of time or when a visitor attempts to leave the website, the business stated.
Constant Contact demands you to confirm that You have approval from your record –no bought lists allowed! As there is no way to confirm you’ve got permission from each person receiving messages sent to this address you can’t use set addresses such as sales @ or marketing @ addresses or distribution lists. You might create autoresponders, recorded under the button, to ship when a user is added to a list. We used the templates to build a special Welcome newsletter to subscribers.
Constant Contact appears like a Professional platform but its arbitrary error messages were disconcerting. This apart, the instrument is strong, and for small companies new to email marketing, Constant Contact is a fantastic way to begin. We wish it offered flexibility in the scheduling of creation and campaigns of autoresponders. Aweber
If you don’t need these features, However, then Constant Contact is a superb choice. If you need a little bit more flexibility in your marketing strategy, then check out email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Kinds of marketing automation works does not like to refer to itself as a marketing automation suite that is conventional. Rather, Constant Contact likes to tell prospects that it’s a cross between email advertising and marketing automation or exactly what it calls”email automation”
That is because, unlike other tools, for example Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t does not provide branching logic. Instead, it focuses to start automation campaigns. By way of instance, you can start an automation workflow whenever someone achieves a landmark, like a birthday or anniversary for a customer or joins a list. You can’t change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link within the body of this email.
These attributes, which make marketing Automation platforms automatic, slightly more intelligent and, well, compared to email tools, create life more easy for marketers and more personalized for clients. Additionally, Constant Contact does not provide A/B testing (they do provide subject line A/B testing), no research advertising inclusion, and also the limited workflows it is possible to create do not offer drag-and-drop builders, which are pretty much standard these days. If you require automation for interactions with clients, then Constant Contact is a trusted automation program. If you would like flexible workflows and sequencing that adjust to your customers’ specific activities Constant Contact is not strong enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their site, they are a tool for smaller companies. And, as it is well worth evaluating them on those conditions. They have a lot of the fundamentals covered to meet businesses, as mentioned previously, and if it were as simple as that then we’d recommend them highly. Aweber
The Matter, these days, is that there are plenty of email Tools offering even greater than Constant Contact, and for a whole lot less cash. This includes user expertise, but also not just attributes. In fact, for the amount you pay with Constant Contact, you might find yourself using tools such as ActiveCampaign and GetResponse.
Things are picked up by them For their adequate deliverability rates, integrations (particularly social websites integrations), and for enabling different access levels for different users. And with recent enhancements to coverage and marketing automation, it will look as though they’re making an attempt to improve the item. But their lack of innovative features which makes it difficult to recommend over others at their price point. Aweber