Intro Best Free Email Marketing Software
Constant Contact happen to be in the marketing video game since 1995. Throughout this time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 customers. Best Free Email Marketing Software
What Makes them special is that they have added features over the years that none such as social campaigns, surveys, and an event management tool. These all add to the collection of options as well as automations and recurring newsletters.
On top of these options, they also boast a Market with over 400 apps and integrations which cater to even the most niche of merchandise. Yet despite these flashy numbers and attributes, curiosity about Constant Contact appears to be on the decline, at least according to Google Trends. Reason for us to have a better look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If you are choosing an email Marketing tool for the small business, you can do much worse compared to Constant Contact (which starts at $20 per month). If you would like to test some of the attributes out without committing, then the company offers a 6-day free trial. This review looks specifically. Were it not for a few unexplained technical hiccups, Constant Contact could have been an easy choice for our first option.
How does Constant Contact pile up against the Competition for companies with 2,500 contacts? It carries a top price that is $45-per-month. Email advertising programs have a cap on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered by sign-ups, including anniversaries and birthdays. You can also send an email series to a set such as a day-by-day guide to getting started with your ceremony or follow-ups to a occasion. This works by segmenting your contacts into various folders and matching them up using autoresponders. The picture library now allows 2 GB of storage, with a file size of 5MB. Users can also access stock photos that are paid and free through Constant Contact. Finally, you can now interact with assistance via Twitter. Best Free Email Marketing Software
Constant Contact is easy to use and has lots Of help options, beginning with the information icons located alongside options and disciplines describing what they are Knowledge Base coaches accessible, and articles. Constant Contact has an Activity page that lists the status of different jobs, such as uploaded contacts, so you understand what’s going on in the background.
Phone support is not 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat is available, and the agents will call you to make sure to have all the information that you want.
Pricing and Features
Constant Contact offers a number of programs Depending on how big your subscriber base. The least expensive plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may register for other add-on services, for example EventSpot ($20 a month for one event; $25 for up to five events) for event registrations, and research ($10 per month) to conduct polls (all of which are included at no extra charge on the Email Plus plan). The fundamental account comes with a Library to store images used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget that may be added to a site on which you may display links to up to 100 emails. This is a handy add-on if you would like your clients to have the ability to see your older messages.
The free trial gives you access to all These features for 60 days however you can just send up to 100 mails. The trial is a great way to get accustomed to the platform for a restricted number of messages. When you are certain about the platform, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be uncommon in this area.
When you’re ready to create a newsletter, you May use the template to get started. The editing application lets you tweak pictures, text messages, and even colors. There’s also a networking library where you can store your own assets, such as company logos and other graphics. Best Free Email Marketing Software
As Soon as You’re satisfied with your newsletter, You can send it right away or schedule it for after (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring program to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages based on the local time at the receiver’s location, as GetResponse can.
The company also recently announced a new Feature named Action Blocks, which enable marketers to include polls or RSVP cubes to standard emails. This permits recipients to answer messages with a single click without needing to depart the email inbox and also visit a web page.
You are able to monitor As Soon as You’ve sent a newsletter using the Reports tab Its achievement. The dashboard displays the basics, including opens, clickthroughs, bounces, and unsubscribe requests. A useful bar chart shows open rates and a graph compares performance across multiple campaigns. Users can also select up to five emails to compare high-level results side by side. The report has a convenient Refresh button so that you can see real-time outcomes. It is not like MailChimp in which you’ve got to manually load the pages. When we opened emails and clicked on the links, they were enrolled nearly immediately.
The Resource Center offers links to Info about average clickthrough rates by industry. You may even look at relative metrics to figure out if your degree of engagement with your customers is improving or declining over the past 3 months. The cellular app is useful if you want to see the effort performance from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form to manually put in an Address, we repeatedly received an error message but it didn’t say what had gone wrong. We were prompted to hit the Previous button to return and fix the issue but we could not because the page had died from our browser (Firefox) cache. After a couple of attempts, the whole page crashed. This is an odd experience, to say the least. Constant Contact has ensured us has greatly improved because our first test and this is not likely to happen again.
The file upload import, and CRM Migration options, on the other hand, were easy to use and secure. We think most people would end up using one of these choices. We tracked the upload improvement under”Contacts: Task” and was informed while the import was finish. Like Campaigner, Constant Contact allows Mailinator and other addresses that are disposable. It is too bad many services don’t follow the case of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts that are inclined so that the user can choose whether to eliminate or store them to be transactional or other such addresses.
Segments are based on which list you If saving the contacts but additionally, it is quite simple to go back, choose and adjust the list. In the Contact Managerwe just clicked on the addresses we wanted to incorporate to a different list. A new feature allows users to choose a list for contacts to be added to if they click on a particular link in an email, the company said. This feature is available in all packages. Additionally, it can be paired with an autoresponder so that, when a contact clicks a link, a pertinent email is sent to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you need to track things like the way they signed up, if they are loyalty members, or anything else you may want to monitor. Best Free Email Marketing Software
Our only quibble with the Contact Manager is That it is a hassle. When we glued our list and cut, we dropped in email addresses. We didn’t have other fields, such as address or name. Update the subjects and we had to load each individual record to add this. Because the pages were slow to load in our testing, this was simple. Since we could see the entire list in Contact Manager, it might have been nice to be able to just click on the missing field, input, and just keep going down the page. So, lesson learned: Be sure to have each the applicable fields populated from the listing before uploading the names.
Constant Contact also enables you to produce forms That customers can use to sign up for emails and newsletters. These forms may be hosted on your site or on Constant Contact’s servers. You can section the users based on whether they used the sign-up form or other methods, which may be useful. The business also recently announced a new sign-up form editor that’s intended to permit users to create inline forms which can be embedded onto a site in addition to pop-up forms which could be customized to display after a set amount of time or when a visitor attempts to leave the website, the business stated.
Constant Contact requires you to confirm that You have approval from your list! Since there is absolutely no way to confirm you’ve got permission from every person getting messages sent to that address you also can not use set addresses like sales @ or advertising @ addresses or distribution lists. You might also make autoresponders, recorded under the button, to ship automatically when a user is added to some list. We used the templates to construct a Welcome publication to subscribers.
Constant Contact generally feels like a Platform but its arbitrary error messages were disconcerting. This the tool is solid, and for most small companies new to email marketing, Constant Contact is a fantastic way to get started. We wish it offered flexibility in the scheduling of autoresponders of campaigns and creation in particular. Best Free Email Marketing Software
If you don’t need these features, Then Constant Contact is a superb option. Should you want a little bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Sorts of marketing automation works doesn’t want to refer to itself as a marketing automation suite that is traditional. Instead, Constant Contact likes to tell prospects that it is a cross between email advertising and advertising automation or what it calls”email automation”
That’s because, unlike other tools, such as Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t offer branching logic. It focuses to begin automation campaigns. For instance, you can begin an automation workflow whenever someone achieves a landmark, such as a birthday or anniversary for a customer or joins a list. However, you can not alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic slightly more intelligent and, well, than email advertising tools, create life more personalized and easier for marketers for customers. In addition, Constant Contact doesn’t provide A/B testing (they do offer subject line A/B testing), no research marketing addition, and also the restricted workflows it is possible to create don’t offer drag-and-drop builders, which can be pretty much standard nowadays. Should you require basic automation for first and second interactions with clients, then Constant Contact is a automation program. If you would like flexible workflows and sequencing that adjust to your customers’ specific activities Constant Contact is not powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their website, they are a tool for companies. And, as such, it is worth assessing them. As stated previously, they have enough of the basics covered to satisfy companies, and if it were as straightforward as that then we’d recommend them more highly. Best Free Email Marketing Software
These days, the Matter, is that there are plenty of other email Tools offering even greater than Constant Contact, and also for a whole lot less cash. This includes not just attributes, but also user expertise. In fact, for the volume you pay with Constant Contact, you might end up using tools like GetResponse and ActiveCampaign.
Things are picked up by them Due to their decent deliverability prices, integrations (particularly social media integrations), and for enabling different access levels for separate users. And with recent enhancements to reporting and marketing automation, it will look as though they’re making an attempt to enhance the item. However, their lack of features, such as marketing automation, makes it hard to recommend over others at their price . Best Free Email Marketing Software