Introduction Better Than Constant Contact
Constant Contact have been from the email marketing video game since 1995. During that time they have managed to turn into one of the most used email tools in the world, boasting over 650,000 clients. Better Than Constant Contact
What Makes them unique is that they have added features over the decades that not one of their competitors sport, like surveys, an event management tool, and campaigns. All these add to the collection of alternatives in addition to automations and newsletters that are recurring.
In Addition to these options, they also boast a Marketplace with over 400 integrations that cater for even the most niche of products and apps. Yet despite these flashy numbers and features, curiosity about Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to have a look at Constant Contact’s ins & outs and check whether it is still relevant in the 21st century.
If you are choosing an email Marketing tool for the business, you could do much worse than Constant Contact (which begins at $20 a month). Then the business provides a 6-day free trial if you would like to try out some of the features without committing. This review looks at the plan, which supports up to 500 contacts. Were it not for a few hiccups that were unexplained, Constant Contact could have been an easy choice for our option.
How does Constant Contact pile up against the Contest in its own advertising database for businesses with 2,500 contacts? It carries a top price that is $45-per-month. Many marketing tools have a cap on but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered including birthdays and anniversaries. You might send an email series to a certain set of contacts, such as a guide to getting started with your service or follow-ups to an event. This works by matching them up with autoresponders and segmenting your contacts. The image library now allows 2 GB of storage, with a file size of 5MB. Users may also access paid and free stock photos through Constant Contact. You can interact with support via Twitter. Better Than Constant Contact
Constant Contact is easy to use and has lots Of help options, beginning with the data icons helpfully located alongside choices and fields explaining what they are Knowledge Base coaches available, and articles. Constant Contact has an Activity page which lists the status of various jobs, such as uploaded contacts, so that you know what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 pm on weekends. Chat is available, along with the agents will also call you to make sure to have all the info that you need.
Pricing and Features
Constant Contact offers a number of programs Based upon the size of your subscriber base. The plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can sign up for other add-on providers, for example EventSpot ($20 per month for a single occasion; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run polls (all of which are included at no extra charge on the Email Plus program ). The fundamental account comes with a Library to keep pictures used in the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which can be added to a site on which you may display links to around 100 emails. If you would like your clients to have the ability to see your older messages, this is a handy add-on.
The free trial gives you access to all These attributes for 60 days however you can only send up to 100 mails. The trial is a great way to get used to the platform for a number of messages. When you are sure about the platform, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is uncommon in this area.
When you’re ready to make a newsletter, you Can use the template to begin. The editing tool lets you tweak text messages, images, and even colors. There is also a networking library where you are able to store your personal resources, such as company logos and other images. Better Than Constant Contact
Once you’re satisfied with your own newsletter, It is possible to send it right away or schedule it for after (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t find a recurring program to send messages on a daily, weekly, or yearly basis the way Campaigner doesto send messages based on the local time at the recipient’s location, as GetResponse can.
The company also announced a new Feature called Action Blocks, which enable marketers to include polls or RSVP cubes to standard emails. This permits recipients to answer messages with one click without needing to leave the email inbox and also visit a web page.
Once you’ve sent a newsletter, you are able to monitor using the Reports tab its success. The dash displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar graph shows open prices along with a graph compares performance over multiple campaigns. Users may also select up to five mails to compare high speed results side by side. The report has a handy Refresh button so that you may observe real-time results. It is not like MailChimp in which you have to manually load the webpages. When we opened mails and clicked on the links, they had been enrolled nearly immediately.
The Resource Center offers links to Info about average clickthrough rates by business. You may also look at relative metrics to find out if your degree of engagement with your customers is improving or declining over the past 3 months. The mobile app is handy if you need to see the campaign functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape to manually put in an Speech, we repeatedly received an error message but it didn’t state what had gone wrong. We were prompted to hit the Previous button to go back and fix the problem but we could not because the page had expired out of our browser (Firefox) cache. After a few tries, the entire webpage crashed. This is an unusual experience, to say the least. Constant Contact has assured us has greatly improved since our initial test and that this is unlikely to happen again.
The document upload import, and CRM Migration options, on the other hand, were secure and simple to use. We think most people would wind up using these options. We tracked the upload improvement under”Contacts: Task” and was notified while the import was complete. Much like Campaigner, Constant Contact allows other disposable addresses and Mailinator. It’s too bad many services do not follow the example of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts that are likely so that the user can choose whether to remove or store them to be other or transactional such addresses.
Segments are initially based on that list you. Select when saving the contacts but it’s also quite simple to go back and adjust the list. In the Contact Manager, we clicked on the addresses we wanted to add to another list. A new feature allows users to choose a list for contacts to if they click on a specific link within an email to be added, the company said. This attribute is available in most packages. It may be paired with an autoresponder so that, when a link clicks, a email is sent to them. Constant Contact allows you assign tags to contacts, which is helpful if you want to track things such as how they signed up, if they’re loyalty associates, or anything else you might want to monitor. Better Than Constant Contact
Our only quibble with the Contact Manager is That it’s a pain. When we pasted our list and cut, we just dropped in addresses. We didn’t have other fields, such as name or address. To add this, update the fields and we had to load each record. Because the pages were slow to load in our testing, this was straightforward. Since we can see the entire list in Contact Manager, then it might have been nice to be able to just click on the lost field, input, and just keep going down the page. So, lesson learned: Be sure to have each the applicable fields before uploading the titles populated.
Constant Contact also enables you to create forms That clients can use to register for emails and newsletters. These forms can be hosted on your own site or on Constant Contact’s servers. The consumers can be segmented by you based on whether they used alternative methods or the sign-up form, which may be helpful. The business also recently announced a new sign-up form editor that is intended to permit users to produce inline forms that can be embedded on a website as well as pop-up forms that could be customized to show after a fixed amount of time or when a visitor tries to leave the web site, the business stated.
Constant Contact demands you to confirm that You have consent from your whole record! Since there is no way to verify you’ve got permission from each individual receiving messages sent to this 37, you can not use set addresses such as sales @ or advertising @ addresses or distribution lists. You might even create autoresponders, listed under the button, to ship automatically every time a user is added to a list. We used the templates to build a Welcome newsletter to new subscribers.
Constant Contact appears like a Professional platform but its error messages were disconcerting. This aside, the tool is solid, and for small companies Constant Contact is a fantastic way to begin. We want it offered a bit more flexibility in the scheduling of autoresponders of creation and campaigns particularly. Better Than Constant Contact
If you do not need these features, However Constant Contact is an excellent choice. Should you want just a bit more flexibility in your marketing plan, then have a look at email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Sorts of advertising automation functions does not want to refer to itself as a advertising and marketing automation package that is conventional. Instead, Constant Contact likes to tell prospects that it is a cross between email advertising and advertising automation or exactly what it calls”email automation.”
That’s because, unlike other tools, such as Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact does not does not offer branching logic. It focuses to start automation campaigns. By way of example, you can start an automation workflow whenever someone joins a listing or achieves a milestone, like a birthday or anniversary for a customer. However, you can not change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link inside the body of the email.
These attributes, which make advertising Automation platforms automatic, slightly more intelligent and, well, compared to email tools, create life easier for entrepreneurs and personalized for clients. In addition, Constant Contact doesn’t offer A/B testing (they do offer subject line A/B testing), no search marketing addition, and the limited workflows you can create do not offer you drag-and-drop builders, that can be pretty much standard nowadays. If you require basic automation for interactions with clients, then Constant Contact is a trusted automation program. However, if you want adaptive workflows and advanced sequencing that adjust to your customers’ specific actions Constant Contact isn’t powerful enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for small companies. And, as such, it’s well worth evaluating them on those terms. They definitely have enough of the basics covered to meet most small companies, as stated previously, and if it had been as straightforward as that we’d recommend them highly. Better Than Constant Contact
Nowadays, the issue, is that there are Lots of email Tools offering even greater than Constant Contact, and for a lot less money. This includes user expertise, but also not only features. In reality, for the amount you pay with Constant Contact, you might find yourself using tools like GetResponse and ActiveCampaign.
Things are picked up by them For their decent deliverability prices, integrations (particularly social websites integrations), also for enabling different access levels for separate users. With recent improvements to marketing automation and coverage, it will look as though they’re making an attempt to improve the item. But their lack of innovative features which makes it difficult to recommend over others at their price point. Better Than Constant Contact