Constant Contact have been in the marketing video game since 1995. Throughout this time they’ve managed to turn into one of the email tools in the world, boasting over 650,000 clients. Campaigner
What Makes them special is that they have added features over the decades that none like surveys, an event management tool, and campaigns. These add to the collection of options as well as automations and newsletters.
In Addition to these options, they also boast a Marketplace with over 400 integrations which cater for even the most market of products and programs. Yet despite these flashy numbers and attributes, curiosity about Constant Contact appears to be on the decline, at least according to Google Trends. Reason for us to take a better look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century.
If you are choosing an email Marketing tool for the small business, you could do a lot worse compared to Constant Contact (which starts at $20 per month). If you would like to try a few of the attributes out without committing the business provides a 6-day free trial. This review looks especially at the plan, which supports up to 500 contacts. Were it not for some unexplained technical hiccups, Constant Contact might have been an easy choice for our first option.
How Can Constant Contact pile up against the Competition in its marketing database for businesses with 2,500 contacts? It carries a price that is $45-per-month that is high. Many email marketing tools also have a limit on but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond these triggered including birthdays and anniversaries. You might also send an email series to a set of contacts, like a guide to getting started with your service or follow-ups to a occasion. This works by matching them up using autoresponders and segmenting your contacts into different folders. The image library now allows 2 GB of storage. Users may also access stock photos that are free and paid straight through Constant Contact. Last, you can interact with assistance via Twitter. Campaigner
Constant Contact is Simple to Use and has plenty Of aid options, beginning with the information icons located next to fields and options explaining what they are Knowledge Base coaches available, and articles. Constant Contact has an Activity page that lists the status of various tasks, such as uploaded contacts, so you understand what is happening in the background.
Phone support is not 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 p.m. on weekends. Chat is available, and the brokers will call you to ensure you have.
Pricing and Features
Constant Contact offers a number of plans Based upon the size of your subscriber base. The least expensive plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may register for additional add-on providers, for example EventSpot ($20 per month for a single occasion; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run surveys (all of which can be included at no additional charge on the Email Plus plan). The Basic account comes with a Library to store pictures used in the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget that may be added to your website on which you may display links to up to 100 emails. This is a handy add-on if you want your customers to be able to see your messages that are older.
The free trial Provides you access to all You can only send up to 100 emails although these attributes for 60 days. The trial is a superb way to get used to the platform to get a limited number of messages. When you are sure about the stage, update to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which is unusual in this area.
When you are ready to make a newsletter, you Can use the template to begin. The editing tool allows you tweak text, images, and even colors. There’s also a networking library where you are able to save your own assets, such as company logos and other graphics. Campaigner
As Soon as You’re Happy with your own newsletter, It is possible to send it immediately or schedule it for after (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages based on the local time in the receiver’s place, as GetResponse can.
The company also recently announced a new Attribute called Action Blocks, which enable marketers to include polls or RSVP blocks to standard emails. This permits recipients to answer messages with a single click without having to leave the email inbox and visit a web page.
You are able to track, once you’ve sent a newsletter Its achievement by using the accounts tab. The dash displays the basics, such as unsubscribe requests, and opens, clickthroughs, bounces. A useful bar chart shows open prices along with a chart compares performance across multiple campaigns. Users may also select up to five emails to compare high speed results side by side. The report has a handy Refresh button so you may observe real-time results. It’s not like MailChimp where you have to manually load the pages. When we opened emails and clicked on the links, they had been registered nearly immediately.
The Resource Center offers links to Information about typical clickthrough rates by industry. You may also look at comparative metrics to find out if your level of involvement with your clients is improving or declining over the previous 3 months. The cellular app is handy if you need to observe the campaign functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape Address, we repeatedly received an error message but it did not state what had gone wrong. We were prompted to hit the Previous button to go back and resolve the problem but we couldn’t because the page had expired out of our browser (Firefox) cache. After a few attempts, the whole page crashed. This was an odd experience, to say the least. Constant Contact has ensured us its infrastructure has greatly improved because our first test and this is not likely to happen again.
The file upload import, and CRM Migration options, on the other hand, were simple to use and stable. We believe most people would end up using these choices. We tracked the upload improvement under”Contacts: Task” and was notified while the import was complete. Much like Campaigner, Constant Contact allows Mailinator and other speeches that are disposable. It is too bad most services do not follow the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts that are likely to be transactional or other similar addresses so the user can choose whether to remove or store them.
Segments are based on which list you Select when saving the contacts but it’s also quite simple to go back and adjust the list. In the Contact Manager, we just clicked on the speeches we wanted to add to another listing. A new feature allows users to choose a listing for contacts to if they click on a link within an email to be added, the company said. This feature is available in most packages. It may be paired with an autoresponder so that, when a link clicks, there is a relevant email delivered to them. Constant Contact allows you assign tags to contacts, which can be helpful if you need to monitor things like the way they signed up, if they’re loyalty associates, or anything else you may want to monitor. Campaigner
Our only quibble with the Contact Manager is That it’s a hassle. After we cut and glued our listing, we simply dropped in email addresses. We didn’t have other areas, such as address or name. To bring this, we had to load each record and update the fields. This wasn’t that simple because the pages were slow to load in our testing. Since we could see the whole list in Contact Manager, then it would have been nice to be able to just click on the missing field, enter, and just keep going down the page. So, lesson learned: Be sure to have each the applicable fields before uploading the titles, populated.
Constant Contact also enables you to create forms That clients can use to sign up for newsletters and emails. These forms can be hosted either on your site or on Constant Contact’s servers. You can section the consumers based on whether they used the sign-up form or alternative procedures, which can be useful. The business also recently announced a brand new signup form editor that’s designed to permit users to produce inline forms that may be embedded on a site as well as pop-up forms which could be customized to display after a fixed amount of time or when a visitor attempts to leave the website, the business said.
Constant Contact demands you to confirm that You have approval from your record –no bought lists allowed! You cannot use group addresses such as [email protected] or [email protected] addresses or distribution lists as there is absolutely no way to verify you have permission from each individual getting messages sent to that address. You can also create autoresponders, recorded under the button, to send automatically when a user is added to a list. We used the templates to build a Welcome newsletter .
Constant Contact generally feels like a Platform but its random error messages were disconcerting. This the tool is strong, and for small companies new to email marketing, Constant Contact is a fantastic way to get started. We wish it provided flexibility in the scheduling of production and campaigns of autoresponders particularly. Campaigner
If you don’t want these extra features, However Constant Contact is a superb choice. Should you want just a bit more flexibility in your marketing plan, then check out email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Kinds of marketing automation functions doesn’t like to refer to itself as a advertising and marketing automation package. Rather, Constant Contact likes to tell prospects that it’s a cross between email marketing and advertising automation or exactly what it requires”email automation.”
That is because, unlike other tools, for example Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. Instead, it focuses on only two factors to begin automation campaigns. For instance, an automation workflow can be started by you when someone joins a list or achieves a milestone, like a birthday or anniversary as a customer. You can’t change automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link within the body of this email.
These attributes, which make advertising Automation platforms more smart and, well, automatic, compared to email advertising tools, make life more personalized and more easy for entrepreneurs for clients. In addition, Constant Contact does not offer A/B testing (they do offer subject line A/B testing), no research advertising inclusion, and also the limited workflows it is possible to create do not offer drag-and-drop builders, that can be pretty much standard nowadays. Should you need automation for first and second interactions with clients, then Constant Contact is a trusted automation program. But if you would like advanced sequencing and flexible workflows that adapt to your customers’ specific activities Constant Contact isn’t powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for smaller businesses. And, as it’s worth evaluating them. They have a lot of the fundamentals covered to meet businesses as mentioned above, and then we’d recommend them highly if it were as straightforward as that. Campaigner
The issue, nowadays, is that there are Lots of email Tools offering even greater than Constant Contact, and for a lot less money. This includes not only attributes, but also user experience. In reality, for the volume you pay with Constant Contact, you could end up using tools such as GetResponse and ActiveCampaign.
They do pick points up For their decent deliverability rates, integrations (particularly social websites integrations), also for allowing different access levels for different users. And with recent improvements to marketing automation and coverage, it will seem like they’re making an effort to improve the item. However, their lack of features which makes it difficult to recommend over others at their price point. Campaigner