Introduction Chris Litster Constant Contact
Constant Contact have been in the marketing video game since 1995. During this time they have managed to become one of the most used email tools in the world. Chris Litster Constant Contact
What Makes them unique is that they’ve added several features over the decades that not one of their competitors sport, like surveys, an event management tool, and social campaigns. These all contribute to the list of alternatives in addition to automations and newsletters.
On top of these options, they also boast a Market with over 400 apps and integrations that cater for even the most niche of products. Yet despite features and these numbers, interest in Constant Contact appears to be according to Google Trends. Enough reason for us to have a look at Constant Contact’s ins & outs and check if it is still applicable in the 21st century.
If you are choosing an email Marketing tool for your business, you can do a lot worse compared to Constant Contact (which begins at $20 per month). Then the company offers a 6-day free trial if you want to try out a few of the features without committing. This review looks specifically. Were it not for some unexplained hiccups, Constant Contact might have been an easy pick for our option.
How does Constant Contact stack up against the Competition in its own marketing database for businesses with 2,500 contacts? It carries a $45-per-month price tag that is high. Many email advertising tools have a cap on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered including anniversaries and birthdays. You might also send an email series to a specific set like a day-by-day guide to getting started with follow-ups or your service to a occasion. This works by matching them up with autoresponders and copying your contacts into different folders. The image library now allows 2 GB of storage, with a maximum file size of 5MB. Users can also access stock photographs that are paid and free straight through Constant Contact. You can now interact with support via Twitter. Chris Litster Constant Contact
Constant Contact is easy to use and has lots Of help options, starting with the data icons located alongside options and fields explaining what they are Knowledge Base articles, and trainers available. Constant Contact has a Task page which lists the status of various tasks, such as uploaded contacts, so that you know what’s happening in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 p.m. on weekends. Chat is available, along with the agents will call you to make sure you have all the info you want.
Pricing and Features
Constant Contact offers a number of plans Depending on the size of your subscriber base. The cheapest plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A plan costs $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can sign up for other add-on services, such as EventSpot ($20 per month for a single event; $25 for up to five events) for event registrations, and research ($10 per month) to conduct surveys (all of which are included at no additional charge on the Email Plus program ). The fundamental account comes to keep pictures used from the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which may be added to your site on which you may display links to around 100 emails. If you would like your customers to be able to see your older messages, this is a.
The free trial gives you access to all You can send up to 100 mails although these attributes for 60 days. The trial is a superb way to get accustomed to the platform for a number of messages. Once you’re sure about the stage, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this area.
When you’re ready to make a newsletter, you May use the template to get started. The editing tool lets you tweak pictures, text, and even colours. There is also a networking library where you are able to save your personal assets, such as company logos and other graphics. Chris Litster Constant Contact
As Soon as You’re satisfied with your newsletter, It is possible to send it right away or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so on). We couldn’t find a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner doesto send messages based on the local time at the receiver’s location, as GetResponse can.
The company also recently announced a new Feature called Action Blocks, which allow marketers to include polls or RSVP blocks to standard emails. This enables recipients to answer messages with one click without having to depart the email inbox and also visit a web page.
You can monitor once you’ve sent a newsletter Its achievement using the accounts tab. The dashboard displays the fundamentals, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar chart shows open rates and a chart compares performance over multiple campaigns. Users can also pick up to five emails to compare high-level results side by side. The report has a handy Refresh button so that you may see real-time results. It’s not like MailChimp where you have to manually load the pages. When we opened mails and clicked on the links, they were registered almost immediately.
The Resource Center offers links to Information about average clickthrough rates by business. You can even look at comparative metrics to figure out if your degree of involvement with your customers is improving or declining over the past 3 months. The mobile app is useful if you want to see the effort performance from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form to manually add an Address, we received an error message but it did not say what had gone wrong. We were motivated to hit on the Previous button to return and fix the problem but we couldn’t because the page had died out of our browser (Firefox) cache. After a couple of tries, the entire webpage crashed. This is an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved because our first test and that this is not likely to happen again.
The document upload import, and CRM Migration options, on the other hand, were secure and simple to use. We think most people would wind up using one of these choices. We monitored the upload improvement under”Contacts: Task” and was notified when the import was complete. Much like Campaigner, Constant Contact allows Mailinator and other disposable speeches. It is too bad most services do not comply with the case of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts which are likely so the user can decide whether to eliminate or keep them to be transactional or other similar addresses.
Segments are originally based on that list you. Select when saving the contacts but additionally, it is quite simple to go back and adjust the list. From the Contact Manager, we just clicked on the addresses we wanted to incorporate to another list. A new feature allows users to choose a listing for contacts to be added to whenever they click on a particular link in an email, the company said. This attribute is available in all packages. It can be paired with an autoresponder so that, when a contact clicks a link, a email is sent to them. Constant Contact lets you assign tags to contacts, which is helpful if you need to track things like the way they signed up, even if they are loyalty associates, or anything else you might want to track. Chris Litster Constant Contact
Our only quibble with the Contact Manager is That it’s a hassle to edit the user records. After we cut and pasted our list, we simply dropped in addresses. We didn’t have other fields, such as address or name. We had to load each listing and update the subjects to add this. This was straightforward because the pages were slow to load in our testing. Since we can see the entire list in Contact Manager, then it would have been nice to be able to simply click on the missing area, input, and just keep going straight down the page. Lesson learned: Be sure to have all of the applicable fields before uploading the titles populated in the list.
Constant Contact also lets you create forms That clients can use to sign up for newsletters and emails. These forms may be hosted either on your own site or on Constant Contact’s servers. You can segment the users based on whether they used other methods or the sign-up form, which may be helpful. The business also recently announced a brand new signup form editor that’s designed to allow users to create inline forms that can be embedded onto a website as well as pop-up forms that could be customized to show after a fixed amount of time or when a visitor attempts to leave the web site, the business said.
Constant Contact requires you to confirm that You have consent from your record –no purchased lists permitted! You cannot use set addresses such as [email protected] or [email protected] addresses or distribution lists since there’s absolutely no way to verify you’ve got permission from every person receiving messages. You might make autoresponders, recorded under the button, to send automatically every time a user is added to some list. We used the templates to construct a Welcome publication to new subscribers.
Constant Contact generally feels like a Professional platform but its random error messages were disconcerting. This the instrument is strong, and for most small businesses new to email marketing, Constant Contact is a fantastic way to get started. We want it provided flexibility in the scheduling of autoresponders. Chris Litster Constant Contact
If you don’t need these features, However, then Constant Contact is a superb choice. If you need just a bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Sorts of marketing automation functions, the firm doesn’t want to refer to itself as a marketing automation suite. Rather, Constant Contact likes to inform prospects that it’s a cross between email marketing and marketing automation or what it requires”email automation.”
That’s because, unlike other tools, such as Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact doesn’t does not offer branching logic. Instead, it focuses to start automation campaigns. By way of example, an automation workflow can be started by you when someone joins a listing or achieves a landmark, such as a birthday or anniversary as a customer. You can not alter automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic, slightly more intelligent and, well, than advertising tools, create life more personalized and easier for entrepreneurs for customers. Additionally, Constant Contact does not provide A/B testing (they do offer subject line A/B testing), no research advertising inclusion, and also the limited workflows it is possible to create do not offer drag-and-drop builders, that can be pretty much standard nowadays. Should you need basic automation for interactions with customers, then Constant Contact is a automation system. However, if you want innovative sequencing and flexible workflows that adapt to your clients’ specific activities, then Constant Contact is not powerful enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they’re a tool for businesses. And, as such, it’s worth assessing them. They have a lot of the fundamentals covered to meet most small businesses as mentioned above, and if it had been as simple as that then we’d recommend them more highly. Chris Litster Constant Contact
The issue, these days, is that there are Lots of other email Tools offering even greater than Constant Contact, and for a whole lot less cash. This includes not just attributes, but also user expertise. In reality, for the amount you pay with Constant Contact, you might end up using more powerful tools such as GetResponse and ActiveCampaign.
They do pick up things Due to their adequate deliverability prices, integrations (especially social media integrations), and for enabling different access levels for different users. And with recent improvements to marketing automation and reporting, it will seem like they’re making an effort to improve the item. However, their lack of features, such as marketing automation, makes it difficult to recommend over others at their price point. Chris Litster Constant Contact