Intro Companies Like Constant Contact
Constant Contact happen to be in the marketing game since 1995. Throughout that time they’ve managed to become one of the email tools in the world, boasting over 650,000 customers. Companies Like Constant Contact
What Makes them special is that they’ve added many features over the decades that not one of their competitions game, like an event management tool, surveys, and social campaigns. These all contribute to the varied list of options available, as well as automations and newsletters that are recurring.
In Addition to these choices, they also boast a Marketplace with over 400 integrations which cater for even the most niche of products and apps. Yet despite these flashy numbers and features, curiosity about Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to have a closer look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If You’re choosing an email Marketing tool for the small business, you can do a lot worse than Constant Contact (which starts at $20 a month). Then the company offers a free trial if you would like to try out a few of the features without committing. This review looks at the plan, which supports up to 500 contacts. Were it not for some unexplained technical hiccups, Constant Contact could have been an easy pick for our choice.
How Can Constant Contact stack up against the Competition in its own marketing database for businesses with 2,500 contacts? It carries a price that is $45-per-month that is high. Many advertising programs have a cap on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond those triggered such as anniversaries and birthdays. You can send an email series to a certain set such as a day-by-day guide to getting started with your ceremony or follow-ups to an event. This works by copying your contacts and matching them up with autoresponders. The image library allows 2 GB of storage. Users may also access stock photos directly through Constant Contact. You can now interact with support via Twitter. Companies Like Constant Contact
Constant Contact is Simple to Use and has plenty Of aid options, beginning with the data icons located alongside choices and fields explaining what they are Knowledge Base coaches accessible, and articles. Constant Contact has a Task page that lists the status of various jobs, such as contacts that are uploaded, so you know what is going on in the background.
Phone support is not 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat is available, along with the brokers will call you to ensure you have all of the information you need.
Pricing and Features
Constant Contact offers a number of plans Depending on how big your subscriber base. The cheapest plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A plan prices $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it is not too different from Campaigner. You can sign up for other add-on providers, for example EventSpot ($20 per month for one event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run surveys (all of which are included at no extra charge on the Mail Plus program ). The fundamental account comes with a Library to store pictures used in the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget that can be added to your site on which you may display links to up to 100 emails. This is a if you would like your customers to have the ability to see your older messages.
The free trial Provides you access to all of You can only send up to 100 emails although these features for 60 days. The trial is a great way to get used to the platform for a restricted number of messages. When you’re sure about the stage, upgrade to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which is uncommon in this space.
When you are ready to create a newsletter, you Can use the template to begin. The editing application allows you tweak pictures, text, and even colors. There is also a networking library where you can save your personal resources, such as company logos and other images. Companies Like Constant Contact
As Soon as You’re Happy with your newsletter, It is possible to send it immediately or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We could not find a recurring schedule to send messages on a daily, weekly, or yearly basis the manner Campaigner doesto send messages based on the local time at the recipient’s location, as GetResponse can.
The Business also announced a new Attribute called Action Blocks, which allow marketers to add polls or RSVP cubes to regular emails. This enables recipients to answer messages with a single click without having to leave the email inbox and visit a web page.
You are able to track once you’ve sent a newsletter By using the Reports tab Its achievement. The dashboard displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar graph shows open rates along with a chart compares performance over multiple campaigns. Users can also select up to five mails to compare high speed results side by side. The report has a handy Refresh button so that you can see real-time results. It is not like MailChimp where you have to manually load the webpages. When we opened emails and clicked on the links, they had been enrolled nearly instantly.
The Resource Center offers links to Info about typical clickthrough rates by business. You can even look at relative metrics to find out if your degree of involvement with your customers is improving or declining over the past 3 months. The mobile app is useful if you want to see the campaign functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape Address, we repeatedly received an error message but it didn’t state what had gone wrong. We were motivated to hit on the Previous button to go back and fix the issue but we could not because the page had expired from our browser (Firefox) cache. After a few tries, the entire page crashed. This is an unusual experience, to say the least. Constant Contact has assured us has greatly improved because our first test and this is unlikely to occur again.
The document upload import, and CRM Migration options, on the other hand, were stable and easy to use. We think most people would end up using these options. We monitored the upload progress under”Contacts: Task” and was informed while the import was complete. Much like Campaigner, Constant Contact allows Mailinator and other disposable speeches. It’s too bad most services don’t comply with the example of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts that are likely so that the user can choose whether to remove or keep them to be other or transactional such addresses.
Segments are based on which list you Choose when saving the contacts but additionally, it is really easy to go back and change the list. From the Contact Manager, we just clicked on the addresses we wanted to incorporate to a different listing. A new feature enables users to select a listing for contacts to be added to if they click on on a particular link within an email, the company said. This feature is available in most packages. It may be paired with an autoresponder so that, when a link clicks, a pertinent email is delivered to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you want to monitor things like the way they signed up, even if they’re loyalty associates, or whatever else you may want to monitor. Companies Like Constant Contact
Our only quibble with the Contact Manager is That it’s a pain. When we glued our list and cut, we dropped in addresses. We didn’t have other fields, such as name or address. We needed to load each person listing and update the fields to add this. This was straightforward because the pages were slow to load in our testing. Since we can see the entire list in Contact Manager, it would have been nice to be able to simply click on the missing area, enter, and just keep going down the page. So, lesson learned: Be certain to have each the relevant fields before uploading the names populated from the listing.
Constant Contact also enables you to produce forms That customers can use to register for newsletters and emails. These forms can be hosted on your site or on Constant Contact’s servers. You can segment the consumers based on whether they used the sign-up form or alternative methods, which can be helpful. The business also recently announced a new sign-up form editor that’s designed to permit users to produce inline forms which may be embedded onto a site as well as pop-up forms that could be customized to show after a fixed amount of time or when a visitor attempts to leave the website, the company stated.
Constant Contact demands you to confirm that You already have approval from your record! Since there’s absolutely no way to confirm you’ve got permission from each individual receiving messages you also can’t use set addresses like sales @ or marketing @ addresses or distribution lists. You might even make autoresponders, recorded under the Create button, to ship automatically when a user is added to a list. We used the templates to construct a particular Welcome newsletter to new subscribers.
Constant Contact generally feels like a Platform but its error messages were disconcerting. This the instrument is solid, and for many small companies Constant Contact is a good way to get started. We wish it offered flexibility in the scheduling of autoresponders of campaigns and production particularly. Companies Like Constant Contact
If you do not need these Additional features, However Constant Contact is an excellent option. Should you need just a bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Different kinds of marketing automation functions does not want to refer to itself as a advertising and marketing automation suite that is traditional. Rather, Constant Contact likes to inform prospects that it’s a cross between email advertising and advertising automation or what it calls”email automation.”
That’s because, unlike other tools, for example Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t offer branching logic. Instead, it focuses on only two factors to begin automation campaigns. For instance, you can start an automation workflow whenever someone accomplishes a milestone, such as a birthday or anniversary for a customer or joins a listing. But you can not alter automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
These features, which make marketing Automation platforms automatic slightly more intelligent and, well, than marketing tools, create life more easy for marketers and more personalized for customers. In addition, Constant Contact does not provide A/B testing (they do offer subject line A/B testing), no search advertising addition, and the restricted workflows you can create don’t offer drag-and-drop builders, which can be pretty much standard these days. Should you require automation for interactions with clients Constant Contact is a reliable automation program. If you want innovative sequencing and flexible workflows that adapt to your clients’ specific activities, then Constant Contact is not powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they are a tool for businesses. And, as it is worth evaluating them. As mentioned previously, they definitely have a lot of the fundamentals covered to satisfy most small businesses, and we’d recommend them more highly if it were as straightforward as that. Companies Like Constant Contact
The issue, nowadays, is that there are Lots of email Tools offering even greater than Constant Contact, and for a whole lot less cash. This includes user expertise, but also not just features. In fact, for the amount you pay with Constant Contact, you might end up using tools such as ActiveCampaign and GetResponse.
They do pick points up For their adequate deliverability prices, integrations (especially social media integrations), and for allowing different access levels for separate users. With recent enhancements to promotion automation and coverage, it does look as though they’re making an attempt. But their lack of advanced features which makes it difficult to recommend over others at their price . Companies Like Constant Contact