Introduction Compare Constant Contact
Constant Contact have been in the email marketing game since 1995. During this time they have managed to turn into one of the email tools in the world. Compare Constant Contact
What Makes them special is that they have added features over the decades that none such as social campaigns, surveys, and an event management tool. All these add to the varied collection of alternatives in addition to automations and recurring newsletters.
In Addition to these options, they also boast a Market with over 400 integrations that cater for even the most niche of products and programs. Yet despite attributes and these flashy numbers, curiosity about Constant Contact appears to be on the decrease, at least according to Google Trends. Enough reason for us to have a better look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If You’re choosing an email Marketing tool for the small business, you could do much worse compared to Constant Contact (which begins at $20 a month). Then the company provides a trial if you want to test out a few of the attributes without committing. This review looks at the program, which supports up to 500 contacts. Were it not for a few technical hiccups that were unexplained, Constant Contact might have been an easy pick for our option.
How Can Constant Contact stack up against the Competition for companies with 2,500 connections in its own marketing database? It carries a top price tag. Email advertising programs also have a limit on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered by sign-ups, such as birthdays and anniversaries. You can send an email series to a specific set of contacts, like a day-by-day guide to getting started with follow-ups or your service to an occasion. This works by segmenting your contacts into different folders and matching them up using autoresponders. The image library allows 2 GB of storage, with a maximum file size of 5MB. Users may also access paid and free stock photographs through Constant Contact. Last, you can now interact with support via Twitter. Compare Constant Contact
Constant Contact is easy to use and has plenty Beginning with the information icons located alongside disciplines and options explaining what they are, extensive Knowledge Base articles, and trainers accessible at a toll-free number. Constant Contact has an Activity page which lists the status of different jobs, such as contacts that are uploaded, so you know what is going on in the background.
Phone support is not 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat is available, along with the brokers will even call you to ensure to have all of the information that you need.
Pricing and Features
Constant Contact offers a number of programs Based upon the size of your subscriber base. The least expensive plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it’s not too different from Campaigner. You may register for additional add-on services, for example EventSpot ($20 a month for one occasion; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to conduct surveys (all of which are included at no additional charge on the Mail Plus program ). The Basic account comes to store images used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget that may be added to a website on which you can display links to around 100 emails. If you would like your customers to have the ability to see your messages that are older, this is a handy add-on.
The free trial gives you access to all These features for 60 days but you can send up to 100 mails. The trial is a great way to get used to the platform for a restricted number of messages. When you’re sure about the platform, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this space.
When you are ready to make a newsletter, you May use the template to begin. The editing application lets you tweak text, pictures, and even colors. There’s also a networking library where you are able to store your personal assets, such as company logos and other graphics. Compare Constant Contact
As Soon as You’re satisfied with your newsletter, You can send it right away or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so on). We couldn’t find a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner doesto send messages depending on the local time at the recipient’s place, as GetResponse can.
The Business also announced a new Feature called Action Blocks, which enable marketers to include polls or RSVP blocks to regular emails. This enables recipients to respond to messages with a single click without needing to depart the email inbox and also visit a web page.
You can monitor once you’ve sent a newsletter By using the accounts tab its success. The dashboard displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A handy bar chart shows open rates and a chart compares performance across multiple campaigns. Users may also pick up to five mails to compare high speed results side by side. The report has a handy Refresh button so you may see real-time results. It’s not like MailChimp in which you’ve got to manually load the webpages. When we opened mails and clicked on the links, they had been registered nearly instantly.
The Resource Center offers links to Info about typical clickthrough rates by business. You can also look at comparative metrics to find out if your degree of engagement with your customers is improving or declining over the past 3 months. The mobile app is handy if you need to observe the effort performance from your mobile device.
There are several ways Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Speech, we repeatedly received an error message but it didn’t state what had gone wrong. We were motivated to hit the last button to go back and resolve the issue but we could not because the page had expired out of our browser (Firefox) cache. After a couple of attempts, the whole page crashed. This is an unusual experience, to say the least. Constant Contact has assured us has greatly improved because our initial test and that this is unlikely to happen again.
The file upload import, and CRM Migration alternatives, on the other hand, were simple to use and secure. We believe most people would end up using one of these choices. We monitored the upload progress under”Contacts: Task” and was notified when the import was complete. Like Campaigner, Constant Contact allows other disposable speeches and Mailinator. It’s too bad many services don’t comply with the example of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are inclined so the user can choose whether to remove or store them to be transactional or other similar email addresses.
Segments are initially based on that list you. Select when saving the contacts but additionally, it is quite simple to go back and adjust the list. In the Contact Manager, we clicked on the speeches we wanted to incorporate to a different list. A new feature enables users to select a listing for contacts to be added to if they click a link in an email, the company said. This attribute is available in most packages. It can be paired with an autoresponder so that, when a link is clicked by a contact, a email is sent to them. Constant Contact lets you assign tags to contacts, which can be helpful if you want to monitor things such as how they signed up, if they are loyalty associates, or whatever else you might want to track. Compare Constant Contact
Our only quibble with the Contact Manager is That it is a hassle. When we pasted our list and cut, we dropped in addresses. We didn’t have other areas, such as name or address. Update the fields and we needed to load each record, to bring this. This was not that straightforward because the pages were slow to load in our testing. Since we can see the entire list in Contact Manager, it might have been nice to be able to simply click on the missing field, input, and just keep going down the page. Lesson learned: Be certain to have all of the relevant fields before uploading the titles populated.
Constant Contact also lets you produce forms That customers can use to register for emails and newsletters. These forms can be hosted either on your site or on Constant Contact’s servers. The users can be segmented by you based on if they used the form or methods, which may be useful. The company also recently announced a brand new signup form editor that’s designed to permit users to create inline forms which can be embedded onto a site as well as pop-up forms that could be customized to show after a set amount of time or when a visitor tries to leave the website, the company said.
Constant Contact requires you to confirm that You already have approval from your list–no bought lists permitted! You also can’t use set addresses such as [email protected] or [email protected] addresses or distribution lists as there is absolutely no way to confirm you’ve got consent from each individual getting messages. You might make autoresponders, recorded under the button, to send automatically when a user is added to a list. We used the templates to build a particular newsletter that was Welcome .
Constant Contact generally feels like a Platform but its error messages were disconcerting. This apart, the tool is strong, and for small companies new to email marketing, Constant Contact is a good way to get started. We wish it provided flexibility in the scheduling of autoresponders of production and campaigns in particular. Compare Constant Contact
If you do not want these features, However, then Constant Contact is a superb option. If you want just a little bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Kinds of advertising automation functions, the firm doesn’t want to refer to itself as a advertising and marketing automation package that is traditional. Instead, Constant Contact likes to tell prospects that it’s a cross between email marketing and marketing automation or what it calls”email automation”
That is because, unlike other tools, for example Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact does not doesn’t provide branching logic. Instead, it focuses to start automation campaigns. For instance, you can start an automation workflow when someone accomplishes a milestone, like a birthday or anniversary as a customer or joins a list. You can not change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link.
These attributes, which make marketing Automation platforms automatic more smart and, well, compared to email marketing tools, make life more easy for marketers and more personalized for customers. In addition, Constant Contact doesn’t offer A/B testing (they do provide subject line A/B testing), no search advertising addition, and also the restricted workflows you can create do not offer you drag-and-drop builders, which are pretty much standard these days. If you need basic automation for first and second interactions with customers, then Constant Contact is a reliable automation system. If you want innovative sequencing and adaptive workflows that adjust to your customers’ specific activities Constant Contact isn’t powerful enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for companies. And, as such, it’s well worth assessing them. As stated previously, they definitely have a lot of the fundamentals covered to meet companies, and then we’d recommend them highly if it were as straightforward as that. Compare Constant Contact
These days, the Matter, is that there are Lots of email Tools that offer even greater than Constant Contact, and for a lot less cash. This includes user expertise, but also not only attributes. In reality, for the volume you pay with Constant Contact, you could end up using stronger tools such as GetResponse and ActiveCampaign.
Points are picked up by them Due to their adequate deliverability rates, integrations (particularly social media integrations), and for allowing different access levels for separate users. With recent enhancements to promotion automation and reporting, it will look as though they’re making an effort. But their lack of features makes it difficult to recommend over others at their price point. Compare Constant Contact