Intro Constant & Constant
Constant Contact have been in the marketing video game since 1995. During this time they have managed to become one of the most used email tools in the world, boasting over 650,000 customers. Constant & Constant
What Makes them unique is that they have added features over the decades that none of their competitors sport, such as surveys an event management tool, and campaigns. These all contribute to the collection of email options in addition to automations and newsletters.
On top of these options, they also boast a Marketplace with over 400 programs and integrations that cater to even the most market of products. Yet despite attributes and these numbers, curiosity about Constant Contact seems to be according to Google Trends. Enough reason for us to take a better look at Constant Contact’s ins & outs and check whether it is still relevant in the 21st century.
If you are choosing an email Marketing tool for the business, you can do a lot worse compared to Constant Contact (which begins at $20 per month). If you want to test some of the attributes out without committing, then the business offers a 6-day free trial. This review looks at the Email program, which supports up to 500 contacts. Were it not for a few hiccups that were unexplained, Constant Contact might have been an easy pick for our option.
How does Constant Contact pile up against the Competition for businesses with 2,500 contacts in its marketing database? It carries a price tag that is $45-per-month that is top. Many email marketing tools have a cap on but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered by sign-ups, including anniversaries and birthdays. You can even send an email series to a set such as a guide to getting started with your service or follow-ups to an occasion. This works by segmenting your contacts into different folders and matching them up with autoresponders. The picture library now allows 2 GB of storage, with a file size of 5MB. Users can access stock photos that are paid and free straight through Constant Contact. Finally, you can interact with assistance via Twitter. Constant & Constant
Constant Contact is easy to use and has plenty Of aid options, starting with the data icons located next to fields and choices explaining what they are Knowledge Base coaches available at a toll-free number, and articles. Constant Contact has a Task page that lists the status of various jobs, such as uploaded contacts, so that you know what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 p.m. on weekends. Chat is available, along with the brokers will even call you to ensure you have all of the info you need.
Pricing and Features
Constant Contact offers a number of programs Based on the size of your subscriber base. The plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may register for other add-on providers, for example EventSpot ($20 per month for one event; $25 for up to five events) for event registrations, and Survey ($10 per month) to conduct polls (all of which are included at no additional charge on the Mail Plus plan). The Basic account comes with a Library to store images used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which may be added to a site on which you may display links to up to 100 emails. If you would like your clients to be able to see your messages, this is a useful add-on.
The free trial gives you access to all You can send up to 100 emails although these features for 60 days. The trial is a superb way to get accustomed to the platform for a number of messages. When you are certain about the platform, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is uncommon in this space.
When you’re ready to make a newsletter, you May use the template to begin. The editing tool allows you tweak images text messages, and even colours. There is also a networking library where you can save your own resources, such as company logos and other graphics. Constant & Constant
As Soon as You’re satisfied with your own newsletter, It is possible to send it immediately or schedule it for after (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner doesto send messages based on the local time in the receiver’s place, as GetResponse can.
The Business also recently announced a new Feature called Action Blocks, which allow marketers to add polls or RSVP blocks to standard emails. This enables recipients to answer messages with one click without having to depart the email inbox and also go to some web page.
As Soon as You’ve sent a newsletter, you are able to track By using the accounts tab its success. The dash displays the basics, such as unsubscribe requests, and opens, clickthroughs, bounces. A useful bar graph shows open rates and a chart compares performance across multiple campaigns. Users may also pick up to five mails to compare high speed results side by side. The report has a handy Refresh button so you can see real-time outcomes. It is not like MailChimp where you have to manually load the webpages. When we opened mails and clicked on the links, they had been enrolled almost immediately.
The Resource Center offers links to Info about typical clickthrough rates by business. You can even look at relative metrics to figure out if your level of engagement with your clients is improving or declining over the past 3 months. The cellular app is useful if you want to observe the effort functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Address, we repeatedly received an error message but it did not state what had gone wrong. We were prompted to hit the Previous button to go back and fix the problem but we could not because the page had died out of our browser (Firefox) cache. After a couple of tries, the entire webpage crashed. This is an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved since our initial test and this is unlikely to occur again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were secure and simple to use. We think most people would wind up using one of these options. We monitored the upload improvement under”Contacts: Task” and was informed when the import was finish. Much like Campaigner, Constant Contact allows Mailinator and other disposable addresses. It’s too bad most services don’t comply with the case of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are inclined to be other or transactional such email addresses so that the user can decide whether to remove or store them.
Segments are originally based on which list you Select if saving the contacts but additionally, it is really easy to go back and change the list. In the Contact Manager, we clicked on the addresses we wanted to incorporate to another listing. A new feature enables users to choose a listing for contacts to be added to if they click on a specific link in an email, the company said. This attribute is available in all packages. Furthermore, it can be paired with an autoresponder so that, when a link is clicked by a touch, there is a pertinent email sent to them. Constant Contact allows you assign tags to contacts, which is helpful if you want to monitor things such as the way they signed up, even if they’re loyalty members, or whatever else you may want to monitor. Constant & Constant
Our only quibble with the Contact Manager is That it’s a pain to edit the consumer records. When we glued our listing and cut, we simply dropped in email addresses. We did not have other fields, such as address or name. We had to load each listing and update the subjects, to bring this. Because the pages were slow to load in our testing, this was straightforward. Since we can see the entire list in Contact Manager, then it might have been nice to be able to just click on the lost field, enter, and just keep going down the page. Lesson learned: Be sure to have each of the relevant fields before uploading the titles populated.
Constant Contact also enables you to produce forms That clients can use to register for newsletters and emails. These forms can be hosted either on your site or on Constant Contact’s servers. You can segment the consumers based on whether they used alternative procedures or the sign-up form, which can be helpful. The company also recently announced a brand new signup form editor that’s designed to allow users to create inline forms that may be embedded onto a website as well as pop-up forms which could be customized to show after a set amount of time or when a visitor tries to leave the website, the business stated.
Constant Contact demands you to verify that You have approval from your list–no bought lists allowed! Since there’s no way to verify you have permission from every individual getting messages sent to that address you also can’t use group addresses such as sales @ or marketing @ addresses or distribution lists. You might create autoresponders, recorded under the button, to send automatically when a user is added to a list. We used the templates to construct a publication that was Welcome to new subscribers.
Constant Contact generally feels like a Professional platform but its arbitrary error messages were disconcerting. This the instrument is strong, and for small companies new to email marketing, Constant Contact is a good way to begin. We wish it offered a bit more flexibility in the scheduling of autoresponders of creation and campaigns in particular. Constant & Constant
If you do not need these Additional features, However Constant Contact is a superb choice. If you need just a little bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Kinds of advertising automation works does not like to refer to itself as a advertising and marketing automation package. Rather, Constant Contact likes to inform prospects that it is a cross between email advertising and marketing automation or exactly what it requires”email automation”
That’s because, unlike other tools, such as Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact does not doesn’t offer branching logic. Instead, it focuses to start automation campaigns. For example, an automation workflow can be started by you when someone accomplishes a landmark, such as a birthday or anniversary as a customer or joins a listing. But you can’t change automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link within the body of the email.
These features, which make marketing Automation platforms slightly more intelligent and, well, automatic, than advertising tools, make life easier for entrepreneurs and personalized for clients. Additionally, Constant Contact does not offer A/B testing (they do offer subject line A/B testing), no research marketing addition, and the restricted workflows you can create don’t offer drag-and-drop builders, which can be pretty much standard these days. Should you need basic automation for second and first interactions with clients Constant Contact is a automation system. However, if you want advanced sequencing and flexible workflows that adjust to your clients’ specific actions Constant Contact is not powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they are a tool for small businesses. And, as it is worth assessing them. As stated previously, they have a lot of the basics covered to meet small companies, and then we’d recommend them more highly if it had been as straightforward as that. Constant & Constant
Nowadays, the Matter, is that there are Lots of email Tools offering even greater than Constant Contact, and also for a whole lot less money. This includes user expertise, but also not only attributes. In fact, for the amount you pay with Constant Contact, you might end up using much stronger tools like GetResponse and ActiveCampaign.
They do pick up things Due to their adequate deliverability prices, integrations (particularly social media integrations), and for enabling different access levels for separate users. And with recent improvements to marketing automation and coverage, it does look as though they’re making an effort. However, their lack of features, such as marketing automation, which makes it hard to recommend over others at their price point. Constant & Constant