Background Constant Contact App
Constant Contact have been in the marketing game since 1995. Throughout that time they have managed to become one of the most used email tools in the world. Constant Contact App
What Makes them special is that they’ve added features over the decades that not one of their competitors sport, like surveys, an event management tool, and social campaigns. These all contribute to the varied list of email options available, in addition to automations and newsletters.
On top of these options, they also boast a Marketplace with over 400 integrations that cater to even the most niche of merchandise and apps. Yet despite these flashy numbers and attributes, curiosity about Constant Contact seems to be on the decrease, at least according to Google Trends. Reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century.
If you are choosing an email Marketing tool for the business, you can do a lot worse than Constant Contact (which starts at $20 per month). Then the business provides a 6-day free trial if you would like to try out a few of the attributes without committing. This review looks specifically. Were it not for a few unexplained hiccups, Constant Contact might have been an easy choice for our initial option.
How Can Constant Contact pile up against the Contest for businesses with 2,500 connections? It carries a 45-per-month price . Email marketing programs also have a cap on how many messages you can send in a month but Constant Contact does not.
Since our last look, Constant Contact has Added email autoresponders beyond those triggered by sign-ups, including birthdays and anniversaries. You can send an email series to a certain set of contacts, such as a guide to getting started with follow-ups or your service to a event. This works by matching them up with autoresponders and copying your contacts. The picture library now allows 2 GB of storage, with a maximum file size of 5MB. Users may access stock photos that are paid and free directly through Constant Contact. Finally, you can now interact with assistance via Twitter. Constant Contact App
Constant Contact is easy to use and has lots Beginning with the data icons located alongside choices and disciplines explaining what they are, extensive Knowledge Base coaches available at a toll-free number, and articles. Constant Contact has an Activity page which lists the status of different tasks, such as contacts that are uploaded, so that you understand what’s happening in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat can be obtained, along with the agents will call you to ensure you have.
Pricing and Features
Constant Contact offers a number of programs Depending on the size of your subscriber base. The plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it’s not too different from Campaigner. You may sign up for other add-on providers, such as EventSpot ($20 per month for one occasion; $25 for up to five occasions ) for event registrations, and research ($10 per month) to run surveys (all of which are included at no additional charge on the Email Plus program ). The Basic account comes with a Library to keep images used from the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which can be added to a site on which you may display links to up to 100 mails. If you want your clients to have the ability to see your messages that are older, this is a useful add-on.
The free trial gives you access to all of These attributes for 60 days but you can send up to 100 mails. The trial is a superb way to get accustomed to the platform for a number of messages. Once you are certain about the stage, update to the paid version and start blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this area.
When you are ready to make a newsletter, you Can use the template to begin. The editing application lets you tweak text messages, pictures, and colours. There’s also a networking library where you can store your personal assets, such as company logos and other images. Constant Contact App
As Soon as You’re Happy with your own newsletter, You can send it immediately or schedule it for later (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We could not find a recurring schedule to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages depending on the local time in the recipient’s place, as GetResponse can.
The company also recently announced a new Attribute named Action Blocks, which enable marketers to include polls or RSVP cubes to regular emails. This enables recipients to answer messages with one click without having to leave the email inbox and also visit some web page.
Once you’ve sent a newsletter, you are able to monitor Its achievement using the accounts tab. The dash displays the fundamentals, including opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open prices along with a graph compares performance across multiple campaigns. Users can also select up to five mails to compare high speed results side by side. The report has a handy Refresh button so you can see real-time outcomes. It’s not like MailChimp where you’ve got to manually load the webpages. When we opened emails and clicked on the links, they were enrolled almost instantly.
The Resource Center offers links to Info about average clickthrough rates by industry. You may even look at comparative metrics to find out if your degree of involvement with your clients is improving or declining over the past three months. The mobile app is useful if you want to observe the effort functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape to manually add an Address, we received an error message but it didn’t say what had gone wrong. We were motivated to hit the Previous button to go back and resolve the problem but we could not because the page had died from our browser (Firefox) cache. After a couple of tries, the entire webpage crashed. This was an unusual experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved since our first test and that this is unlikely to happen again.
The file upload import, and CRM Migration options, on the other hand, were simple to use and stable. We think most people would end up using one of these choices. We tracked the upload improvement under”Contacts: Task” and was informed when the import was finish. Like Campaigner, Constant Contact allows Mailinator and speeches that are disposable. It’s too bad most services don’t follow the case of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are likely so that the user can choose whether to remove or store them to be transactional or other similar addresses.
Segments are based on which list you If saving the contacts but it’s also quite simple to go back, Select and adjust the list. In the Contact Manager, we clicked on the speeches we wanted to incorporate to a different list. A new feature allows users to choose a listing for contacts to be added to whenever they click a link within an email, the business said. This feature is available in most packages. It may be paired with an autoresponder so that, when a link is clicked by a contact, a email is delivered to them automatically. Constant Contact allows you assign tags to contacts, which can be helpful if you need to monitor things such as how they signed up, even if they are loyalty members, or whatever else you might want to monitor. Constant Contact App
Our only quibble with the Contact Manager is That it’s a pain. When we cut and glued our listing, we dropped in email addresses. We didn’t have other areas, such as address or name. To add this, we had to load each record and update the subjects. This was not that straightforward because the pages were slow to load in our testing. Since we can see the whole list in Contact Manager, it would have been nice to be able to just click on the lost area, enter, and just keep going down the page. Lesson learned: Be sure to have all the relevant fields populated before uploading the names.
Constant Contact also lets you create forms That clients can use to sign up for newsletters and emails. These forms may be hosted on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used methods or the sign-up form, which may be helpful. The business also recently announced a new sign-up form editor that is designed to allow users to create inline forms which can be embedded onto a site as well as pop-up forms which can be customized to show after a set amount of time or when a visitor tries to leave the web site, the business said.
Constant Contact requires you to confirm that You have consent from your record –no purchased lists permitted! Since there is no way to confirm you have consent from each person receiving messages sent to this address you also can not use group addresses like sales @ or marketing @ addresses or distribution lists. You can also make autoresponders, listed under the button, to send when a user is added to a list. We used the templates to construct a particular Welcome publication .
Constant Contact generally feels like a Professional platform but its random error messages were disconcerting. This the instrument is strong, and for businesses new to email marketing, Constant Contact is a good way to begin. We want it offered flexibility in the scheduling of production and campaigns of autoresponders particularly. Constant Contact App
If you don’t need these Additional features, But then Constant Contact is an excellent option. If you want just a bit more flexibility in your marketing strategy, then have a look at email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Various kinds of advertising automation functions doesn’t want to refer to itself as a marketing automation suite that is traditional. Instead, Constant Contact likes to tell prospects that it’s a cross between email advertising and marketing automation or what it requires”email automation.”
That is because, unlike other tools, such as Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact doesn’t does not provide branching logic. Instead, it focuses to begin automation campaigns. By way of instance, an automation workflow can be started by you whenever someone accomplishes a milestone, such as a birthday or anniversary as a customer or joins a listing. But you can not change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link within the body of the email.
Automation platforms slightly more smart and, well, automatic, than email marketing tools, make life more easy for marketers and more personalized for customers. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no research marketing inclusion, and also the limited workflows it is possible to create don’t offer drag-and-drop builders, which are pretty much standard nowadays. Should you require basic automation for interactions with customers Constant Contact is a reliable automation system. If you want adaptive workflows and innovative sequencing that adapt to your clients’ specific activities Constant Contact isn’t powerful enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they are a tool for companies. And, as it is worth evaluating them. As stated above, they definitely have enough of the fundamentals covered to meet small companies, and we’d recommend them more highly, if it were as straightforward as that. Constant Contact App
The Matter, nowadays, is that there are Lots of other email Tools offering even greater than Constant Contact, and for a whole lot less money. This includes user experience, but also not just features. In fact, for the volume you pay with Constant Contact, you could find yourself using tools like ActiveCampaign and GetResponse.
They do pick up things For their decent deliverability rates, integrations (especially social websites integrations), also for enabling different access levels for separate users. With recent enhancements to reporting and marketing automation, it will look like they’re making an effort to enhance the item. However, their lack of features, such as marketing automation, makes it hard to recommend over others at their price point. Constant Contact App