Introduction Constant Contact Commercial Girl
Constant Contact have been in the marketing game since 1995. Throughout this time they’ve managed to become one of the email tools in the world, boasting over 650,000 customers. Constant Contact Commercial Girl
What Makes them special is that they’ve added features over the decades that none of their competitions game, such as social campaigns, surveys, and an event management tool. These contribute to the varied list of email options available, as well as automations and newsletters.
On top of these choices, they also boast a Market with over 400 integrations that cater for even the most market of products and apps. Yet despite features and these numbers, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If You’re choosing an email Marketing tool for your business, you can do a lot worse than Constant Contact (which starts at $20 per month). Then the company offers a trial if you want to test out a few of the attributes without committing. This review looks specifically at the Email plan, which supports up to 500 contacts. Were it not for a few technical hiccups that were unexplained, Constant Contact could have been an easy choice for our option.
How Can Constant Contact pile up against the Contest in its advertising database for businesses with 2,500 contacts? It carries a high price tag that is $45-per-month. Email marketing tools have a cap on but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond those triggered including birthdays and anniversaries. You can even send an email series to a specific set of contacts, like a guide to getting started with follow-ups or your service to a event. This works by segmenting your contacts and matching them up with autoresponders. The picture library now allows 2 GB of storage. Users can access stock photographs that are paid and free directly through Constant Contact. Last, you can now interact with assistance via Twitter. Constant Contact Commercial Girl
Constant Contact is easy to use and has lots Of help options, beginning with the information icons located next to disciplines and choices describing what they are, extensive Knowledge Base trainers accessible, and articles. Constant Contact has an Activity page which lists the status of various tasks, such as contacts that are uploaded, so that you understand what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the brokers will call you to ensure to have.
Pricing and Features
Constant Contact offers a number of programs Depending on how big your subscriber base. The cheapest plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may sign up for other add-on services, for example EventSpot ($20 a month for one occasion; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to conduct surveys (all of which are included at no additional charge on the Email Plus program ). The Basic account comes with a Library to keep pictures used from the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget that can be added to your website on which you can display links to around 100 mails. This is a useful add-on if you would like your clients to be able to see your messages that are older.
The free trial gives you access to all You can send up to 100 emails although these features for 60 days. The trial is a superb way to get accustomed to the platform to get a restricted number of messages. When you’re certain about the platform, update to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which can be uncommon in this area.
When you’re ready to create a newsletter, you Can use the template to get started. The editing tool lets you tweak colours, images, and text messages. There is also a networking library where you are able to save your personal resources, such as company logos and other images. Constant Contact Commercial Girl
Once you’re satisfied with your own newsletter, It is possible to send it immediately or schedule it for later (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring program to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages based on the local time in the receiver’s location, as GetResponse can.
The Business recently announced a new Attribute named Action Blocks, which enable marketers to include polls or RSVP blocks to standard emails. This enables recipients to respond to messages with a single click without having to depart the email inbox and visit a web page.
You can monitor, once you’ve sent a newsletter By using the Reports tab Its achievement. The dash displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A handy bar graph shows open prices along with a graph compares performance over multiple campaigns. Users may also select up to five mails to compare high-level results side by side. The report has a convenient Refresh button so that you can observe real-time results. It is not like MailChimp in which you have to manually load the pages. When we opened mails and clicked on the links, they had been registered nearly instantly.
The Resource Center offers links to Info about average clickthrough rates by business. You can even look at comparative metrics to figure out if your degree of engagement with your clients is improving or declining over the past 3 months. The cellular app is useful if you need to observe the campaign functionality from your mobile device.
There are several ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape Speech, we repeatedly received an error message but it did not say what had gone wrong. We were prompted to hit the Previous button to go back and fix the issue but we couldn’t because the page had expired out of our browser (Firefox) cache. After a few attempts, the whole webpage crashed. This was an unusual experience, to say the least. Constant Contact has ensured us has greatly improved because our initial test and that this is unlikely to happen again.
The document upload, Gmail import, and CRM Migration options, on the other hand, were simple to use and secure. We think most people would wind up using one of these choices. We monitored the upload progress under”Contacts: Task” and was informed while the import was complete. Much like Campaigner, Constant Contact allows other speeches and Mailinator. It’s too bad most services don’t follow the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts that are likely so that the user can decide whether to eliminate or keep them to be transactional or other such addresses.
Segments are initially based on which list you Select when saving the contacts but additionally, it is really easy to go back and change the list. In the Contact Manager, we just clicked on the addresses we wanted to add to a different list. A new feature enables users to choose a listing for contacts to be added to if they click a specific link within an email, the business said. This feature is available in most packages. Additionally, it may be paired with an autoresponder so that, when a contact clicks a link, a email is delivered to them automatically. Constant Contact allows you assign tags to contacts, which is helpful if you want to monitor things such as the way they signed up, if they’re loyalty associates, or whatever else you may want to monitor. Constant Contact Commercial Girl
Our only quibble with the Contact Manager is That it’s a hassle to edit the consumer records. When we cut and glued our listing, we dropped in addresses. We did not have other fields, such as address or name. We needed to load each individual listing and update the subjects to bring this. This wasn’t that simple because the pages were slow to load in our testing. Since we can see the entire list in Contact Manager, then it would have been nice to be able to simply click on the lost area, enter, and just keep going down the page. Lesson learned: Be certain to have all the applicable fields populated from the listing before uploading the names.
Constant Contact also enables you to produce forms That clients can use to register for newsletters and emails. These forms may be hosted either on your own site or on Constant Contact’s servers. You can section the consumers based on whether they used the form or procedures, which can be helpful. The company also recently announced a new sign-up form editor that’s intended to permit users to create inline forms which can be embedded onto a website in addition to pop-up forms that can be customized to display after a fixed amount of time or when a visitor tries to leave the web site, the business said.
Constant Contact demands you to verify that You have consent from your entire record –no purchased lists allowed! Since there is absolutely no way to confirm you’ve got permission from each individual receiving messages sent to that 37, you can’t use set addresses like sales @ or marketing @ addresses or distribution lists. You can create autoresponders, recorded under the Create button, to send automatically every time a user is added to some list. We used the templates to build a Welcome newsletter to new subscribers.
Constant Contact appears like a Professional platform but its error messages were disconcerting. This the instrument is strong, and for businesses new to email marketing, Constant Contact is a fantastic way to get started. We want it provided flexibility in the scheduling of creation and campaigns of autoresponders. Constant Contact Commercial Girl
If you do not want these features, However, then Constant Contact is a superb choice. Should you need a little bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Different kinds of marketing automation works, the firm doesn’t want to refer to itself as a marketing automation suite that is traditional. Instead, Constant Contact likes to inform prospects that it is a cross between email marketing and marketing automation or what it requires”email automation”
That is because, unlike other tools, for example Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact does not does not offer branching logic. Instead, it focuses on two triggers to start automation campaigns. For instance, an automation workflow can be started by you when someone joins a list or accomplishes a landmark, such as a birthday or anniversary for a customer. But you can not change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link within the body of the email.
These attributes, which make marketing Automation platforms slightly more smart and, well, automatic, compared to email tools, create life more personalized and easier for entrepreneurs for customers. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no research marketing addition, and the limited workflows you can create don’t offer drag-and-drop builders, that are pretty much standard these days. If you require basic automation for first and second interactions with clients, then Constant Contact is a automation system. If you would like innovative sequencing and flexible workflows that adapt to your customers’ specific activities, then Constant Contact is not strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for small companies. And, as such, it is worth evaluating them on these terms. They have enough of the basics covered to satisfy most small companies, as mentioned previously, and we’d recommend them more highly, if it were as straightforward as that. Constant Contact Commercial Girl
The issue, nowadays, is that there are plenty of other email Tools that offer even more than Constant Contact, and for a whole lot less cash. This includes not just attributes, but also user expertise. In fact, for the amount you pay with Constant Contact, you could find yourself using more powerful tools like ActiveCampaign and GetResponse.
They do pick points up For their decent deliverability rates, integrations (particularly social websites integrations), also for allowing different access levels for different users. And with recent improvements to reporting and marketing automation, it will look like they’re making an attempt. However, their lack of advanced features, such as marketing automation, which makes it difficult to recommend over others at their price . Constant Contact Commercial Girl