Background Constant Contact Designer
Constant Contact have been in the marketing game since 1995. During this time they have managed to turn into one of the email tools in the world. Constant Contact Designer
What Makes them special is that they’ve added several features over the years that not one such as social campaigns, surveys, and an event management tool. These all contribute to the diverse list of email alternatives in addition to automations and newsletters.
In Addition to these choices, they also boast a Market with over 400 integrations that cater for even the most niche of products and apps. Yet despite these numbers and attributes, interest in Constant Contact seems to be according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check whether it is still relevant in the 21st century.
If you are choosing an email Marketing tool for your small business, you could do a lot worse compared to Constant Contact (which starts at $20 a month). If you would like to try some of the features out without committing, then the company offers a trial. This review looks especially at the Email program, which supports up to 500 contacts. Were it not for some unexplained hiccups, Constant Contact might have been an easy pick for our choice.
How does Constant Contact stack up against the Competition in its own advertising database for companies with 2,500 contacts? It carries a high price tag that is $45-per-month. Many marketing programs have a cap on the number of messages you can send in a month but Constant Contact does not.
Since our last look, Constant Contact has Email autoresponders beyond these triggered including birthdays and anniversaries. You might send an email series to a set of contacts, like a day-by-day guide to getting started with follow-ups or your ceremony to an occasion. This works by segmenting your contacts and matching them up with autoresponders. The image library currently allows 2 GB of storage, with a file size of 5MB. Users may access stock photos that are free and paid through Constant Contact. Last, you can interact with support via Twitter. Constant Contact Designer
Constant Contact is Simple to Use and has plenty Of help options, starting with the data icons located alongside fields and options describing what they are, extensive Knowledge Base trainers available at a toll-free amount, and articles. Constant Contact has an Activity page which lists the status of various tasks, such as uploaded contacts, so you understand what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat is available, along with the agents will even call you to make sure to have.
Pricing and Features
Constant Contact offers a number of plans Based upon how big your subscriber base. The plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it is not too different from Campaigner. You may sign up for additional add-on services, for example EventSpot ($20 per month for a single occasion; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to conduct surveys (all of which can be included at no additional charge on the Email Plus plan). The fundamental account comes to keep images used in the mail campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which may be added to your website on which you can display links to up to 100 mails. This is a handy add-on if you want your customers to have the ability to see your messages that are older.
The free trial Provides you access to all These features for 60 days however you can just send up to 100 emails. The trial is a superb way to get used to the platform to get a number of messages. When you are sure about the platform, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is uncommon in this area.
When you are ready to make a newsletter, you Can use the template to get started. The editing application lets you tweak text, pictures, and colors. There’s also a media library where you are able to save your own resources, such as company logos and other images. Constant Contact Designer
Once you’re Happy with your newsletter, You can send it immediately or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t find a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages depending on the local time in the recipient’s location, as GetResponse can.
The company recently announced a new Attribute named Action Blocks, which allow marketers to include polls or RSVP blocks to standard emails. This enables recipients to answer messages with a single click without needing to leave the email inbox and also go to some web page.
You are able to monitor once you’ve sent a newsletter using the accounts tab, Its achievement. The dash displays the fundamentals, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open rates along with a chart compares performance over multiple campaigns. Users can also pick up to five emails to compare high-level results side by side. The report has a convenient Refresh button so that you may observe real-time results. It’s not like MailChimp where you’ve got to manually load the pages. When we opened emails and clicked on the links, they had been registered almost immediately.
The Resource Center offers links to Information about typical clickthrough rates by industry. You may even look at comparative metrics to figure out if your degree of engagement with your customers is improving or declining over the past three months. The mobile app is useful if you need to see the effort performance from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Speech, we repeatedly received an error message but it did not state what had gone wrong. We were prompted to hit the Previous button to go back and fix the problem but we could not because the page had expired out of our browser (Firefox) cache. After a few attempts, the entire webpage crashed. This is an odd experience, to say the least. Constant Contact has ensured us has greatly improved because our first test and that this is unlikely to occur again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were secure and simple to use. We think most people would end up using one of these choices. We tracked the upload improvement under”Contacts: Task” and was informed when the import was complete. Much like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It’s too bad many services don’t comply with the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts which are likely so the user can choose whether to eliminate or store them to be transactional or other such email addresses.
Segments are originally based on which list you Select if saving the contacts but it’s also really easy to go back and adjust the list. In the Contact Managerwe clicked on the speeches we wanted to add to a different list. A new feature enables users to select a list for contacts to if they click a specific link within an email to be added, the company said. This attribute is available in all packages. Furthermore, it can be paired with an autoresponder so that, when a touch clicks a link, a email is delivered to them. Constant Contact allows you assign tags to contacts, which can be helpful if you want to track things such as the way they signed up, if they’re loyalty associates, or anything else you might want to monitor. Constant Contact Designer
Our only quibble with the Contact Manager is That it is a hassle. After we pasted our listing and cut, we just dropped in addresses. We didn’t have other fields, such as address or name. We needed to load each individual listing and update the fields, to add this. This was not that straightforward because the pages were slow to load in our testing. Since we can see the whole list in Contact Manager, then it might have been nice to be able to just click on the missing area, enter, and just keep going down the page. Lesson learned: Be sure to have each of the relevant fields before uploading the titles populated.
Constant Contact also lets you produce forms That clients can use to sign up for emails and newsletters. These forms can be hosted either on your site or on Constant Contact’s servers. You can segment the consumers based on if they used the form or other procedures, which can be helpful. The business also recently announced a brand new signup form editor that is intended to permit users to produce inline forms which can be embedded on a website in addition to pop-up forms that could be customized to show after a fixed amount of time or when a visitor attempts to leave the website, the business said.
Constant Contact requires you to confirm that You have consent from your whole list! As there’s absolutely no way to confirm you’ve got consent from every person receiving messages you also can not use group addresses such as sales @ or advertising @ addresses or distribution lists. You might make autoresponders, recorded under the Generate button, to send automatically every time a user is added to some list. We used the templates to construct a Welcome newsletter .
Constant Contact generally feels like a Professional platform but its arbitrary error messages were disconcerting. This apart, the instrument is strong, and for companies Constant Contact is a good way to get started. We wish it provided a bit more flexibility in the scheduling of autoresponders of creation and campaigns particularly. Constant Contact Designer
If you do not need these extra features, However Constant Contact is a superb option. Should you want a bit more flexibility in your marketing strategy, then have a look at email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Kinds of marketing automation works, the firm does not like to refer to itself as a marketing automation package that is traditional. Instead, Constant Contact likes to tell prospects that it’s a cross between email marketing and marketing automation or exactly what it requires”email automation”
That’s because, unlike other tools, such as Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact does not doesn’t offer branching logic. It focuses to begin automation campaigns. By way of instance, you can start an automation workflow when someone joins a list or accomplishes a milestone, like a birthday or anniversary as a customer. However, you can’t change automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
These attributes, which make advertising Automation platforms automatic more smart and, well, compared to email marketing tools, create life easier for entrepreneurs and more personalized for customers. Additionally, Constant Contact doesn’t provide A/B testing (they do offer subject line A/B testing), no search marketing addition, and the limited workflows it is possible to create don’t offer you drag-and-drop builders, that are pretty much standard these days. If you need basic automation for second and first interactions with customers, then Constant Contact is a automation system. But if you would like advanced sequencing and adaptive workflows that adjust to your clients’ specific actions, then Constant Contact isn’t strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their site, they are a tool for smaller businesses. And, as such, it’s well worth evaluating them on these terms. As stated above, they have enough of the fundamentals covered to meet companies, and if it were as straightforward as that then we’d recommend them more highly. Constant Contact Designer
These days, the Matter, is that there are Lots of other email Tools offering even more than Constant Contact, and also for a whole lot less cash. This includes user expertise, but also not only features. In fact, for the amount you pay with Constant Contact, you might end up using tools such as GetResponse and ActiveCampaign.
Points are picked up by them For their decent deliverability prices, integrations (especially social websites integrations), also for allowing different access levels for different users. And with recent improvements to marketing automation and reporting, it will look as though they’re making an effort. However, their lack of features which makes it difficult to recommend over others at their price . Constant Contact Designer