Intro Constant Contact Drip Marketing
Constant Contact have been in the email marketing game since 1995. During that time they’ve managed to turn into one of the email tools in the world. Constant Contact Drip Marketing
What Makes them special is that they’ve added features over the decades that none like an event management tool, surveys, and social campaigns. All these contribute to the list of email options in addition to automations and recurring newsletters.
On top of these choices, they also boast a Market with over 400 integrations that cater for even the most market of products and programs. Yet despite features and these numbers, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If you are choosing an email Marketing tool for your business, you can do a lot worse than Constant Contact (which starts at $20 a month). If you want to test out some of the features without committing, then the company provides a trial. This review looks specifically. Were it not for a few unexplained hiccups, Constant Contact could have been an easy choice for our first option.
How does Constant Contact pile up against the Contest in its marketing database for businesses with 2,500 contacts? It carries a high price tag. Many email advertising tools also have a cap on how many messages you can send in a month but Constant Contact does not.
Since our last look, Constant Contact has Email autoresponders beyond those triggered by sign-ups, such as anniversaries and birthdays. You can send an email series to a certain set like a day-by-day guide to getting started with follow-ups or your ceremony to an event. This works by segmenting your contacts into various folders and matching them up using autoresponders. The picture library allows 2 GB of storage. Users may access stock photographs that are paid and free straight through Constant Contact. Finally, you can interact with assistance via Twitter. Constant Contact Drip Marketing
Constant Contact is easy to use and has plenty Of aid options, beginning with the information icons helpfully located next to choices and disciplines explaining what they are, extensive Knowledge Base articles, and trainers accessible at a toll-free number. Constant Contact has a Task page that lists the status of different tasks, such as contacts that are uploaded, so that you understand what’s happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 p.m. on weekends. Chat is available, and the brokers will call you to make sure to have.
Pricing and Features
Constant Contact offers a number of programs Depending upon the size of your subscriber base. The cheapest plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may register for other add-on services, such as EventSpot ($20 a month for one event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to conduct surveys (all of which are included at no additional charge on the Email Plus program ). The fundamental account comes to keep pictures used in the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget that may be added to your website on which you may display links to around 100 mails. This is a useful add-on if you would like your customers to be able to see your older messages.
The free trial Provides you access to all of You can send up to 100 emails although these attributes for 60 days. The trial is a superb way to get accustomed to the platform to get a number of messages. Once you are sure about the platform, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this area.
When you are ready to make a newsletter, you Can use the template to get started. The editing application allows you tweak text, images, and even colours. There is also a networking library where you can store your personal assets, such as company logos and other graphics. Constant Contact Drip Marketing
As Soon as You’re Happy with your own newsletter, You can send it immediately or schedule it for after (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so on). We couldn’t locate a recurring program to send messages on a daily, weekly, or yearly basis the manner Campaigner doesto send messages depending on the local time at the receiver’s location, as GetResponse can.
The company also announced a new Attribute called Action Blocks, which allow marketers to include polls or RSVP blocks to regular emails. This permits recipients to respond to messages with a single click without needing to depart the email inbox and go to a web page.
You can monitor, once you’ve sent a newsletter Its success using the Reports tab. The dash displays the fundamentals, such as unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open prices along with a graph compares performance over multiple campaigns. Users can also select up to five emails to compare high-level results side by side. The report has a convenient Refresh button so that you can see real-time outcomes. It’s not like MailChimp in which you’ve got to manually load the pages. When we opened mails and clicked on the links, they had been enrolled almost immediately.
The Resource Center offers links to Info about typical clickthrough rates by industry. You can even look at comparative metrics to figure out if your degree of engagement with your customers is improving or declining over the past three months. The mobile app is handy if you need to observe the effort functionality from your mobile device.
There are several ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually add an Address, we received an error message but it didn’t state what had gone wrong. We were motivated to hit the last button to go back and fix the issue but we couldn’t because the page had died from our browser (Firefox) cache. After a few tries, the entire page crashed. This was an unusual experience, to say the least. Constant Contact has assured us has greatly improved because our initial test and that this is not likely to occur again.
The file upload import, and CRM Migration options, on the other hand, were stable and easy to use. We believe most people would end up using these choices. We tracked the upload progress under”Contacts: Activity” and was informed when the import was complete. Like Campaigner, Constant Contact allows Mailinator and disposable addresses. It’s too bad many services don’t follow the example of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts that are inclined to be transactional or other such email addresses so that the user can decide whether to remove or store them.
Segments are based on which list you If saving the contacts but additionally, it is quite simple to go back, Select and change the list. In the Contact Manager, we clicked on the addresses we wanted to add to another list. A new feature enables users to choose a listing for contacts to be added to if they click on a link in an email, the company said. This attribute is available in most packages. Furthermore, it can be paired with an autoresponder so that, when a link clicks, a email is delivered to them automatically. Constant Contact allows you assign tags to contacts, which can be helpful if you want to monitor things such as how they signed up, if they are loyalty associates, or anything else you may want to track. Constant Contact Drip Marketing
Our only quibble with the Contact Manager is That it’s a pain to edit the user records. When we glued our list and cut, we just dropped in email addresses. We didn’t have other areas, such as name or address. Update the fields and we needed to load each record to add this. This wasn’t that straightforward because the pages were slow to load in our testing. Since we could see the entire list in Contact Manager, then it might have been nice to be able to just click on the missing field, input, and just keep going straight down the page. So, lesson learned: Be certain to have all the applicable fields populated from the listing before uploading the titles.
Constant Contact also enables you to produce forms That customers can use to sign up for emails and newsletters. These forms may be hosted on your site or on Constant Contact’s servers. You can segment the users based on whether they used the sign-up form or procedures, which may be helpful. The company also recently announced a brand new signup form editor that is designed to allow users to produce inline forms which may be embedded onto a website in addition to pop-up forms which can be customized to display after a fixed amount of time or when a visitor tries to leave the web site, the company stated.
Constant Contact requires you to verify that You already have consent from your entire list–no bought lists permitted! As there is no way to confirm you have consent from each individual receiving messages sent to that 37, you also can not use set addresses such as sales @ or marketing @ addresses or distribution lists. You might make autoresponders, listed under the Create button, to ship automatically when a user is added to some list. We used the templates to build a particular Welcome publication .
Constant Contact appears like a Platform but its error messages were disconcerting. This the tool is solid, and for most small companies Constant Contact is a good way to begin. We want it offered flexibility in the scheduling of autoresponders of creation and campaigns particularly. Constant Contact Drip Marketing
If you do not need these features, However, then Constant Contact is an excellent option. Should you need a little bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Different sorts of marketing automation works, the firm does not like to refer to itself as a advertising and marketing automation suite. Instead, Constant Contact likes to tell prospects that it is a cross between email marketing and marketing automation or exactly what it calls”email automation”
That is because, unlike other tools, for example Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact does not doesn’t provide branching logic. It focuses to start automation campaigns. By way of instance, you can begin an automation workflow whenever someone joins a list or achieves a milestone, such as a birthday or anniversary for a customer. You can not change automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic slightly more smart and, well, than marketing tools, create life more easy for marketers and personalized for clients. Additionally, Constant Contact doesn’t offer A/B testing (they do offer subject line A/B testing), no search marketing addition, and the restricted workflows you can create do not offer drag-and-drop builders, which can be pretty much standard these days. If you need basic automation for interactions with clients Constant Contact is a automation system. If you would like advanced sequencing and flexible workflows that adjust to your customers’ specific activities Constant Contact is not powerful enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they are a tool for small businesses. And, as such, it’s worth assessing them. As mentioned above, they have enough of the basics covered to meet small companies, and then we’d recommend them more highly if it had been as straightforward as that. Constant Contact Drip Marketing
These days, the issue, is that there are plenty of email Tools offering even greater than Constant Contact, and also for a lot less money. This includes user experience, but also not just features. In reality, for the volume you pay with Constant Contact, you could find yourself using tools such as GetResponse and ActiveCampaign.
They do pick points up For their adequate deliverability prices, integrations (particularly social websites integrations), also for enabling different access levels for separate users. And with recent improvements to promotion automation and reporting, it will seem like they’re making an effort. However, their lack of features, such as marketing automation, makes it hard to recommend over others at their price point. Constant Contact Drip Marketing