Intro Constant Contact Email Campaign
Constant Contact happen to be in the email marketing game since 1995. Throughout this time they have managed to turn into one of the most used email tools in the world, boasting over 650,000 customers. Constant Contact Email Campaign
What Makes them unique is that they have added several features over the years that none such as an event management tool, surveys, and campaigns. All these add to the list of email options available, in addition to automations and newsletters.
In Addition to these choices, they also boast a Market with over 400 integrations that cater for even the most niche of merchandise and apps. Yet despite features and these flashy numbers, interest in Constant Contact seems to be according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check if it is still applicable in the 21st century.
If you are choosing an email Marketing tool for the small business, you could do a lot worse compared to Constant Contact (which begins at $20 per month). Then the company provides a 6-day free trial if you want to test out a few of the attributes without committing. This review looks at the Email program, which supports up to 500 contacts. Were it not for a few hiccups that were unexplained, Constant Contact might have been an easy pick for our first option.
How Can Constant Contact pile up against the Competition for businesses with 2,500 connections? It carries a top $45-per-month price . Many email marketing tools also have a cap on but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond these triggered such as anniversaries and birthdays. You can send an email series to a set such as a guide to getting started with follow-ups or your service to an occasion. This works by matching them up with autoresponders and segmenting your contacts into different folders. The image library now allows 2 GB of storage, with a maximum file size of 5MB. Users may also access paid and free stock photos directly through Constant Contact. Last, you can now interact with support via Twitter. Constant Contact Email Campaign
Constant Contact is easy to use and has lots Of aid options, beginning with the data icons helpfully located next to disciplines and choices describing what they are, extensive Knowledge Base coaches available at a toll-free number, and articles. Constant Contact has a Task page that lists the status of various tasks, such as contacts that are uploaded, so you know what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 p.m. on weekends. Chat is available, along with the agents will call you to make sure you have all of the info that you want.
Pricing and Features
Constant Contact offers a number of programs Depending upon the size of your subscriber base. The plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may sign up for other add-on services, for example EventSpot ($20 per month for one event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to conduct surveys (all of which are included at no extra charge on the Email Plus program ). The Basic account comes to keep pictures used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget that can be added to a site on which you can display links to around 100 emails. If you would like your customers to have the ability to see your messages that are older, this is a.
The free trial Provides you access to all You can just send up to 100 mails although these features for 60 days. The trial is a great way to get used to the platform for a number of messages. When you are sure about the platform, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is unusual in this area.
When you are ready to make a newsletter, you Can use the template to begin. The editing application lets you tweak images text messages, and colours. There is also a networking library where you can save your own resources, such as company logos and other graphics. Constant Contact Email Campaign
Once you’re Happy with your own newsletter, It is possible to send it right away or schedule it for after (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We could not find a recurring program to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages based on the local time at the recipient’s place, as GetResponse can.
The Business also recently announced a new Feature named Action Blocks, which enable marketers to add polls or RSVP cubes to regular emails. This permits recipients to answer messages with one click without having to depart the email inbox and also visit a web page.
You can monitor, once you’ve sent a newsletter By using the accounts tab its success. The dashboard displays the basics, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar chart shows open rates and a chart compares performance over multiple campaigns. Users may also pick up to five emails to compare high-level results side by side. The report has a convenient Refresh button so that you can observe real-time outcomes. It’s not like MailChimp where you’ve got to manually load the pages. When we opened mails and clicked on the links, they were enrolled almost immediately.
The Resource Center offers links to Information about typical clickthrough rates by industry. You can also look at relative metrics to find out if your level of involvement with your customers is improving or declining over the past 3 months. The mobile app is handy if you want to observe the campaign performance from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form to manually add an Address, we received an error message but it didn’t say what had gone wrong. We were prompted to hit the last button to go back and fix the issue but we could not because the page had expired out of our browser (Firefox) cache. After a few tries, the entire page crashed. This is an odd experience, to say the least. Constant Contact has assured us has greatly improved since our first test and that this is not likely to occur again.
The document upload import, and CRM Migration options, on the other hand, were easy to use and secure. We think most people would wind up using these options. We tracked the upload progress under”Contacts: Activity” and was notified while the import was finish. Much like Campaigner, Constant Contact allows Mailinator and other addresses that are disposable. It’s too bad many services do not comply with the example of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are likely to be other or transactional similar addresses so that the user can choose whether to remove or keep them.
Segments are initially based on which list you Choose if saving the contacts but additionally, it is really easy to go back and adjust the list. In the Contact Managerwe just clicked on the addresses we wanted to incorporate to another listing. A new feature allows users to choose a listing for contacts to if they click on a specific link within an email to be added, the company said. This attribute is available in all packages. It may be paired with an autoresponder so that, when a touch clicks a link, there is a relevant email delivered to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you need to monitor things such as how they signed up, if they are loyalty associates, or anything else you may want to monitor. Constant Contact Email Campaign
Our only quibble with the Contact Manager is That it’s a hassle. When we glued our listing and cut, we simply dropped in email addresses. We didn’t have other fields, such as address or name. Update the subjects and we had to load each individual listing to bring this. This was simple because the pages were slow to load in our testing. Since we could see the whole list in Contact Manager, then it might have been nice to be able to just click on the lost area, input, and just keep going down the page. Lesson learned: Be sure to have all the applicable fields before uploading the titles, populated.
Constant Contact also enables you to create forms That clients can use to register for newsletters and emails. These forms may be hosted either on your site or on Constant Contact’s servers. You can section the consumers based on whether they used methods or the sign-up form, which can be useful. The company also recently announced a new sign-up form editor that’s designed to allow users to produce inline forms that can be embedded on a site as well as pop-up forms that can be customized to show after a fixed amount of time or when a visitor tries to leave the website, the company stated.
Constant Contact demands you to verify that You have consent from your record! As there is absolutely no way to verify you have permission from each person receiving messages sent to this 37, you also can’t use set addresses like sales @ or marketing @ addresses or distribution lists. You can make autoresponders, listed under the Create button, to send automatically when a user is added to some list. We used the templates to build a Welcome publication .
Constant Contact appears like a Professional stage but its arbitrary error messages were disconcerting. This apart, the instrument is strong, and for companies new to email marketing, Constant Contact is a good way to get started. We want it offered flexibility in the scheduling of autoresponders in particular. Constant Contact Email Campaign
If you do not want these extra features, However Constant Contact is an excellent option. Should you want just a bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Different sorts of marketing automation works, the firm does not want to refer to itself as a traditional advertising and marketing automation package. Instead, Constant Contact likes to inform prospects that it’s a cross between email advertising and advertising automation or exactly what it requires”email automation”
That is because, unlike other tools, for example Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact does not does not offer branching logic. Instead, it focuses to start automation campaigns. For example, an automation workflow can be started by you whenever someone joins a listing or accomplishes a landmark, such as a birthday or anniversary for a customer. But you can’t change automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms slightly more intelligent and, well, automatic, than email tools, create life more personalized and more easy for marketers for clients. In addition, Constant Contact doesn’t offer A/B testing (they do provide subject line A/B testing), no research marketing addition, and also the restricted workflows it is possible to create do not offer drag-and-drop builders, that are pretty much standard nowadays. If you require automation for interactions with customers, then Constant Contact is a trusted automation system. If you would like advanced sequencing and flexible workflows that adapt to your clients’ specific actions, then Constant Contact isn’t powerful enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for smaller businesses. And, as such, it’s well worth evaluating them on these conditions. They definitely have enough of the basics covered to satisfy businesses, as mentioned previously, and then we’d recommend them highly, if it had been as simple as that. Constant Contact Email Campaign
Nowadays, the Matter, is that there are Lots of email Tools offering even more than Constant Contact, and for a whole lot less money. This includes user experience, but also not just attributes. In reality, for the volume you pay with Constant Contact, you might end up using tools like ActiveCampaign and GetResponse.
Things are picked up by them For their decent deliverability rates, integrations (especially social websites integrations), also for allowing different access levels for separate users. And with recent enhancements to marketing automation and coverage, it does seem as though they’re making an effort to enhance the item. However, their lack of features, such as marketing automation, makes it hard to recommend over others at their price . Constant Contact Email Campaign