Background Constant Contact Email Marketing
Constant Contact happen to be in the marketing video game since 1995. Throughout that time they have managed to turn into one of the most used email tools in the world, boasting over 650,000 customers. Constant Contact Email Marketing
What Makes them unique is that they’ve added features over the years that none such as surveys an event management tool, and social campaigns. These all contribute to the varied collection of alternatives readily available, in addition to automations and recurring newsletters.
In Addition to these options, they also boast a Marketplace with over 400 integrations that cater for even the most niche of products and apps. Yet despite features and these flashy numbers, curiosity about Constant Contact appears to be according to Google Trends. Enough reason for us to take a better look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If you are choosing an email Marketing tool for the small business, you can do much worse than Constant Contact (which starts at $20 a month). If you would like to try out a few of the features without committing, then the company offers a trial. This review looks at the Email plan, which supports up to 500 contacts. Were it not for a few hiccups that were unexplained, Constant Contact might have been an easy pick for our first option.
How Can Constant Contact pile up against the Contest in its marketing database for companies with 2,500 contacts? It carries a high price tag that is $45-per-month. Many marketing programs have a limit on but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered such as anniversaries and birthdays. You can send an email series to a certain set like a guide to getting started with your ceremony or follow-ups to a event. This works by matching them up using autoresponders and copying your contacts into different folders. The image library allows 2 GB of storage, with a file size of 5MB. Users can also access paid and free stock photos directly through Constant Contact. You can interact with support via Twitter. Constant Contact Email Marketing
Constant Contact is easy to use and has plenty Of help options, beginning with the data icons located next to options and fields explaining what they are Knowledge Base coaches accessible, and articles. Constant Contact has a Task page that lists the status of different jobs, such as contacts that are uploaded, so that you understand what’s going on in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the agents will call you to ensure you have all of the info you want.
Pricing and Features
Constant Contact offers a number of programs Depending upon how big your subscriber base. The cheapest plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can sign up for other add-on providers, for example EventSpot ($20 per month for one event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run polls (all of which are included at no extra charge on the Email Plus program ). The fundamental account comes to store pictures used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which may be added to your site on which you may display links to up to 100 mails. This is a useful add-on if you would like your customers to be able to see your messages that are older.
The free trial gives you access to all You can just send up to 100 emails although these features for 60 days. The trial is a superb way to get accustomed to the platform to get a number of messages. When you’re sure about the stage, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this area.
When you’re ready to create a newsletter, you May use the template to get started. The editing tool lets you tweak pictures, text, and even colors. There is also a networking library where you are able to save your own assets, such as company logos and other images. Constant Contact Email Marketing
Once you’re Happy with your own newsletter, It is possible to send it right away or schedule it for after (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so on). We couldn’t locate a recurring program to send messages on a daily, weekly, or monthly basis the manner Campaigner doesto send messages based on the local time at the receiver’s location, as GetResponse can.
The Business also announced a new Feature called Action Blocks, which allow marketers to add polls or RSVP blocks to standard emails. This permits recipients to respond to messages with a single click without needing to leave the email inbox and also go to a web page.
You can track once you’ve sent a newsletter using the Reports tab its success. The dashboard displays the fundamentals, including opens, clickthroughs, bounces, and unsubscribe requests. A useful bar chart shows open rates and a chart compares performance across multiple campaigns. Users can also pick up to five emails to compare high-level results side by side. The report has a handy Refresh button so you may see real-time results. It is not like MailChimp in which you have to manually load the pages. When we opened mails and clicked on the links, they were registered nearly immediately.
The Resource Center offers links to Information about average clickthrough rates by business. You can also look at relative metrics to find out if your degree of involvement with your clients is improving or declining over the previous three months. The cellular app is useful if you need to see the effort performance from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually add an Speech, we repeatedly received an error message but it didn’t state what had gone wrong. We were motivated to hit on the Previous button to return and fix the problem but we couldn’t because the page had expired from our browser (Firefox) cache. After a couple of tries, the entire page crashed. This is an unusual experience, to say the least. Constant Contact has assured us has greatly improved because our first test and that this is not likely to occur again.
The document upload import, and CRM Migration options, on the other hand, were easy to use and stable. We believe most people would end up using these choices. We tracked the upload improvement under”Contacts: Activity” and was notified when the import was finish. Like Campaigner, Constant Contact allows Mailinator and other addresses that are disposable. It’s too bad many services don’t comply with the example of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts that are likely to be transactional or other such addresses so the user can decide whether to eliminate or keep them.
Segments are based on that list you. Choose when saving the contacts but it’s also quite simple to go back and adjust the list. In the Contact Managerwe just clicked on the addresses we wanted to incorporate to another listing. A new feature allows users to choose a list for contacts to be added to if they click on on a specific link in an email, the company said. This feature is available in all packages. Additionally, it can be paired with an autoresponder so that, when a link clicks, a email is delivered to them. Constant Contact lets you assign tags to contacts, which can be helpful if you need to monitor things such as the way they signed up, even if they’re loyalty associates, or whatever else you may want to track. Constant Contact Email Marketing
Our only quibble with the Contact Manager is That it is a pain. When we pasted our listing and cut, we just dropped in email addresses. We didn’t have other fields, such as name or address. Update the fields and we needed to load each record, to add this. This was simple because the pages were slow to load in our testing. Since we could see the entire list in Contact Manager, it would have been nice to be able to simply click on the missing area, enter, and just keep going down the page. So, lesson learned: Be sure to have each the relevant fields populated before uploading the names.
Constant Contact also lets you produce forms That customers can use to register for newsletters and emails. These forms may be hosted either on your own site or on Constant Contact’s servers. The users can be segmented by you based on if they used methods or the form, which may be useful. The company also recently announced a brand new signup form editor that is intended to allow users to create inline forms that may be embedded on a website as well as pop-up forms which could be customized to show after a set amount of time or when a visitor attempts to leave the website, the company said.
Constant Contact demands you to verify that You already have consent from your entire record! As there’s absolutely no way to confirm you’ve got permission from every individual receiving messages sent to this 37, you also can not use set addresses such as sales @ or marketing @ addresses or distribution lists. You can create autoresponders, recorded under the button, to send when a user is added to a list. We used the templates to build a publication .
Constant Contact appears like a Platform but its arbitrary error messages were disconcerting. This the tool is solid, and for businesses Constant Contact is a fantastic way to begin. We wish it offered a little more flexibility in the scheduling of creation and campaigns of autoresponders in particular. Constant Contact Email Marketing
If you don’t want these extra features, However Constant Contact is a superb choice. If you need just a little bit more flexibility in your marketing plan, then check out email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Sorts of advertising automation works doesn’t like to refer to itself as a advertising and marketing automation package that is traditional. Rather, Constant Contact likes to inform prospects that it is a cross between email advertising and advertising automation or what it calls”email automation”
That’s because, unlike other tools, for example Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. Instead, it focuses to begin automation campaigns. For instance, you can begin an automation workflow whenever someone joins a list or achieves a milestone, such as a birthday or anniversary for a customer. You can’t change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link within the body of the email.
Automation platforms automatic, more intelligent and, well, compared to email tools, create life personalized and easier for marketers for customers. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no search advertising inclusion, and the limited workflows you can create don’t offer drag-and-drop builders, that can be pretty much standard these days. If you need basic automation for interactions with customers Constant Contact is a automation system. If you would like adaptive workflows and advanced sequencing that adjust to your customers’ specific actions Constant Contact isn’t strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their site, they’re a tool for companies. And, as it is worth assessing them on those terms. They have a lot of the basics covered to satisfy most small companies, as stated above, and then we’d recommend them highly, if it were as simple as that. Constant Contact Email Marketing
The issue, these days, is that there are plenty of other email Tools that offer even more than Constant Contact, and for a whole lot less money. This includes not just features, but also user expertise. In fact, for the volume you pay with Constant Contact, you could end up using far stronger tools like ActiveCampaign and GetResponse.
They do pick points up Due to their decent deliverability rates, integrations (particularly social websites integrations), and for enabling different access levels for different users. And with recent improvements to coverage and promotion automation, it will seem like they’re making an attempt to improve the product. But their lack of features, such as marketing automation, makes it difficult to recommend over others at their price point. Constant Contact Email Marketing