Background Constant Contact Email Service
Constant Contact have been from the marketing game since 1995. During that time they have managed to become one of the most used email tools in the world, boasting over 650,000 customers. Constant Contact Email Service
What Makes them unique is that they have added many features over the years that none of their competitors sport, such as surveys, an event management tool, and campaigns. These add to the diverse list of options readily available, as well as automations and newsletters.
In Addition to these options, they also boast a Marketplace with over 400 integrations which cater to even the most niche of merchandise and apps. Yet despite attributes and these numbers, curiosity about Constant Contact appears to be according to Google Trends. Enough reason for us to take a look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If You’re choosing an email Marketing tool for your business, you can do a lot worse than Constant Contact (which starts at $20 per month). If you would like to try out a few of the attributes without committing the company offers a 6-day free trial. This review looks at the program, which supports up to 500 contacts. Were it not for a few unexplained hiccups, Constant Contact could have been an easy pick for our option.
How Can Constant Contact pile up against the Competition for companies with 2,500 connections? It carries a high price tag. Email marketing programs have a limit on but Constant Contact does not.
Since our last look, Constant Contact has Added email autoresponders beyond these triggered including anniversaries and birthdays. You can send an email series to a set of contacts, such as a day-by-day guide to getting started with follow-ups or your service to a event. This works by matching them up using autoresponders and copying your contacts. The picture library allows 2 GB of storage, with a file size of 5MB. Users can access stock photographs that are paid and free through Constant Contact. Finally, you can interact with support via Twitter. Constant Contact Email Service
Constant Contact is easy to use and has plenty Of help options, starting with the information icons located alongside options and disciplines explaining what they are, extensive Knowledge Base trainers available, and articles. Constant Contact has an Activity page that lists the status of different jobs, such as uploaded contacts, so that you know what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat can be obtained, along with the agents will call you to make sure you have.
Pricing and Features
Constant Contact offers a number of programs Depending upon the size of your subscriber base. The least expensive plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may sign up for other add-on providers, for example EventSpot ($20 per month for one event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run surveys (all of which are included at no extra charge on the Email Plus program ). The Basic account comes to keep images used from the email campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which may be added to a site on which you can display links to up to 100 emails. If you would like your customers to have the ability to see your older messages, this is a useful add-on.
The free trial gives you access to all of You can send up to 100 emails although these features for 60 days. The trial is a superb way to get accustomed to the platform to get a restricted number of messages. When you are certain about the stage, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this space.
When you are ready to make a newsletter, you Can use the template to get started. The editing tool allows you tweak text, images, and colors. There’s also a networking library where you can store your own resources, such as company logos and other graphics. Constant Contact Email Service
As Soon as You’re Happy with your own newsletter, It is possible to send it right away or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring schedule to send messages on a daily, weekly, or yearly basis the manner Campaigner does, or to send messages depending on the local time at the recipient’s place, as GetResponse can.
The Business recently announced a new Attribute called Action Blocks, which enable marketers to add polls or RSVP blocks to regular emails. This permits recipients to answer messages with a single click without needing to leave the email inbox and visit a web page.
You can track, As Soon as You’ve sent a newsletter Its success using the accounts tab. The dash displays the fundamentals, such as unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open prices and a graph compares performance over multiple campaigns. Users may also pick up to five emails to compare high speed results side by side. The report has a handy Refresh button so that you may observe real-time results. It’s not like MailChimp in which you have to manually load the pages. When we opened mails and clicked on the links, they were registered almost instantly.
The Resource Center offers links to Information about average clickthrough rates by business. You can also look at relative metrics to find out if your degree of involvement with your clients is improving or declining over the past 3 months. The cellular app is handy if you need to observe the campaign functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape Address, we repeatedly received an error message but it did not state what had gone wrong. We were prompted to hit the last button to go back and resolve the problem but we could not because the page had died from our browser (Firefox) cache. After a few attempts, the entire webpage crashed. This was an odd experience, to say the least. Constant Contact has assured us has greatly improved since our first test and that this is unlikely to occur again.
The document upload, Gmail import, and CRM Migration options, on the other hand, were stable and easy to use. We believe most people would end up using these choices. We tracked the upload progress under”Contacts: Activity” and was notified when the import was complete. Like Campaigner, Constant Contact allows Mailinator and other disposable addresses. It is too bad most services don’t comply with the case of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are inclined so the user can decide whether to remove or keep them to be transactional or other similar addresses.
Segments are based on which list you If saving the contacts but it’s also really easy to go back, Select and change the list. From the Contact Manager, we just clicked on the addresses we wanted to incorporate to a different listing. A new feature enables users to choose a list for contacts to be added to whenever they click on on a link within an email, the company said. This attribute is available in all packages. It can be paired with an autoresponder so that, when a link is clicked by a contact, there is a email sent to them. Constant Contact lets you assign tags to contacts, which can be helpful if you want to monitor things like the way they signed up, even if they are loyalty associates, or anything else you might want to monitor. Constant Contact Email Service
Our only quibble with the Contact Manager is That it’s a hassle. When we cut and pasted our list, we just dropped in email addresses. We did not have other areas, such as address or name. Update the fields and we had to load each listing to bring this. Because the pages were slow to load in our testing, this was not that simple. Since we can see the entire list in Contact Manager, it might have been nice to be able to simply click on the missing field, input, and just keep going down the page. So, lesson learned: Be certain to have all of the relevant fields populated in the list before uploading the names.
Constant Contact also enables you to produce forms That customers can use to sign up for newsletters and emails. These forms can be hosted either on your own site or on Constant Contact’s servers. You can segment the consumers based on whether they used the sign-up form or methods, which can be useful. The business also recently announced a new sign-up form editor that is designed to allow users to produce inline forms which can be embedded on a site as well as pop-up forms which can be customized to show after a fixed amount of time or when a visitor attempts to leave the website, the business stated.
Constant Contact demands you to confirm that You already have approval from your whole record! Since there’s no way to verify you have permission from every person getting messages sent to that address you can’t use group addresses such as sales @ or marketing @ addresses or distribution lists. You might even make autoresponders, recorded under the Generate button, to ship automatically every time a user is added to some list. We used the templates to construct a newsletter that was Welcome to new subscribers.
Constant Contact appears like a Stage but its error messages were disconcerting. This apart, the instrument is solid, and for companies Constant Contact is a fantastic way to begin. We want it provided a bit more flexibility in the scheduling of autoresponders of production and campaigns in particular. Constant Contact Email Service
If you do not want these features, Then Constant Contact is a superb option. If you want just a little bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Different kinds of advertising automation works, the firm doesn’t like to refer to itself as a advertising and marketing automation package that is traditional. Instead, Constant Contact likes to inform prospects that it’s a cross between email advertising and advertising automation or exactly what it requires”email automation”
That’s because, unlike other tools, for example Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact doesn’t does not offer branching logic. It focuses to begin automation campaigns. For example, an automation workflow can be started by you whenever someone achieves a landmark, such as a birthday or anniversary as a customer or joins a listing. But you can not alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link inside the body of this email.
These attributes, which make advertising Automation platforms automatic, slightly more intelligent and, well, compared to advertising tools, make life more easy for marketers and more personalized for clients. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no research marketing addition, and also the limited workflows you can create don’t offer you drag-and-drop builders, which are pretty much standard these days. Should you require automation for first and second interactions with clients Constant Contact is a automation program. However, if you would like flexible workflows and sequencing that adjust to your clients’ specific activities, then Constant Contact is not strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their site, they are a tool for businesses. And, as such, it’s worth evaluating them. As mentioned previously, they have enough of the fundamentals covered to meet businesses, and we’d recommend them more highly, if it were as straightforward as that. Constant Contact Email Service
These days, the Matter, is that there are plenty of email Tools offering even greater than Constant Contact, and also for a whole lot less cash. This includes not just attributes, but also user expertise. In fact, for the amount you pay with Constant Contact, you might end up using much stronger tools like ActiveCampaign and GetResponse.
They do pick things up For their decent deliverability prices, integrations (especially social websites integrations), also for enabling different access levels for separate users. With recent enhancements to reporting and promotion automation, it does look like they’re making an attempt. But their lack of innovative features which makes it difficult to recommend over others at their price point. Constant Contact Email Service