Background Constant Contact Email Template Design
Constant Contact have been in the marketing game since 1995. During this time they’ve managed to turn into one of the email tools in the world, boasting over 650,000 clients. Constant Contact Email Template Design
What Makes them unique is that they have added several features over the years that none of their competitors sport, such as an event management tool, surveys, and social campaigns. All these add to the collection of options readily available, as well as automations and newsletters that are recurring.
In Addition to these choices, they also boast a Marketplace with over 400 integrations which cater for even the most market of products and programs. Yet despite these numbers and features, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to take a look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for your small business, you can do a lot worse compared to Constant Contact (which starts at $20 per month). If you want to try out a few of the features without committing, then the company provides a trial. This review looks especially at the plan, which supports up to 500 contacts. Were it not for some unexplained hiccups, Constant Contact might have been an easy choice for our choice.
How Can Constant Contact stack up against the Contest in its advertising database for businesses with 2,500 connections? It carries a price tag that is $45-per-month that is top. Many email marketing programs also have a limit on how many messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered including anniversaries and birthdays. You can also send an email series to a certain set like a day-by-day guide to getting started with your service or follow-ups to an occasion. This works by segmenting your contacts into various folders and matching them up using autoresponders. The picture library allows 2 GB of storage, with a file size of 5MB. Users can access stock photos that are free and paid through Constant Contact. You can now interact with assistance via Twitter. Constant Contact Email Template Design
Constant Contact is Simple to Use and has plenty Of help options, beginning with the data icons located next to disciplines and choices describing what they are, extensive Knowledge Base articles, and trainers available. Constant Contact has a Task page which lists the status of different jobs, such as uploaded contacts, so that you understand what’s happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 pm on weekends. Chat can be obtained, and the agents will also call you to ensure to have all the information that you need.
Pricing and Features
Constant Contact offers a number of plans Based upon how big your subscriber base. The plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it’s not too different from Campaigner. You may register for other add-on providers, such as EventSpot ($20 per month for a single occasion; $25 for up to five events) for event registrations, and Survey ($10 per month) to conduct surveys (all of which are included at no extra charge on the Email Plus program ). The Basic account comes with a Library to store pictures used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which can be added to a website on which you may display links to around 100 emails. This is a handy add-on if you want your customers to have the ability to see your messages that are older.
The free trial gives you access to all of These features for 60 days but you can just send up to 100 mails. The trial is a superb way to get used to the platform for a restricted number of messages. When you are certain about the platform, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which is uncommon in this area.
When you’re ready to make a newsletter, you Can use the template to begin. The editing application lets you tweak pictures, text messages, and colors. There is also a media library where you are able to store your own resources, such as company logos and other images. Constant Contact Email Template Design
As Soon as You’re satisfied with your own newsletter, You can send it right away or schedule it for later (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so on). We could not find a recurring program to send messages on a daily, weekly, or yearly basis the manner Campaigner does, or to send messages based on the local time in the recipient’s location, as GetResponse can.
The company recently announced a new Attribute named Action Blocks, which allow marketers to include polls or RSVP blocks to regular emails. This enables recipients to answer messages with one click without having to depart the email inbox and visit a web page.
You are able to monitor once you’ve sent a newsletter using the Reports tab its success. The dash displays the fundamentals, such as unsubscribe requests, and opens, clickthroughs, bounces. A useful bar chart shows open rates and a graph compares performance over multiple campaigns. Users can also select up to five mails to compare high speed results side by side. The report has a convenient Refresh button so you can observe real-time outcomes. It’s not like MailChimp in which you’ve got to manually load the webpages. When we opened mails and clicked on the links, they had been enrolled nearly instantly.
The Resource Center offers links to Information about typical clickthrough rates by business. You may also look at comparative metrics to find out if your degree of engagement with your clients is improving or declining over the previous three months. The cellular app is handy if you want to observe the campaign functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually add an Address, we repeatedly received an error message but it didn’t state what had gone wrong. We were prompted to hit on the Previous button to go back and resolve the problem but we couldn’t because the page had expired from our browser (Firefox) cache. After a couple of tries, the entire webpage crashed. This is an unusual experience, to say the least. Constant Contact has ensured us has greatly improved since our first test and this is unlikely to occur again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were simple to use and secure. We believe most people would wind up using one of these options. We tracked the upload progress under”Contacts: Activity” and was informed while the import was complete. Like Campaigner, Constant Contact allows disposable addresses and Mailinator. It’s too bad most services don’t follow the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are likely to be transactional or other similar addresses so that the user can decide whether to eliminate or store them.
Segments are based on which list you Select if saving the contacts but it’s also quite simple to go back and change the list. In the Contact Manager, we just clicked on the addresses we wanted to add to another listing. A new feature enables users to choose a listing for contacts to be added to whenever they click on on a link in an email, the company said. This feature is available in all packages. It may be paired with an autoresponder so that, when a contact clicks a link, a relevant email is sent to them. Constant Contact lets you assign tags to contacts, which can be helpful if you want to track things such as how they signed up, even if they’re loyalty associates, or anything else you may want to track. Constant Contact Email Template Design
Our only quibble with the Contact Manager is That it’s a pain. When we cut and glued our list, we just dropped in addresses. We didn’t have other areas, such as name or address. We had to load each person listing and update the subjects, to bring this. Because the pages were slow to load in our testing, this was not that simple. Since we could see the entire list in Contact Manager, then it might have been nice to be able to just click on the missing area, enter, and just keep going down the page. So, lesson learned: Be certain to have each of the applicable fields before uploading the names, populated in the list.
Constant Contact also lets you produce forms That clients can use to sign up for emails and newsletters. These forms can be hosted on your site or on Constant Contact’s servers. The users can be segmented by you based on if they used other procedures or the sign-up form, which may be helpful. The company also recently announced a new sign-up form editor that’s designed to allow users to produce inline forms which may be embedded onto a site as well as pop-up forms which can be customized to display after a fixed amount of time or when a visitor attempts to leave the web site, the company said.
Constant Contact demands you to confirm that You have consent from your record! Since there is no way to verify you have permission from every person getting messages sent to that 37, you also can not use set addresses such as sales @ or advertising @ addresses or distribution lists. You might create autoresponders, listed under the button, to send every time a user is added to some list. We used the templates to build a Welcome newsletter .
Constant Contact generally feels like a Stage but its error messages were disconcerting. This aside, the instrument is solid, and for small businesses new to email marketing, Constant Contact is a fantastic way to get started. We wish it offered flexibility in the scheduling of autoresponders of creation and campaigns in particular. Constant Contact Email Template Design
If you don’t want these features, But then Constant Contact is a superb choice. Should you need just a bit more flexibility in your marketing strategy, then check out email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Different kinds of marketing automation functions does not want to refer to itself as a marketing automation suite that is conventional. Rather, Constant Contact likes to tell prospects that it is a cross between email advertising and marketing automation or what it calls”email automation.”
That is because, unlike other tools, such as Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t does not offer branching logic. Instead, it focuses to start automation campaigns. For example, you can begin an automation workflow when someone joins a listing or achieves a landmark, like a birthday or anniversary for a customer. You can’t alter automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link.
These features, which make advertising Automation platforms automatic slightly more smart and, well, compared to email tools, create life more personalized and easier for marketers for customers. In addition, Constant Contact does not provide A/B testing (they do offer subject line A/B testing), no search advertising addition, and the limited workflows it is possible to create don’t offer you drag-and-drop builders, which can be pretty much standard these days. Should you require basic automation for second and first interactions with customers, then Constant Contact is a trusted automation program. However, if you want innovative sequencing and adaptive workflows that adjust to your customers’ specific actions Constant Contact isn’t powerful enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for smaller companies. And, as it is worth assessing them. As stated previously, they definitely have a lot of the fundamentals covered to satisfy businesses, and we’d recommend them more highly if it had been as simple as that. Constant Contact Email Template Design
Nowadays, the Matter, is that there are plenty of other email Tools that offer even greater than Constant Contact, and for a lot less cash. This includes user experience, but also not just attributes. In fact, for the amount you pay with Constant Contact, you could find yourself using stronger tools such as GetResponse and ActiveCampaign.
Points are picked up by them Due to their decent deliverability prices, integrations (especially social media integrations), also for enabling different access levels for different users. And with recent enhancements to coverage and promotion automation, it does look like they’re making an effort. But their lack of innovative features which makes it hard to recommend over others at their price point. Constant Contact Email Template Design