Intro Constant Contact Employee Benefits
Constant Contact have been in the email marketing video game since 1995. Throughout this time they’ve managed to become one of the email tools in the world, boasting over 650,000 clients. Constant Contact Employee Benefits
What Makes them special is that they’ve added several features over the years that not one such as an event management tool, surveys, and social campaigns. These contribute to the diverse list of email options available, in addition to automations and newsletters.
In Addition to these choices, they also boast a Marketplace with over 400 apps and integrations that cater to even the most niche of merchandise. Yet despite these numbers and features, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to take a look at Constant Contact’s ins & outs and check if it is still relevant in the 21st century.
If You’re choosing an email Marketing tool for the business, you can do much worse compared to Constant Contact (which begins at $20 a month). If you want to try out some of the attributes without committing, then a trial is offered by the company. This review looks at the program, which supports up to 500 contacts. Were it not for a few unexplained hiccups, Constant Contact could have been an easy choice for our choice.
How Can Constant Contact stack up against the Contest for businesses with 2,500 contacts? It carries a $45-per-month price tag that is high. Many email advertising tools have a cap on how many messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered by sign-ups, such as birthdays and anniversaries. You can send an email series to a specific set of contacts, like a guide to getting started with follow-ups or your service to a event. This works by matching them up using autoresponders and segmenting your contacts into different folders. The picture library currently allows 2 GB of storage, with a maximum file size of 5MB. Users can access stock photographs straight through Constant Contact. You can now interact with support via Twitter. Constant Contact Employee Benefits
Constant Contact is easy to use and has plenty Beginning with the information icons helpfully located next to choices and fields describing what they are, extensive Knowledge Base trainers accessible at a toll-free number, and articles. Constant Contact has an Activity page which lists the status of different tasks, such as uploaded contacts, so you understand what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 p.m. on weekends. Chat is available, and the agents will also call you to ensure you have.
Pricing and Features
Constant Contact offers a number of plans Based on the size of your subscriber base. The plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it’s not too different from Campaigner. You may sign up for other add-on providers, such as EventSpot ($20 per month for a single event; $25 for up to five events) for event registrations, and Survey ($10 per month) to conduct polls (all of which are included at no additional charge on the Email Plus program ). The Basic account comes with a Library to store images used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which may be added to your site on which you may display links to up to 100 emails. If you would like your customers to be able to see your messages that are older, this is a useful add-on.
The free trial Provides you access to all These features for 60 days however you can just send up to 100 mails. The trial is a great way to get used to the platform for a limited number of messages. Once you’re certain about the platform, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this space.
When you are ready to create a newsletter, you Can use the template to get started. The editing tool lets you tweak colours, images, and text. There’s also a networking library where you can store your personal resources, such as company logos and other graphics. Constant Contact Employee Benefits
Once you’re satisfied with your own newsletter, It is possible to send it right away or schedule it for after (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so on). We couldn’t find a recurring schedule to send messages on a daily, weekly, or monthly basis the way Campaigner doesto send messages depending on the local time at the receiver’s place, as GetResponse can.
The Business also recently announced a new Attribute called Action Blocks, which allow marketers to include polls or RSVP cubes to regular emails. This permits recipients to answer messages with one click without having to leave the email inbox and also go to some web page.
As Soon as You’ve sent a newsletter, you can track Its achievement by using the Reports tab. The dashboard displays the basics, including opens, clickthroughs, bounces, and unsubscribe requests. A useful bar chart shows open prices and a chart compares performance over multiple campaigns. Users may also pick up to five emails to compare high-level results side by side. The report has a handy Refresh button so you can see real-time outcomes. It is not like MailChimp where you have to manually load the pages. When we opened mails and clicked on the links, they had been enrolled nearly instantly.
The Resource Center offers links to Info about average clickthrough rates by business. You may even look at relative metrics to figure out if your degree of involvement with your clients is improving or declining over the previous three months. The cellular app is handy if you want to observe the effort functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually add an Speech, we received an error message but it did not say what had gone wrong. We were motivated to hit on the Previous button to return and fix the problem but we could not because the page had expired from our browser (Firefox) cache. After a couple of attempts, the whole page crashed. This was an unusual experience, to say the least. Constant Contact has assured us has greatly improved since our initial test and that this is not likely to occur again.
The file upload, Gmail import, and CRM Migration alternatives, on the other hand, were easy to use and secure. We think most people would end up using one of these options. We tracked the upload progress under”Contacts: Task” and was notified when the import was finish. Like Campaigner, Constant Contact allows Mailinator and disposable speeches. It’s too bad many services don’t comply with the case of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are inclined to be transactional or other such email addresses so that the user can decide whether to eliminate or keep them.
Segments are based on that list you. If saving the contacts but additionally, it is really easy to go back, Select and change the list. From the Contact Managerwe clicked on the addresses we wanted to incorporate to another list. A new feature enables users to select a list for contacts to be added to if they click a link within an email, the company said. This attribute is available in all packages. It may be paired with an autoresponder so that, when a link is clicked by a contact, a relevant email is sent to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you want to track things such as the way they signed up, even if they’re loyalty associates, or anything else you may want to track. Constant Contact Employee Benefits
Our only quibble with the Contact Manager is That it’s a hassle to edit the user records. When we cut and glued our list, we dropped in email addresses. We did not have other areas, such as name or address. We had to load each record and update the fields to add this. Because the pages were slow to load in our testing, this was straightforward. Since we can see the entire list in Contact Manager, then it would have been nice to be able to simply click on the missing field, enter, and just keep going down the page. So, lesson learned: Be sure to have each of the applicable fields before uploading the titles populated.
Constant Contact also lets you produce forms That customers can use to sign up for newsletters and emails. These forms may be hosted either on your site or on Constant Contact’s servers. The consumers can be segmented by you based on if they used the form or alternative methods, which may be useful. The business also recently announced a brand new signup form editor that is designed to allow users to create inline forms that can be embedded on a website in addition to pop-up forms that could be customized to display after a fixed amount of time or when a visitor tries to leave the web site, the business stated.
Constant Contact requires you to confirm that You have consent from your list! You also can’t use set addresses such as [email protected] or advertising @ addresses or distribution lists since there is absolutely no way to verify you’ve got consent from every individual getting messages sent to this address. You might create autoresponders, listed under the Create button, to send automatically when a user is added to a list. We used the templates to construct a particular publication that was Welcome to new subscribers.
Constant Contact appears like a Platform but its random error messages were disconcerting. This aside, the tool is strong, and for most small businesses Constant Contact is a fantastic way to get started. We wish it provided a bit more flexibility in the scheduling of autoresponders of creation and campaigns in particular. Constant Contact Employee Benefits
If you don’t want these extra features, Then Constant Contact is a superb option. If you want a bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Kinds of marketing automation works doesn’t want to refer to itself as a advertising and marketing automation package. Instead, Constant Contact likes to tell prospects that it’s a cross between email advertising and marketing automation or exactly what it calls”email automation”
That is because, unlike other tools, for example Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact does not does not offer branching logic. Instead, it focuses on two factors to start automation campaigns. By way of instance, an automation workflow can be started by you when someone joins a listing or achieves a milestone, like a birthday or anniversary for a customer. But you can not change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link.
These attributes, which make marketing Automation platforms automatic, more smart and, well, than marketing tools, create life easier for marketers and personalized for customers. Additionally, Constant Contact doesn’t offer A/B testing (they do provide subject line A/B testing), no search marketing addition, and the restricted workflows you can create do not offer you drag-and-drop builders, that are pretty much standard these days. If you need automation for first and second interactions with clients, then Constant Contact is a reliable automation program. If you want advanced sequencing and adaptive workflows that adjust to your customers’ specific actions Constant Contact is not strong enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they are a tool for businesses. And, as it is worth assessing them. They have enough of the basics covered to meet companies, as mentioned previously, and we’d recommend them highly if it were as straightforward as that. Constant Contact Employee Benefits
Nowadays, the Matter, is that there are Lots of other email Tools offering even more than Constant Contact, and also for a lot less money. This includes user expertise, but also not only attributes. In fact, for the amount you pay with Constant Contact, you might end up using tools like ActiveCampaign and GetResponse.
Things are picked up by them Due to their decent deliverability prices, integrations (particularly social websites integrations), also for allowing different access levels for different users. And with recent improvements to reporting and promotion automation, it will look as though they’re making an attempt to enhance the item. However, their lack of advanced features which makes it difficult to recommend over others at their price . Constant Contact Employee Benefits