Introduction Constant Contact Features
Constant Contact happen to be from the marketing video game since 1995. During this time they’ve managed to become one of the email tools in the world. Constant Contact Features
What Makes them unique is that they’ve added features over the decades that none like surveys an event management tool, and campaigns. These add to the list of email alternatives available, in addition to automations and newsletters that are recurring.
In Addition to these options, they also boast a Market with over 400 integrations which cater for even the most market of products and apps. Yet despite features and these numbers, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Reason for us to take a look at Constant Contact’s ins & outs and check if it is still relevant in the 21st century.
If You’re choosing an email Marketing tool for your business, you can do much worse compared to Constant Contact (which starts at $20 a month). Then the company provides a trial if you would like to try out a few of the features without committing. This review looks specifically at the Email plan, which supports up to 500 contacts. Were it not for a few technical hiccups that were unexplained, Constant Contact could have been an easy choice for our option.
How Can Constant Contact pile up against the Contest in its marketing database for companies with 2,500 connections? It carries a high price . Many email advertising tools also have a cap on how many messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond those triggered by sign-ups, such as birthdays and anniversaries. You can send an email series to a set such as a day-by-day guide to getting started with follow-ups or your ceremony to a occasion. This works by matching them up with autoresponders and segmenting your contacts. The image library now allows 2 GB of storage, with a file size of 5MB. Users may also access free and paid stock photos directly through Constant Contact. Finally, you can now interact with assistance via Twitter. Constant Contact Features
Constant Contact is easy to use and has lots Of aid options, beginning with the data icons located next to fields and choices explaining what they are Knowledge Base articles, and coaches available. Constant Contact has an Activity page which lists the status of different jobs, such as uploaded contacts, so that you understand what’s going on in the background.
Phone support is not 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, and the agents will call you to make sure to have all the information that you need.
Pricing and Features
Constant Contact offers a number of programs Depending on the size of your subscriber base. The plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can sign up for other add-on providers, such as EventSpot ($20 a month for one occasion; $25 for up to five events) for event registrations, and research ($10 per month) to run surveys (all of which are included at no extra charge on the Email Plus program ). The Basic account comes to keep images used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which can be added to your site on which you can display links to up to 100 emails. This is a if you would like your clients to have the ability to see your messages.
The free trial Provides you access to all You can only send up to 100 emails although these attributes for 60 days. The trial is a great way to get used to the platform to get a limited number of messages. When you’re certain about the stage, update to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which can be unusual in this area.
When you are ready to make a newsletter, you Can use the template to begin. The editing application lets you tweak colors, pictures, and text messages. There is also a media library where you are able to store your personal assets, such as company logos and other images. Constant Contact Features
As Soon as You’re Happy with your own newsletter, It is possible to send it immediately or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t find a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner doesto send messages based on the local time at the receiver’s location, as GetResponse can.
The company recently announced a new Attribute named Action Blocks, which allow marketers to add polls or RSVP cubes to standard emails. This permits recipients to respond to messages with a single click without having to leave the email inbox and visit a web page.
You are able to track, once you’ve sent a newsletter using the accounts tab its success. The dash displays the basics, such as unsubscribe requests, and opens, clickthroughs, bounces. A useful bar chart shows open rates and a graph compares performance over multiple campaigns. Users can also select up to five mails to compare high speed results side by side. The report has a convenient Refresh button so that you may observe real-time results. It’s not like MailChimp in which you have to manually load the webpages. When we opened mails and clicked on the links, they were enrolled nearly instantly.
The Resource Center offers links to Information about typical clickthrough rates by industry. You can even look at relative metrics to find out if your level of engagement with your clients is improving or declining over the past three months. The cellular app is handy if you need to observe the effort performance from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually add an Address, we received an error message but it did not state what had gone wrong. We were motivated to hit on the Previous button to return and resolve the issue but we couldn’t because the page had died out of our browser (Firefox) cache. After a couple of attempts, the whole webpage crashed. This was an odd experience, to say the least. Constant Contact has ensured us has greatly improved because our initial test and that this is unlikely to happen again.
The file upload import, and CRM Migration options, on the other hand, were simple to use and stable. We believe most people would wind up using one of these choices. We tracked the upload progress under”Contacts: Task” and was informed while the import was finish. Much like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It’s too bad most services do not comply with the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are likely to be other or transactional similar addresses so that the user can decide whether to remove or store them.
Segments are based on which list you When saving the contacts but it’s also really easy to go back, Select and adjust the list. In the Contact Manager, we just clicked on the addresses we wanted to add to a different listing. A new feature enables users to select a list for contacts to be added to whenever they click on a link in an email, the company said. This attribute is available in all packages. It can be paired with an autoresponder so that, when a link is clicked by a contact, there is a email delivered to them. Constant Contact lets you assign tags to contacts, which is helpful if you want to monitor things like how they signed up, if they’re loyalty associates, or whatever else you might want to track. Constant Contact Features
Our only quibble with the Contact Manager is That it is a pain. After we pasted our list and cut, we simply dropped in addresses. We didn’t have other fields, such as address or name. To add this, we needed to load each record and update the subjects. This was not that straightforward because the pages were slow to load in our testing. Since we could see the entire list in Contact Manager, then it might have been nice to be able to just click on the missing area, input, and just keep going straight down the page. So, lesson learned: Be certain to have each of the applicable fields before uploading the names populated.
Constant Contact also lets you create forms That clients can use to register for newsletters and emails. These forms may be hosted on your site or on Constant Contact’s servers. You can segment the consumers based on if they used the form or procedures, which can be helpful. The company also recently announced a new sign-up form editor that’s intended to permit users to produce inline forms which can be embedded onto a website in addition to pop-up forms that could be customized to show after a set amount of time or when a visitor tries to leave the web site, the business said.
Constant Contact requires you to confirm that You have consent from your list–no bought lists allowed! You also cannot use group addresses such as [email protected] or [email protected] addresses or distribution lists as there is no way to verify you’ve got permission from each individual receiving messages sent to this address. You might also make autoresponders, listed under the button, to send when a user is added to some list. We used the templates to construct a special newsletter .
Constant Contact generally feels like a Platform but its error messages were disconcerting. This the tool is solid, and for many small businesses new to email marketing, Constant Contact is a fantastic way to begin. We want it provided flexibility in the scheduling of campaigns and creation of autoresponders. Constant Contact Features
If you don’t want these features, But then Constant Contact is an excellent option. If you want a little bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Various sorts of advertising automation works doesn’t want to refer to itself as a advertising and marketing automation suite that is conventional. Instead, Constant Contact likes to tell prospects that it is a cross between email advertising and marketing automation or exactly what it requires”email automation”
That is because, unlike other tools, such as Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact does not does not offer branching logic. Instead, it focuses to begin automation campaigns. By way of instance, you can start an automation workflow when someone achieves a milestone, such as a birthday or anniversary as a customer or joins a listing. But you can’t change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link within the body of the email.
These attributes, which make marketing Automation platforms more smart and, well, automatic, than email tools, create life more easy for marketers and personalized for customers. In addition, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no research marketing addition, and the restricted workflows it is possible to create do not offer drag-and-drop builders, that are pretty much standard these days. If you need automation for first and second interactions with customers, then Constant Contact is a reliable automation system. However, if you want adaptive workflows and sequencing that adjust to your customers’ specific activities, then Constant Contact isn’t strong enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their site, they’re a tool for companies. And, as it’s well worth assessing them. As stated previously, they definitely have enough of the basics covered to satisfy small companies, and if it were as straightforward as that then we’d recommend them highly. Constant Contact Features
These days, the Matter, is that there are plenty of email Tools that offer even greater than Constant Contact, and for a lot less money. This includes not only attributes, but also user expertise. In fact, for the amount you pay with Constant Contact, you might find yourself using much stronger tools like ActiveCampaign and GetResponse.
They do pick points up For their decent deliverability rates, integrations (especially social websites integrations), also for enabling different access levels for separate users. With recent improvements to reporting and marketing automation, it does look as though they’re making an effort to improve the product. But their lack of features which makes it difficult to recommend over others at their price point. Constant Contact Features