Introduction Constant Contact For Dummies
Constant Contact have been in the email marketing video game since 1995. Throughout this time they’ve managed to turn into one of the email tools in the world. Constant Contact For Dummies
What Makes them unique is that they’ve added several features over the decades that none of their competitions game, such as social campaigns, surveys, and an event management tool. These all contribute to the diverse list of email alternatives as well as automations and newsletters that are recurring.
On top of these options, they also boast a Market with over 400 programs and integrations which cater for even the most niche of products. Yet despite these flashy numbers and attributes, curiosity about Constant Contact seems to be on the decrease, at least according to Google Trends. Enough reason for us to have a closer look at Constant Contact’s ins & outs and check if it is still relevant in the 21st century.
If You’re choosing an email Marketing tool for the business, you can do much worse than Constant Contact (which begins at $20 a month). If you would like to test out some of the attributes without committing the company offers a 6-day free trial. This review looks especially. Were it not for a few unexplained technical hiccups, Constant Contact might have been an easy choice for our first option.
How Can Constant Contact stack up against the Competition in its own advertising database for companies with 2,500 contacts? It carries a 45-per-month price . Many advertising tools have a cap on how many messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered by sign-ups, such as birthdays and anniversaries. You can even send an email series to a set of contacts, such as a day-by-day guide to getting started with follow-ups or your ceremony to a event. This works by copying your contacts into different folders and matching them up with autoresponders. The picture library now allows 2 GB of storage. Users may also access stock photos that are paid and free through Constant Contact. You can now interact with support via Twitter. Constant Contact For Dummies
Constant Contact is Simple to Use and has plenty Of help options, starting with the data icons helpfully located alongside disciplines and choices explaining what they are, extensive Knowledge Base articles, and trainers accessible at a toll-free number. Constant Contact has an Activity page that lists the status of various jobs, such as contacts that are uploaded, so you understand what’s going on in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat is available, along with the brokers will even call you to make sure to have.
Pricing and Features
Constant Contact offers a number of programs Depending upon how big your subscriber base. The least expensive plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may register for additional add-on providers, for example EventSpot ($20 a month for a single occasion; $25 for up to five events) for event registrations, and research ($10 per month) to conduct polls (all of which are included at no additional charge on the Mail Plus program ). The fundamental account comes to keep images used in the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget that may be added to a site on which you can display links to around 100 emails. If you would like your clients to be able to see your messages that are older, this is a handy add-on.
The free trial gives you access to all These attributes for 60 days but you can send up to 100 mails. The trial is a superb way to get accustomed to the platform for a number of messages. Once you are certain about the stage, upgrade to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this space.
When you are ready to make a newsletter, you Can use the template to begin. The editing tool allows you tweak even colors, images, and text messages. There is also a networking library where you are able to save your personal assets, such as company logos and other graphics. Constant Contact For Dummies
Once you’re Happy with your own newsletter, It is possible to send it immediately or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring program to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages depending on the local time at the recipient’s location, as GetResponse can.
The Business recently announced a new Attribute called Action Blocks, which enable marketers to include polls or RSVP blocks to regular emails. This enables recipients to respond to messages with one click without needing to leave the email inbox and also go to some web page.
Once you’ve sent a newsletter, you can track using the accounts tab, its success. The dashboard displays the basics, such as unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open rates along with a chart compares performance over multiple campaigns. Users can also select up to five mails to compare high speed results side by side. The report has a handy Refresh button so you can see real-time outcomes. It’s not like MailChimp where you’ve got to manually load the pages. When we opened emails and clicked on the links, they had been enrolled almost immediately.
The Resource Center offers links to Info about typical clickthrough rates by business. You may even look at relative metrics to figure out if your level of involvement with your clients is improving or declining over the previous 3 months. The cellular app is useful if you want to see the campaign functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually add an Speech, we received an error message but it didn’t say what had gone wrong. We were motivated to hit on the Previous button to go back and fix the issue but we could not because the page had died from our browser (Firefox) cache. After a couple of attempts, the whole page crashed. This was an odd experience, to say the least. Constant Contact has assured us has greatly improved since our first test and this is not likely to happen again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were stable and easy to use. We think most people would end up using these choices. We tracked the upload improvement under”Contacts: Activity” and was notified while the import was complete. Like Campaigner, Constant Contact allows Mailinator and other disposable addresses. It’s too bad many services don’t comply with the example of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts which are inclined to be other or transactional such addresses so the user can decide whether to remove or store them.
Segments are based on that list you. Choose when saving the contacts but it’s also quite simple to go back and adjust the list. In the Contact Manager, we just clicked on the speeches we wanted to add to a different listing. A new feature allows users to select a list for contacts to whenever they click on a link within an email to be added, the company said. This attribute is available in all packages. It can be paired with an autoresponder so that, when a link clicks, a email is sent to them. Constant Contact allows you assign tags to contacts, which can be helpful if you want to monitor things like how they signed up, even if they are loyalty members, or whatever else you may want to monitor. Constant Contact For Dummies
Our only quibble with the Contact Manager is That it is a pain to edit the user records. When we pasted our list and cut, we just dropped in email addresses. We did not have other areas, such as name or address. To bring this, update the fields and we had to load each listing. This was simple because the pages were slow to load in our testing. Since we can see the whole list in Contact Manager, it might have been nice to be able to simply click on the missing field, enter, and just keep going straight down the page. Lesson learned: Be sure to have each the applicable fields before uploading the titles, populated.
Constant Contact also enables you to produce forms That customers can use to sign up for newsletters and emails. These forms can be hosted on your site or on Constant Contact’s servers. The consumers can be segmented by you based on if they used alternative methods or the form, which may be helpful. The business also recently announced a new sign-up form editor that’s designed to allow users to create inline forms that can be embedded onto a website as well as pop-up forms that can be customized to show after a fixed amount of time or when a visitor attempts to leave the web site, the company said.
Constant Contact requires you to verify that You have approval from your record –no purchased lists permitted! As there’s absolutely no way to confirm you’ve got consent from every individual receiving messages sent to this address you can not use group addresses like sales @ or advertising @ addresses or distribution lists. You might also make autoresponders, listed under the button, to send every time a user is added to a list. We used the templates to construct a particular publication to subscribers.
Constant Contact appears like a Stage but its error messages were disconcerting. This apart, the instrument is strong, and for companies Constant Contact is a fantastic way to begin. We want it provided a little more flexibility in the scheduling of autoresponders of production and campaigns particularly. Constant Contact For Dummies
If you do not need these features, But then Constant Contact is a superb option. If you want a bit more flexibility in your marketing plan, then check out email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Various kinds of advertising automation functions, the company does not like to refer to itself as a advertising and marketing automation suite. Instead, Constant Contact likes to tell prospects that it is a cross between email marketing and marketing automation or exactly what it requires”email automation”
That is because, unlike other tools, for example Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t does not offer branching logic. Instead, it focuses to begin automation campaigns. By way of example, you can start an automation workflow whenever someone joins a list or achieves a landmark, such as a birthday or anniversary as a customer. However, you can’t change automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
These features, which make marketing Automation platforms automatic, slightly more intelligent and, well, than advertising tools, make life more personalized and easier for marketers for clients. Additionally, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no research marketing inclusion, and also the restricted workflows you can create don’t offer drag-and-drop builders, which are pretty much standard these days. If you need automation for first and second interactions with customers Constant Contact is a trusted automation program. If you would like adaptive workflows and sequencing that adapt to your clients’ specific activities Constant Contact is not powerful enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their site, they’re a tool for small businesses. And, as it is well worth assessing them. They have a lot of the basics covered to meet businesses, as mentioned previously, and then we’d recommend them highly, if it were as straightforward as that. Constant Contact For Dummies
Nowadays, the Matter, is that there are plenty of email Tools that offer even more than Constant Contact, and for a whole lot less money. This includes not only features, but also user expertise. In fact, for the amount you pay with Constant Contact, you might end up using stronger tools such as ActiveCampaign and GetResponse.
They do pick up things Due to their adequate deliverability rates, integrations (particularly social websites integrations), and for enabling different access levels for different users. With recent improvements to coverage and marketing automation, it will look as though they’re making an attempt to enhance the item. But their lack of advanced features makes it hard to recommend over others at their price point. Constant Contact For Dummies