Background Constant Contact For Nonprofits
Constant Contact have been in the email marketing video game since 1995. Throughout that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 clients. Constant Contact For Nonprofits
What Makes them unique is that they’ve added many features over the years that not one like surveys an event management tool, and social campaigns. These all add to the diverse list of alternatives available, as well as automations and newsletters that are recurring.
On top of these options, they also boast a Marketplace with over 400 programs and integrations which cater to even the most niche of products. Yet despite attributes and these numbers, curiosity about Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to have a look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for your small business, you can do much worse than Constant Contact (which begins at $20 a month). If you want to test out a few of the attributes without committing the company provides a trial. This review looks especially. Were it not for a few unexplained hiccups, Constant Contact could have been an easy choice for our option.
How Can Constant Contact pile up against the Competition for businesses with 2,500 connections in its own marketing database? It carries a price tag that is $45-per-month that is high. Email marketing tools also have a cap on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond those triggered by sign-ups, including anniversaries and birthdays. You can send an email series to a set such as a guide to getting started with follow-ups or your service to an occasion. This works by matching them up with autoresponders and copying your contacts into different folders. The picture library allows 2 GB of storage. Users may access stock photographs that are paid and free directly through Constant Contact. You can interact with assistance via Twitter. Constant Contact For Nonprofits
Constant Contact is easy to use and has lots Starting with the information icons helpfully located alongside choices and disciplines describing what they are Knowledge Base articles, and trainers available. Constant Contact has an Activity page which lists the status of different jobs, such as contacts that are uploaded, so that you understand what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, and the brokers will even call you to make sure you have all of the information you want.
Pricing and Features
Constant Contact offers a number of plans Depending on how big your subscriber base. The plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can sign up for additional add-on services, for example EventSpot ($20 per month for one event; $25 for up to five occasions ) for event registrations, and research ($10 per month) to conduct polls (all of which are included at no extra charge on the Mail Plus plan). The fundamental account comes to store pictures used in the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which may be added to your site on which you may display links to around 100 emails. If you want your clients to be able to see your messages, this is a useful add-on.
The free trial gives you access to all You can only send up to 100 emails although these features for 60 days. The trial is a great way to get accustomed to the platform to get a number of messages. Once you’re sure about the platform, upgrade to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which is unusual in this space.
When you’re ready to create a newsletter, you Can use the template to get started. The editing application allows you tweak pictures text, and colors. There is also a networking library where you can store your personal assets, such as company logos and other graphics. Constant Contact For Nonprofits
Once you’re Happy with your newsletter, It is possible to send it immediately or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t find a recurring schedule to send messages on a daily, weekly, or yearly basis the manner Campaigner does, or to send messages based on the local time at the recipient’s place, as GetResponse can.
The Business also announced a new Feature called Action Blocks, which allow marketers to add polls or RSVP cubes to standard emails. This permits recipients to answer messages with a single click without needing to depart the email inbox and visit some web page.
You can monitor As Soon as You’ve sent a newsletter Its achievement using the accounts tab. The dashboard displays the fundamentals, such as unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open rates along with a graph compares performance over multiple campaigns. Users can also select up to five mails to compare high-level results side by side. The report has a convenient Refresh button so that you can observe real-time outcomes. It is not like MailChimp in which you’ve got to manually load the pages. When we opened emails and clicked on the links, they had been enrolled nearly instantly.
The Resource Center offers links to Information about typical clickthrough rates by industry. You can also look at comparative metrics to find out if your degree of involvement with your clients is improving or declining over the past three months. The mobile app is useful if you need to see the campaign functionality from your mobile device.
There are several ways Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form Speech, we received an error message but it didn’t say what had gone wrong. We were prompted to hit the Previous button to return and resolve the problem but we couldn’t because the page had expired from our browser (Firefox) cache. After a few tries, the whole webpage crashed. This was an unusual experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved since our first test and that this is unlikely to occur again.
The file upload import, and CRM Migration options, on the other hand, were secure and simple to use. We think most people would wind up using these options. We tracked the upload improvement under”Contacts: Activity” and was notified when the import was complete. Much like Campaigner, Constant Contact allows other addresses that are disposable and Mailinator. It is too bad most services do not comply with the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts that are inclined so the user can decide whether to eliminate or store them to be other or transactional such email addresses.
Segments are initially based on which list you If saving the contacts but it’s also quite simple to go back, choose and adjust the list. From the Contact Manager, we just clicked on the speeches we wanted to add to another list. A new feature allows users to select a listing for contacts to be added to whenever they click a specific link in an email, the company said. This attribute is available in most packages. Additionally, it may be paired with an autoresponder so that, when a link clicks, a email is delivered to them automatically. Constant Contact allows you assign tags to contacts, which can be helpful if you want to monitor things like the way they signed up, if they are loyalty associates, or anything else you might want to monitor. Constant Contact For Nonprofits
Our only quibble with the Contact Manager is That it’s a hassle to edit the user records. When we cut and glued our listing, we just dropped in addresses. We did not have other areas, such as name or address. Update the fields and we had to load each record to add this. This was not that straightforward because the pages were slow to load in our testing. Since we can see the entire list in Contact Manager, it might have been nice to be able to simply click on the lost area, input, and just keep going down the page. Lesson learned: Be certain to have all of the relevant fields populated from the list before uploading the names.
Constant Contact also lets you create forms That clients can use to sign up for newsletters and emails. These forms may be hosted on your own site or on Constant Contact’s servers. You can section the users based on whether they used alternative methods or the sign-up form, which can be helpful. The company also recently announced a new sign-up form editor that’s intended to permit users to create inline forms which may be embedded on a site in addition to pop-up forms that could be customized to show after a fixed amount of time or when a visitor tries to leave the web site, the business said.
Constant Contact requires you to verify that You already have approval from your whole list–no purchased lists permitted! As there’s absolutely no way to verify you’ve got consent from each person receiving messages sent to this 37, you also can’t use set addresses like sales @ or advertising @ addresses or distribution lists. You might create autoresponders, listed under the button, to ship when a user is added to a list. We used the templates to construct a special publication to new subscribers.
Constant Contact appears like a Stage but its error messages were disconcerting. This apart, the instrument is strong, and for businesses Constant Contact is a good way to begin. We want it provided flexibility in the scheduling of autoresponders of creation and campaigns particularly. Constant Contact For Nonprofits
If you don’t need these features, Then Constant Contact is an excellent choice. If you want a bit more flexibility in your marketing strategy, then check out email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Various sorts of advertising automation works, the company does not like to refer to itself as a advertising and marketing automation suite that is traditional. Rather, Constant Contact likes to tell prospects that it’s a cross between email advertising and advertising automation or what it requires”email automation.”
That’s because, unlike other tools, such as Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. It focuses on two factors to start automation campaigns. By way of instance, you can begin an automation workflow when someone accomplishes a landmark, like a birthday or anniversary for a customer or joins a listing. You can’t change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link inside the body of the email.
These attributes, which make advertising Automation platforms more smart and, well, automatic, than email tools, make life easier for entrepreneurs and personalized for clients. Additionally, Constant Contact doesn’t offer A/B testing (they do provide subject line A/B testing), no research advertising addition, and the restricted workflows it is possible to create don’t offer you drag-and-drop builders, which are pretty much standard nowadays. Should you require automation for second and first interactions with customers Constant Contact is a automation program. However, if you want advanced sequencing and adaptive workflows that adapt to your clients’ specific actions, then Constant Contact is not powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their site, they’re a tool for smaller companies. And, as it’s worth assessing them on those conditions. As mentioned previously, they have a lot of the fundamentals covered to meet companies, and we’d recommend them more highly if it had been as simple as that. Constant Contact For Nonprofits
These days, the issue, is that there are plenty of email Tools offering even more than Constant Contact, and also for a whole lot less cash. This includes user experience, but also not only features. In reality, for the amount you pay with Constant Contact, you might find yourself using tools like GetResponse and ActiveCampaign.
They do pick up points For their adequate deliverability prices, integrations (particularly social media integrations), also for allowing different access levels for separate users. With recent improvements to reporting and promotion automation, it will seem like they’re making an attempt. But their lack of innovative features makes it hard to recommend over others at their price point. Constant Contact For Nonprofits