Intro Constant Contact Gif
Constant Contact have been in the marketing game since 1995. During that time they have managed to turn into one of the most used email tools in the world, boasting over 650,000 customers. Constant Contact Gif
What Makes them special is that they’ve added features over the decades that none like surveys, an event management tool, and campaigns. These contribute to the collection of email alternatives available, in addition to automations and newsletters that are recurring.
On top of these options, they also boast a Marketplace with over 400 integrations that cater to even the most niche of merchandise and apps. Yet despite features and these flashy numbers, curiosity about Constant Contact appears to be on the decrease, at least according to Google Trends. Reason for us to have a better look at Constant Contact’s ins & outs and check whether it’s still relevant in the 21st century.
If You’re choosing an email Marketing tool for your business, you could do a lot worse compared to Constant Contact (which starts at $20 per month). Then the company provides a trial if you would like to test out some of the features without committing. This review looks especially at the Email plan, which supports up to 500 contacts. Were it not for some unexplained technical hiccups, Constant Contact could have been an easy choice for our option.
How does Constant Contact stack up against the Competition for companies with 2,500 connections? It carries a price tag that is $45-per-month that is high. Many email marketing tools also have a limit on how many messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Added email autoresponders beyond these triggered such as anniversaries and birthdays. You can even send an email series to a set of contacts, like a day-by-day guide to getting started with your service or follow-ups to a occasion. This works by matching them up with autoresponders and copying your contacts into different folders. The picture library currently allows 2 GB of storage. Users may access stock photographs through Constant Contact. You can interact with support via Twitter. Constant Contact Gif
Constant Contact is Simple to Use and has plenty Of aid options, starting with the information icons located alongside fields and options describing what they are Knowledge Base trainers accessible, and articles. Constant Contact has an Activity page which lists the status of various jobs, such as uploaded contacts, so you understand what’s happening in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat is available, and the agents will also call you to make sure to have all the info you want.
Pricing and Features
Constant Contact offers a number of plans Depending upon how big your subscriber base. The plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may sign up for additional add-on providers, such as EventSpot ($20 per month for a single event; $25 for up to five events) for event registrations, and research ($10 per month) to run surveys (all of which are included at no additional charge on the Mail Plus plan). The fundamental account comes to keep images used from the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget that may be added to a website on which you can display links to around 100 mails. If you would like your clients to have the ability to see your messages that are older, this is a handy add-on.
The free trial gives you access to all of You can send up to 100 mails although these features for 60 days. The trial is a great way to get used to the platform to get a limited number of messages. Once you are certain about the stage, upgrade to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this space.
When you’re ready to create a newsletter, you Can use the template to begin. The editing tool lets you tweak text messages, pictures, and even colours. There’s also a networking library where you are able to store your personal assets, such as company logos and other graphics. Constant Contact Gif
Once you’re Happy with your own newsletter, You can send it immediately or schedule it for after (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t find a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages depending on the local time at the receiver’s place, as GetResponse can.
The Business also recently announced a new Attribute named Action Blocks, which allow marketers to include polls or RSVP blocks to regular emails. This enables recipients to respond to messages with a single click without needing to leave the email inbox and also go to a web page.
You are able to monitor once you’ve sent a newsletter By using the Reports tab, its success. The dashboard displays the basics, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar graph shows open rates along with a graph compares performance over multiple campaigns. Users can also select up to five mails to compare high-level results side by side. The report has a handy Refresh button so you can see real-time outcomes. It’s not like MailChimp where you’ve got to manually load the pages. When we opened emails and clicked on the links, they had been registered almost instantly.
The Resource Center offers links to Information about average clickthrough rates by industry. You may also look at comparative metrics to figure out if your degree of engagement with your customers is improving or declining over the past three months. The mobile app is useful if you need to observe the effort functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually add an Address, we received an error message but it did not say what had gone wrong. We were prompted to hit the last button to return and fix the issue but we couldn’t because the page had died out of our browser (Firefox) cache. After a couple of tries, the entire page crashed. This was an unusual experience, to say the least. Constant Contact has ensured us has greatly improved since our first test and this is unlikely to occur again.
The document upload import, and CRM Migration alternatives, on the other hand, were stable and easy to use. We believe most people would end up using these choices. We tracked the upload progress under”Contacts: Task” and was informed when the import was finish. Much like Campaigner, Constant Contact allows other disposable speeches and Mailinator. It’s too bad many services do not follow the example of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are likely to be other or transactional similar addresses so that the user can choose whether to eliminate or keep them.
Segments are originally based on that list you. Choose if saving the contacts but additionally, it is quite simple to go back and adjust the list. From the Contact Managerwe just clicked on the speeches we wanted to incorporate to another listing. A new feature allows users to select a list for contacts to be added to whenever they click a link in an email, the company said. This feature is available in most packages. Furthermore, it may be paired with an autoresponder so that, when a link is clicked by a touch, there is a pertinent email sent to them automatically. Constant Contact allows you assign tags to contacts, which is helpful if you want to track things like how they signed up, if they’re loyalty members, or anything else you may want to monitor. Constant Contact Gif
Our only quibble with the Contact Manager is That it’s a pain to edit the user records. When we cut and glued our list, we just dropped in email addresses. We didn’t have other fields, such as address or name. We had to load each individual listing and update the fields to bring this. This wasn’t that simple because the pages were slow to load in our testing. Since we could see the whole list in Contact Manager, it might have been nice to be able to simply click on the missing area, enter, and just keep going straight down the page. So, lesson learned: Be certain to have all the applicable fields before uploading the names, populated.
Constant Contact also lets you produce forms That clients can use to sign up for emails and newsletters. These forms can be hosted either on your site or on Constant Contact’s servers. The users can be segmented by you based on if they used the sign-up form or alternative procedures, which can be useful. The company also recently announced a new sign-up form editor that’s intended to allow users to produce inline forms which can be embedded onto a site in addition to pop-up forms that could be customized to display after a set amount of time or when a visitor attempts to leave the website, the business stated.
Constant Contact requires you to verify that You have consent from your list! Since there is absolutely no way to confirm you have consent from each person getting messages sent to that 37, you can not use set addresses such as sales @ or advertising @ addresses or distribution lists. You might also create autoresponders, listed under the Generate button, to ship automatically when a user is added to a list. We used the templates to build a special publication .
Constant Contact appears like a Professional platform but its error messages were disconcerting. This the tool is strong, and for businesses new to email marketing, Constant Contact is a good way to get started. We wish it offered flexibility in the scheduling of autoresponders of creation and campaigns in particular. Constant Contact Gif
If you do not want these features, However Constant Contact is an excellent option. Should you want a little bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Kinds of advertising automation functions does not like to refer to itself as a advertising and marketing automation suite that is conventional. Rather, Constant Contact likes to inform prospects that it is a cross between email marketing and advertising automation or exactly what it calls”email automation.”
That’s because, unlike other tools, for example Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact does not does not provide branching logic. It focuses to start automation campaigns. For example, an automation workflow can be started by you when someone accomplishes a landmark, such as a birthday or anniversary as a customer or joins a list. However, you can not change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link within the body of the email.
These features, which make advertising Automation platforms automatic more intelligent and, well, than email advertising tools, create life more personalized and easier for entrepreneurs for clients. Additionally, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no search marketing addition, and the limited workflows you can create don’t offer you drag-and-drop builders, that are pretty much standard nowadays. Should you need automation for interactions with clients, then Constant Contact is a automation system. If you want adaptive workflows and advanced sequencing that adjust to your customers’ specific activities, then Constant Contact is not powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for companies. And, as it’s well worth evaluating them. They have a lot of the basics covered to satisfy small businesses as mentioned above, and then we’d recommend them highly if it had been as straightforward as that. Constant Contact Gif
These days, the issue, is that there are Lots of other email Tools offering even more than Constant Contact, and for a lot less money. This includes user expertise, but also not only attributes. In reality, for the amount you pay with Constant Contact, you might find yourself using stronger tools like ActiveCampaign and GetResponse.
Things are picked up by them Due to their decent deliverability prices, integrations (especially social websites integrations), and for enabling different access levels for different users. And with recent improvements to promotion automation and reporting, it does look like they’re making an attempt. But their lack of features makes it difficult to recommend over others at their price point. Constant Contact Gif