Background Constant Contact Groups
Constant Contact have been in the marketing video game since 1995. During this time they have managed to become one of the most used email tools in the world, boasting over 650,000 clients. Constant Contact Groups
What Makes them special is that they have added many features over the decades that none of their competitions game, such as social campaigns, surveys, and an event management tool. These all contribute to the collection of email alternatives as well as automations and recurring newsletters.
In Addition to these options, they also boast a Marketplace with over 400 programs and integrations that cater for even the most niche of merchandise. Yet despite these numbers and attributes, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Reason for us to take a better look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If you are choosing an email Marketing tool for the small business, you could do a lot worse compared to Constant Contact (which starts at $20 a month). If you want to test out a few of the attributes without committing a trial is offered by the company. This review looks at the plan, which supports up to 500 contacts. Were it not for some hiccups that were unexplained, Constant Contact could have been an easy choice for our option.
How Can Constant Contact pile up against the Competition in its advertising database for companies with 2,500 contacts? It carries a price tag that is high. Email advertising tools also have a limit on but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond these triggered including birthdays and anniversaries. You might send an email series to a set such as a day-by-day guide to getting started with follow-ups or your ceremony to a occasion. This works by matching them up using autoresponders and copying your contacts. The image library now allows 2 GB of storage, with a file size of 5MB. Users may access stock photos that are free and paid directly through Constant Contact. You can interact with assistance via Twitter. Constant Contact Groups
Constant Contact is easy to use and has plenty Of help options, starting with the data icons helpfully located next to disciplines and options explaining what they are, extensive Knowledge Base trainers accessible at a toll-free amount, and articles. Constant Contact has a Task page which lists the status of different jobs, such as uploaded contacts, so you know what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat can be obtained, along with the brokers will also call you to make sure to have.
Pricing and Features
Constant Contact offers a number of plans Based upon how big your subscriber base. The least expensive plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You can sign up for additional add-on providers, such as EventSpot ($20 a month for one occasion; $25 for up to five occasions ) for event registrations, and research ($10 per month) to run polls (all of which are included at no additional charge on the Email Plus plan). The fundamental account comes to store images used from the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which can be added to a website on which you may display links to up to 100 emails. This is a if you want your customers to have the ability to see your messages.
The free trial gives you access to all You can send up to 100 emails although these features for 60 days. The trial is a great way to get accustomed to the platform for a number of messages. Once you are sure about the platform, upgrade to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which is unusual in this area.
When you are ready to make a newsletter, you Can use the template to begin. The editing application allows you tweak pictures, text, and colors. There is also a media library where you are able to save your own resources, such as company logos and other images. Constant Contact Groups
Once you’re Happy with your newsletter, You can send it immediately or schedule it for later (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t find a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages depending on the local time in the recipient’s place, as GetResponse can.
The Business also recently announced a new Feature called Action Blocks, which allow marketers to add polls or RSVP blocks to regular emails. This enables recipients to respond to messages with one click without having to leave the email inbox and also visit a web page.
As Soon as You’ve sent a newsletter, you can track By using the Reports tab its success. The dashboard displays the fundamentals, such as unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open rates and a chart compares performance over multiple campaigns. Users may also pick up to five mails to compare high speed results side by side. The report has a convenient Refresh button so that you can observe real-time outcomes. It is not like MailChimp in which you’ve got to manually load the webpages. When we opened mails and clicked on the links, they were enrolled almost instantly.
The Resource Center offers links to Info about typical clickthrough rates by industry. You may even look at comparative metrics to find out if your level of engagement with your clients is improving or declining over the past three months. The cellular app is handy if you want to observe the campaign performance from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Speech, we repeatedly received an error message but it did not state what had gone wrong. We were prompted to hit the last button to go back and resolve the problem but we couldn’t because the page had expired out of our browser (Firefox) cache. After a few attempts, the whole page crashed. This is an odd experience, to say the least. Constant Contact has assured us has greatly improved since our initial test and this is not likely to happen again.
The file upload, Gmail import, and CRM Migration alternatives, on the other hand, were simple to use and stable. We think most people would end up using these options. We monitored the upload progress under”Contacts: Task” and was informed while the import was complete. Much like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It’s too bad most services don’t comply with the case of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts that are inclined to be other or transactional similar addresses so that the user can choose whether to remove or store them.
Segments are initially based on that list you. Select when saving the contacts but additionally, it is quite simple to go back and change the list. In the Contact Managerwe just clicked on the addresses we wanted to incorporate to a different listing. A new feature enables users to choose a list for contacts to if they click on a specific link in an email to be added, the company said. This feature is available in all packages. It can be paired with an autoresponder so that, when a link clicks, there is a email delivered to them automatically. Constant Contact allows you assign tags to contacts, which can be helpful if you need to monitor things such as how they signed up, if they are loyalty members, or whatever else you might want to track. Constant Contact Groups
Our only quibble with the Contact Manager is That it’s a hassle to edit the user records. After we cut and glued our listing, we dropped in addresses. We did not have other areas, such as name or address. We needed to load each record and update the subjects to bring this. This was simple because the pages were slow to load in our testing. Since we can see the whole list in Contact Manager, then it would have been nice to be able to just click on the missing area, input, and just keep going straight down the page. So, lesson learned: Be sure to have each the applicable fields populated from the list before uploading the names.
Constant Contact also enables you to produce forms That customers can use to register for newsletters and emails. These forms can be hosted on your site or on Constant Contact’s servers. The consumers can be segmented by you based on whether they used the sign-up form or procedures, which may be helpful. The company also recently announced a new sign-up form editor that’s intended to permit users to produce inline forms that may be embedded onto a website in addition to pop-up forms which can be customized to display after a set amount of time or when a visitor attempts to leave the web site, the business stated.
Constant Contact requires you to confirm that You have consent from your list! Since there is no way to verify you have consent from each individual receiving messages sent to that address you can’t use set addresses like sales @ or advertising @ addresses or distribution lists. You might create autoresponders, listed under the Generate button, to send every time a user is added to some list. We used the templates to build a special publication that was Welcome .
Constant Contact generally feels like a Professional platform but its arbitrary error messages were disconcerting. This apart, the instrument is strong, and for small businesses new to email marketing, Constant Contact is a fantastic way to get started. We wish it provided a bit more flexibility in the scheduling of autoresponders of campaigns and creation particularly. Constant Contact Groups
If you don’t need these Additional features, But then Constant Contact is an excellent option. Should you want a little bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Kinds of marketing automation works does not like to refer to itself as a marketing automation suite that is traditional. Rather, Constant Contact likes to inform prospects that it is a cross between email marketing and marketing automation or exactly what it requires”email automation”
That is because, unlike other tools, for example Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t offer branching logic. It focuses on two factors to begin automation campaigns. For example, an automation workflow can be started by you when someone joins a list or achieves a landmark, such as a birthday or anniversary as a customer. But you can not alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link inside the body of the email.
These features, which make marketing Automation platforms automatic, slightly more smart and, well, than email advertising tools, create life more personalized and easier for entrepreneurs for clients. Additionally, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no search advertising addition, and the restricted workflows it is possible to create don’t offer drag-and-drop builders, which are pretty much standard these days. Should you need basic automation for interactions with customers, then Constant Contact is a reliable automation system. If you would like adaptive workflows and sequencing that adapt to your clients’ specific actions, then Constant Contact isn’t powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they’re a tool for smaller businesses. And, as such, it is well worth evaluating them. They have a lot of the basics covered to satisfy companies, as mentioned above, and if it had been as straightforward as that we’d recommend them highly. Constant Contact Groups
These days, the Matter, is that there are plenty of other email Tools that offer even more than Constant Contact, and also for a lot less cash. This includes not just features, but also user experience. In fact, for the volume you pay with Constant Contact, you could end up using tools such as GetResponse and ActiveCampaign.
They do pick up points For their decent deliverability prices, integrations (especially social media integrations), and for allowing different access levels for separate users. With recent improvements to reporting and marketing automation, it will seem like they’re making an attempt to enhance the item. But their lack of features, such as marketing automation, which makes it hard to recommend over others at their price . Constant Contact Groups