Intro Constant Contact Guide
Constant Contact happen to be in the marketing video game since 1995. Throughout this time they have managed to turn into one of the most used email tools in the world. Constant Contact Guide
What Makes them unique is that they’ve added several features over the decades that not one of their competitions game, like campaigns, surveys, and an event management tool. These all contribute to the diverse list of email options as well as automations and newsletters that are recurring.
On top of these choices, they also boast a Market with over 400 integrations which cater to even the most niche of products and programs. Yet despite features and these flashy numbers, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for your business, you could do much worse compared to Constant Contact (which starts at $20 per month). If you would like to test a few of the features out without committing the business offers a trial. This review looks specifically at the plan, which supports up to 500 contacts. Were it not for a few technical hiccups that were unexplained, Constant Contact might have been an easy choice for our option.
How does Constant Contact pile up against the Contest for companies with 2,500 contacts in its advertising database? It carries a price that is $45-per-month that is high. Many marketing tools have a cap on but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond these triggered including birthdays and anniversaries. You might send an email series to a set of contacts, like a day-by-day guide to getting started with your ceremony or follow-ups to a occasion. This works by segmenting your contacts and matching them up using autoresponders. The picture library allows 2 GB of storage, with a maximum file size of 5MB. Users can also access stock photos that are free and paid straight through Constant Contact. Last, you can now interact with support via Twitter. Constant Contact Guide
Constant Contact is Simple to Use and has plenty Starting with the information icons located next to choices and fields describing what they are, extensive Knowledge Base trainers available at a toll-free amount, and articles. Constant Contact has a Task page which lists the status of various jobs, such as contacts that are uploaded, so you understand what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the agents will call you to ensure to have.
Pricing and Features
Constant Contact offers a number of plans Based upon how big your subscriber base. The cheapest plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can register for additional add-on services, such as EventSpot ($20 per month for a single occasion; $25 for up to five events) for event registrations, and Survey ($10 per month) to conduct polls (all of which are included at no additional charge on the Mail Plus plan). The Basic account comes to keep images used from the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which may be added to a site on which you can display links to around 100 mails. If you want your clients to have the ability to see your messages, this is a useful add-on.
The free trial gives you access to all of You can send up to 100 emails although these features for 60 days. The trial is a great way to get used to the platform for a number of messages. When you are sure about the stage, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which is uncommon in this space.
When you’re ready to create a newsletter, you May use the template to get started. The editing tool allows you tweak pictures text messages, and colors. There is also a networking library where you are able to store your own resources, such as company logos and other graphics. Constant Contact Guide
Once you’re satisfied with your newsletter, It is possible to send it immediately or schedule it for later (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner doesto send messages based on the local time at the recipient’s place, as GetResponse can.
The company also recently announced a new Feature named Action Blocks, which enable marketers to add polls or RSVP blocks to standard emails. This permits recipients to respond to messages with a single click without having to leave the email inbox and visit some web page.
You can monitor once you’ve sent a newsletter By using the Reports tab its success. The dash displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar graph shows open prices along with a graph compares performance over multiple campaigns. Users may also pick up to five mails to compare high speed results side by side. The report has a handy Refresh button so you can see real-time results. It is not like MailChimp in which you’ve got to manually load the pages. When we opened emails and clicked on the links, they had been registered almost instantly.
The Resource Center offers links to Information about typical clickthrough rates by business. You may also look at comparative metrics to figure out if your degree of engagement with your customers is improving or declining over the previous three months. The mobile app is useful if you want to see the effort functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually add an Address, we repeatedly received an error message but it did not say what had gone wrong. We were motivated to hit the Previous button to go back and fix the problem but we could not because the page had expired from our browser (Firefox) cache. After a couple of tries, the entire page crashed. This was an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved since our first test and this is not likely to happen again.
The file upload import, and CRM Migration alternatives, on the other hand, were stable and easy to use. We think most people would end up using one of these choices. We tracked the upload improvement under”Contacts: Task” and was notified while the import was complete. Like Campaigner, Constant Contact allows Mailinator and other speeches that are disposable. It is too bad most services do not comply with the example of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are likely to be other or transactional such addresses so the user can choose whether to eliminate or store them.
Segments are initially based on that list you. If saving the contacts but it’s also really easy to go back, Select and change the list. From the Contact Manager, we just clicked on the addresses we wanted to add to another list. A new feature allows users to select a list for contacts to if they click on a specific link in an email to be added, the company said. This feature is available in all packages. It may be paired with an autoresponder so that, when a contact clicks a link, a pertinent email is delivered to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you want to track things such as how they signed up, if they are loyalty associates, or anything else you may want to track. Constant Contact Guide
Our only quibble with the Contact Manager is That it’s a hassle to edit the user records. When we glued our list and cut, we just dropped in email addresses. We did not have other fields, such as name or address. To bring this, update the fields and we had to load each listing. Because the pages were slow to load in our testing, this was not that straightforward. Since we can see the whole list in Contact Manager, it would have been nice to be able to simply click on the missing field, input, and just keep going down the page. Lesson learned: Be certain to have all of the relevant fields before uploading the names, populated from the listing.
Constant Contact also lets you create forms That clients can use to register for emails and newsletters. These forms may be hosted on your own site or on Constant Contact’s servers. The users can be segmented by you based on whether they used the form or other procedures, which can be useful. The business also recently announced a new sign-up form editor that is designed to permit users to create inline forms that may be embedded on a website as well as pop-up forms which could be customized to display after a fixed amount of time or when a visitor attempts to leave the website, the business stated.
Constant Contact demands you to verify that You already have consent from your whole list–no bought lists permitted! You cannot use group addresses such as [email protected] or [email protected] addresses or distribution lists since there’s absolutely no way to confirm you’ve got permission from every person getting messages sent to that address. You can make autoresponders, recorded under the Generate button, to send automatically when a user is added to some list. We used the templates to construct a Welcome newsletter .
Constant Contact appears like a Professional platform but its random error messages were disconcerting. This apart, the instrument is solid, and for small companies Constant Contact is a fantastic way to get started. We want it provided flexibility in the scheduling of autoresponders. Constant Contact Guide
If you do not want these extra features, But then Constant Contact is a superb choice. Should you want a little bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Various kinds of marketing automation functions doesn’t want to refer to itself as a advertising and marketing automation package. Instead, Constant Contact likes to tell prospects that it’s a cross between email marketing and advertising automation or what it calls”email automation”
That is because, unlike other tools, for example Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t does not offer branching logic. Instead, it focuses to begin automation campaigns. By way of example, an automation workflow can be started by you when someone accomplishes a landmark, like a birthday or anniversary as a customer or joins a list. You can not change automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic, slightly more smart and, well, than email tools, make life personalized and easier for marketers for customers. Additionally, Constant Contact does not provide A/B testing (they do provide subject line A/B testing), no search marketing addition, and the limited workflows it is possible to create do not offer you drag-and-drop builders, which are pretty much standard these days. Should you need basic automation for interactions with clients Constant Contact is a reliable automation program. If you want innovative sequencing and adaptive workflows that adjust to your customers’ specific actions, then Constant Contact isn’t powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they’re a tool for businesses. And, as such, it’s well worth assessing them on those conditions. As mentioned above, they have enough of the fundamentals covered to meet businesses, and then we’d recommend them more highly if it had been as simple as that. Constant Contact Guide
The issue, nowadays, is that there are plenty of email Tools that offer even greater than Constant Contact, and also for a whole lot less cash. This includes user experience, but also not only features. In reality, for the amount you pay with Constant Contact, you could find yourself using tools such as GetResponse and ActiveCampaign.
Points are picked up by them Due to their decent deliverability rates, integrations (especially social media integrations), and for allowing different access levels for separate users. With recent enhancements to promotion automation and reporting, it does look as though they’re making an attempt to improve the product. But their lack of advanced features, such as marketing automation, makes it difficult to recommend over others at their price . Constant Contact Guide