Intro Constant Contact Header
Constant Contact happen to be in the marketing video game since 1995. Throughout this time they’ve managed to turn into one of the email tools in the world, boasting over 650,000 clients. Constant Contact Header
What Makes them special is that they have added many features over the decades that none such as surveys an event management tool, and social campaigns. These all add to the list of email alternatives as well as automations and recurring newsletters.
On top of these choices, they also boast a Marketplace with over 400 integrations that cater to even the most market of merchandise and programs. Yet despite these flashy numbers and attributes, curiosity about Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to have a better look at Constant Contact’s ins & outs and check whether it is still relevant in the 21st century.
If you are choosing an email Marketing tool for the small business, you could do a lot worse compared to Constant Contact (which starts at $20 a month). If you would like to test out a few of the features without committing, then the business offers a trial. This review looks especially. Were it not for some unexplained technical hiccups, Constant Contact might have been an easy choice for our choice.
How Can Constant Contact stack up against the Contest in its own marketing database for businesses with 2,500 contacts? It carries a high $45-per-month price . Email advertising programs also have a limit on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered such as birthdays and anniversaries. You can send an email series to a set of contacts, such as a day-by-day guide to getting started with your ceremony or follow-ups to a event. This works by matching them up using autoresponders and copying your contacts into different folders. The picture library now allows 2 GB of storage. Users may also access stock photographs that are free and paid straight through Constant Contact. Finally, you can interact with assistance via Twitter. Constant Contact Header
Constant Contact is easy to use and has lots Of aid options, beginning with the data icons located next to choices and disciplines explaining what they are, extensive Knowledge Base articles, and trainers accessible. Constant Contact has an Activity page which lists the status of different tasks, such as uploaded contacts, so that you know what’s happening in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat can be obtained, and the agents will even call you to make sure to have all of the info that you want.
Pricing and Features
Constant Contact offers a number of programs Depending on the size of your subscriber base. The plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may register for other add-on providers, for example EventSpot ($20 per month for a single occasion; $25 for up to five occasions ) for event registrations, and research ($10 per month) to run surveys (all of which can be included at no additional charge on the Email Plus program ). The Basic account comes to keep images used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which can be added to a website on which you can display links to around 100 emails. If you would like your customers to be able to see your messages, this is a useful add-on.
The free trial Provides you access to all of These attributes for 60 days but you can only send up to 100 emails. The trial is a great way to get used to the platform for a number of messages. When you’re certain about the platform, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this area.
When you are ready to create a newsletter, you May use the template to get started. The editing application lets you tweak images, text messages, and even colors. There is also a networking library where you are able to save your own resources, such as company logos and other images. Constant Contact Header
Once you’re Happy with your newsletter, You can send it right away or schedule it for after (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so on). We could not find a recurring program to send messages on a daily, weekly, or yearly basis the manner Campaigner does, or to send messages depending on the local time at the recipient’s place, as GetResponse can.
The Business also recently announced a new Feature called Action Blocks, which enable marketers to include polls or RSVP blocks to regular emails. This permits recipients to respond to messages with one click without having to leave the email inbox and also visit some web page.
You are able to monitor once you’ve sent a newsletter using the Reports tab, its success. The dashboard displays the fundamentals, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open prices and a chart compares performance over multiple campaigns. Users may also select up to five mails to compare high-level results side by side. The report has a convenient Refresh button so you can observe real-time results. It is not like MailChimp where you’ve got to manually load the pages. When we opened mails and clicked on the links, they were registered almost instantly.
The Resource Center offers links to Information about typical clickthrough rates by industry. You can also look at relative metrics to find out if your degree of engagement with your customers is improving or declining over the previous 3 months. The cellular app is handy if you want to see the campaign functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form to manually add an Speech, we repeatedly received an error message but it did not state what had gone wrong. We were motivated to hit on the last button to return and resolve the issue but we couldn’t because the page had expired out of our browser (Firefox) cache. After a couple of attempts, the entire page crashed. This was an odd experience, to say the least. Constant Contact has assured us has greatly improved since our first test and this is unlikely to happen again.
The file upload import, and CRM Migration options, on the other hand, were simple to use and stable. We believe most people would wind up using these choices. We monitored the upload improvement under”Contacts: Activity” and was notified when the import was finish. Like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It is too bad many services don’t comply with the case of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts which are likely to be transactional or other similar email addresses so that the user can decide whether to remove or store them.
Segments are initially based on which list you When saving the contacts but additionally, it is quite simple to go back, choose and change the list. In the Contact Manager, we just clicked on the addresses we wanted to add to another listing. A new feature enables users to choose a list for contacts to be added to whenever they click on a particular link within an email, the company said. This feature is available in all packages. Additionally, it may be paired with an autoresponder so that, when a touch clicks a link, a email is delivered to them. Constant Contact lets you assign tags to contacts, which is helpful if you need to track things like how they signed up, even if they’re loyalty associates, or anything else you may want to track. Constant Contact Header
Our only quibble with the Contact Manager is That it is a pain to edit the user records. When we glued our listing and cut, we simply dropped in addresses. We didn’t have other areas, such as address or name. To bring this, update the subjects and we had to load each person record. This was simple because the pages were slow to load in our testing. Since we could see the entire list in Contact Manager, it might have been nice to be able to simply click on the lost area, input, and just keep going down the page. Lesson learned: Be certain to have all of the relevant fields before uploading the titles, populated.
Constant Contact also enables you to create forms That customers can use to register for emails and newsletters. These forms can be hosted on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used other procedures or the form, which can be helpful. The business also recently announced a new sign-up form editor that is designed to allow users to produce inline forms which can be embedded onto a site as well as pop-up forms which could be customized to show after a set amount of time or when a visitor tries to leave the website, the company stated.
Constant Contact requires you to verify that You already have consent from your record –no purchased lists allowed! You also cannot use set addresses such as [email protected] or [email protected] addresses or distribution lists since there’s absolutely no way to verify you have consent from each person getting messages sent to that address. You can create autoresponders, recorded under the button, to send every time a user is added to some list. We used the templates to construct a publication to new subscribers.
Constant Contact appears like a Stage but its arbitrary error messages were disconcerting. This aside, the tool is strong, and for many small businesses Constant Contact is a fantastic way to get started. We wish it provided flexibility in the scheduling of autoresponders. Constant Contact Header
If you do not need these Additional features, However Constant Contact is a superb option. If you want just a bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Sorts of advertising automation works does not like to refer to itself as a traditional advertising and marketing automation suite. Rather, Constant Contact likes to inform prospects that it’s a cross between email marketing and advertising automation or what it requires”email automation”
That is because, unlike other tools, for example Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t does not provide branching logic. It focuses on only two triggers to begin automation campaigns. By way of instance, an automation workflow can be started by you whenever someone accomplishes a landmark, like a birthday or anniversary for a customer or joins a list. You can’t alter automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
These features, which make marketing Automation platforms automatic, slightly more smart and, well, than email advertising tools, make life more easy for marketers and more personalized for clients. In addition, Constant Contact does not provide A/B testing (they do offer subject line A/B testing), no search marketing inclusion, and the limited workflows you can create do not offer you drag-and-drop builders, which can be pretty much standard these days. If you need automation for interactions with customers Constant Contact is a automation program. If you want innovative sequencing and flexible workflows that adapt to your customers’ specific actions Constant Contact is not powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their website, they’re a tool for companies. And, as such, it’s well worth evaluating them. As mentioned above, they definitely have enough of the basics covered to satisfy small companies, and we’d recommend them highly if it were as simple as that. Constant Contact Header
The Matter, these days, is that there are Lots of email Tools that offer even greater than Constant Contact, and for a whole lot less cash. This includes not just features, but also user experience. In fact, for the volume you pay with Constant Contact, you might end up using more powerful tools like GetResponse and ActiveCampaign.
They do pick points up Due to their adequate deliverability rates, integrations (especially social media integrations), also for enabling different access levels for separate users. And with recent improvements to reporting and promotion automation, it does seem as though they’re making an attempt. However, their lack of advanced features makes it difficult to recommend over others at their price . Constant Contact Header