Background Constant Contact Home Page
Constant Contact have been in the marketing game since 1995. During this time they have managed to turn into one of the most used email tools in the world, boasting over 650,000 clients. Constant Contact Home Page
What Makes them unique is that they have added features over the decades that none like surveys an event management tool, and social campaigns. These all contribute to the list of alternatives as well as automations and newsletters.
In Addition to these choices, they also boast a Marketplace with over 400 integrations which cater to even the most niche of merchandise and apps. Yet despite attributes and these flashy numbers, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check whether it’s still relevant in the 21st century.
If you are choosing an email Marketing tool for the small business, you could do much worse than Constant Contact (which begins at $20 a month). If you would like to test some of the features out without committing, then the company offers a trial. This review looks specifically at the program, which supports up to 500 contacts. Were it not for some unexplained technical hiccups, Constant Contact might have been an easy choice for our choice.
How does Constant Contact pile up against the Contest for companies with 2,500 connections in its marketing database? It carries a 45-per-month price tag. Many email marketing tools have a cap on but Constant Contact does not.
Since our last look, Constant Contact has Email autoresponders beyond those triggered including anniversaries and birthdays. You can even send an email series to a set like a guide to getting started with follow-ups or your ceremony to a event. This works by segmenting your contacts into different folders and matching them up using autoresponders. The image library allows 2 GB of storage. Users may also access stock photos that are paid and free straight through Constant Contact. You can now interact with assistance via Twitter. Constant Contact Home Page
Constant Contact is Simple to Use and has plenty Starting with the information icons located alongside choices and disciplines describing what they are Knowledge Base coaches available, and articles. Constant Contact has a Task page that lists the status of various tasks, such as uploaded contacts, so that you know what’s happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 p.m. on weekends. Chat is available, along with the agents will call you to ensure you have.
Pricing and Features
Constant Contact offers a number of plans Based on the size of your subscriber base. The least expensive plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may sign up for additional add-on providers, for example EventSpot ($20 a month for a single occasion; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run polls (all of which can be included at no additional charge on the Mail Plus plan). The Basic account comes to keep pictures used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget that can be added to a site on which you can display links to around 100 mails. This is a useful add-on if you want your clients to have the ability to see your messages that are older.
The free trial gives you access to all These attributes for 60 days but you can only send up to 100 emails. The trial is a superb way to get used to the platform to get a number of messages. Once you’re sure about the platform, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this area.
When you’re ready to create a newsletter, you Can use the template to get started. The editing tool allows you tweak text, images, and colours. There is also a media library where you can save your own assets, such as company logos and other images. Constant Contact Home Page
Once you’re Happy with your own newsletter, You can send it right away or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring schedule to send messages on a daily, weekly, or yearly basis the manner Campaigner doesto send messages depending on the local time in the recipient’s location, as GetResponse can.
The company also announced a new Feature called Action Blocks, which allow marketers to include polls or RSVP cubes to standard emails. This enables recipients to answer messages with one click without having to depart the email inbox and visit some web page.
You can track, As Soon as You’ve sent a newsletter using the accounts tab Its achievement. The dashboard displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar chart shows open rates along with a chart compares performance across multiple campaigns. Users can also pick up to five mails to compare high speed results side by side. The report has a convenient Refresh button so you may observe real-time results. It’s not like MailChimp where you have to manually load the pages. When we opened mails and clicked on the links, they had been registered nearly instantly.
The Resource Center offers links to Information about average clickthrough rates by business. You may also look at comparative metrics to find out if your level of involvement with your customers is improving or declining over the past 3 months. The cellular app is handy if you want to see the campaign functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually put in an Speech, we received an error message but it did not say what had gone wrong. We were motivated to hit the last button to return and resolve the issue but we could not because the page had died from our browser (Firefox) cache. After a few attempts, the entire webpage crashed. This was an unusual experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved because our first test and that this is not likely to happen again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were secure and easy to use. We believe most people would end up using these choices. We tracked the upload progress under”Contacts: Activity” and was notified when the import was finish. Much like Campaigner, Constant Contact allows other disposable addresses and Mailinator. It’s too bad most services don’t follow the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are likely to be other or transactional similar addresses so that the user can decide whether to eliminate or keep them.
Segments are originally based on which list you If saving the contacts but additionally, it is quite simple to go back, choose and change the list. From the Contact Manager, we just clicked on the speeches we wanted to add to a different listing. A new feature enables users to choose a list for contacts to whenever they click on a link in an email to be added, the company said. This feature is available in most packages. It can be paired with an autoresponder so that, when a link is clicked by a touch, a relevant email is delivered to them automatically. Constant Contact allows you assign tags to contacts, which can be helpful if you need to monitor things such as how they signed up, if they’re loyalty members, or whatever else you may want to track. Constant Contact Home Page
Our only quibble with the Contact Manager is That it’s a hassle. After we cut and glued our listing, we simply dropped in addresses. We didn’t have other areas, such as name or address. We had to load each record and update the fields, to add this. Because the pages were slow to load in our testing, this was not that simple. Since we can see the whole list in Contact Manager, then it might have been nice to be able to just click on the lost area, input, and just keep going straight down the page. So, lesson learned: Be certain to have all of the relevant fields populated before uploading the names.
Constant Contact also lets you create forms That clients can use to register for newsletters and emails. These forms may be hosted on your site or on Constant Contact’s servers. The consumers can be segmented by you based on whether they used the sign-up form or alternative procedures, which can be useful. The company also recently announced a new sign-up form editor that is intended to allow users to create inline forms which can be embedded on a website as well as pop-up forms that can be customized to display after a fixed amount of time or when a visitor tries to leave the web site, the company said.
Constant Contact requires you to verify that You have consent from your entire record –no purchased lists allowed! As there’s no way to confirm you’ve got permission from every individual receiving messages sent to that 37, you also can not use set addresses such as sales @ or advertising @ addresses or distribution lists. You can create autoresponders, listed under the button, to ship every time a user is added to a list. We used the templates to build a special newsletter .
Constant Contact generally feels like a Professional platform but its error messages were disconcerting. This the instrument is solid, and for businesses new to email marketing, Constant Contact is a good way to get started. We wish it provided flexibility in the scheduling of campaigns and creation of autoresponders in particular. Constant Contact Home Page
If you do not need these Additional features, But then Constant Contact is a superb option. If you want just a bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Different sorts of advertising automation works, the firm doesn’t like to refer to itself as a conventional advertising and marketing automation package. Instead, Constant Contact likes to tell prospects that it is a cross between email advertising and advertising automation or what it requires”email automation”
That’s because, unlike other tools, such as Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t does not offer branching logic. Instead, it focuses to begin automation campaigns. By way of instance, you can start an automation workflow whenever someone joins a list or accomplishes a landmark, like a birthday or anniversary as a customer. You can not alter automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link within the body of this email.
Automation platforms automatic more smart and, well, compared to email tools, create life personalized and easier for entrepreneurs for customers. In addition, Constant Contact doesn’t offer A/B testing (they do offer subject line A/B testing), no research advertising addition, and the limited workflows it is possible to create don’t offer drag-and-drop builders, which are pretty much standard nowadays. Should you require basic automation for second and first interactions with clients, then Constant Contact is a trusted automation program. However, if you would like sequencing and flexible workflows that adjust to your clients’ specific actions, then Constant Contact isn’t powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their website, they’re a tool for businesses. And, as such, it’s worth evaluating them on those conditions. They have a lot of the basics covered to satisfy companies as stated above, and we’d recommend them highly, if it had been as simple as that. Constant Contact Home Page
The Matter, these days, is that there are plenty of other email Tools that offer even more than Constant Contact, and also for a whole lot less money. This includes user experience, but also not just attributes. In reality, for the volume you pay with Constant Contact, you could find yourself using far more powerful tools such as GetResponse and ActiveCampaign.
They do pick points up Due to their decent deliverability rates, integrations (especially social media integrations), and for allowing different access levels for separate users. With recent improvements to reporting and promotion automation, it will seem as though they’re making an effort. But their lack of features makes it hard to recommend over others at their price . Constant Contact Home Page