Intro Constant Contact Icon
Constant Contact have been from the email marketing video game since 1995. During that time they have managed to turn into one of the most used email tools in the world. Constant Contact Icon
What Makes them special is that they’ve added features over the years that none of their competitions game, such as campaigns, surveys, and an event management tool. All these contribute to the diverse collection of alternatives in addition to automations and newsletters that are recurring.
On top of these options, they also boast a Marketplace with over 400 integrations which cater to even the most niche of merchandise and programs. Yet despite these flashy numbers and features, curiosity about Constant Contact appears to be on the decrease, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check whether it is still relevant in the 21st century.
If you are choosing an email Marketing tool for the small business, you could do much worse compared to Constant Contact (which starts at $20 a month). If you would like to test out a few of the features without committing the company provides a free trial. This review looks specifically. Were it not for some unexplained technical hiccups, Constant Contact might have been an easy pick for our choice.
How does Constant Contact pile up against the Contest for businesses with 2,500 connections? It carries a price that is $45-per-month that is top. Email marketing tools have a cap on how many messages you can send in a month but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered by sign-ups, including birthdays and anniversaries. You might also send an email series to a set of contacts, like a day-by-day guide to getting started with follow-ups or your ceremony to a event. This works by matching them up using autoresponders and segmenting your contacts. The image library now allows 2 GB of storage, with a file size of 5MB. Users can access paid and free stock photographs straight through Constant Contact. Last, you can now interact with support via Twitter. Constant Contact Icon
Constant Contact is Simple to Use and has lots Starting with the information icons located next to choices and fields explaining what they are, extensive Knowledge Base coaches available at a toll-free amount, and articles. Constant Contact has an Activity page which lists the status of different jobs, such as contacts that are uploaded, so that you understand what is happening in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 p.m. on weekends. Chat is available, along with the agents will even call you to make sure to have all the information that you need.
Pricing and Features
Constant Contact offers a number of programs Depending on the size of your subscriber base. The least expensive plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may register for other add-on providers, for example EventSpot ($20 a month for a single occasion; $25 for up to five events) for event registrations, and Survey ($10 per month) to run surveys (all of which can be included at no additional charge on the Mail Plus plan). The fundamental account comes to store pictures used from the email campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which may be added to your site on which you can display links to up to 100 mails. If you would like your customers to be able to see your messages that are older, this is a handy add-on.
The free trial gives you access to all of You can only send up to 100 mails although these features for 60 days. The trial is a great way to get used to the platform for a number of messages. Once you are certain about the stage, upgrade to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which can be uncommon in this area.
When you’re ready to create a newsletter, you May use the template to begin. The editing application lets you tweak colors, images, and text. There is also a media library where you are able to save your personal assets, such as company logos and other images. Constant Contact Icon
As Soon as You’re Happy with your newsletter, You can send it immediately or schedule it for later (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring schedule to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages based on the local time at the recipient’s location, as GetResponse can.
The Business also announced a new Feature named Action Blocks, which allow marketers to include polls or RSVP cubes to standard emails. This permits recipients to respond to messages with a single click without needing to leave the email inbox and go to some web page.
You are able to monitor As Soon as You’ve sent a newsletter By using the Reports tab, its success. The dash displays the basics, such as unsubscribe requests, and opens, clickthroughs, bounces. A useful bar chart shows open rates and a chart compares performance across multiple campaigns. Users may also pick up to five mails to compare high-level results side by side. The report has a convenient Refresh button so that you can see real-time outcomes. It is not like MailChimp in which you have to manually load the pages. When we opened emails and clicked on the links, they were registered nearly instantly.
The Resource Center offers links to Info about average clickthrough rates by business. You can even look at comparative metrics to find out if your level of engagement with your clients is improving or declining over the previous three months. The cellular app is useful if you want to observe the effort functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually add an Address, we repeatedly received an error message but it didn’t say what had gone wrong. We were motivated to hit the last button to return and fix the issue but we could not because the page had died from our browser (Firefox) cache. After a few attempts, the entire page crashed. This is an unusual experience, to say the least. Constant Contact has assured us has greatly improved because our first test and that this is not likely to happen again.
The document upload, Gmail import, and CRM Migration options, on the other hand, were easy to use and stable. We think most people would end up using one of these options. We tracked the upload improvement under”Contacts: Task” and was notified when the import was finish. Like Campaigner, Constant Contact allows Mailinator and other disposable addresses. It is too bad most services do not follow the example of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are likely to be transactional or other such addresses so that the user can decide whether to eliminate or keep them.
Segments are originally based on which list you Select if saving the contacts but additionally, it is quite simple to go back and change the list. In the Contact Manager, we clicked on the speeches we wanted to add to another list. A new feature enables users to choose a listing for contacts to if they click on on a link within an email to be added, the business said. This feature is available in all packages. Additionally, it can be paired with an autoresponder so that, when a link is clicked by a touch, a email is delivered to them. Constant Contact lets you assign tags to contacts, which is helpful if you want to monitor things like how they signed up, even if they’re loyalty associates, or anything else you might want to monitor. Constant Contact Icon
Our only quibble with the Contact Manager is That it is a pain. After we pasted our list and cut, we simply dropped in addresses. We did not have other areas, such as name or address. Update the fields and we needed to load each person record to bring this. This was simple because the pages were slow to load in our testing. Since we can see the entire list in Contact Manager, then it might have been nice to be able to simply click on the lost area, input, and just keep going down the page. So, lesson learned: Be certain to have each of the relevant fields before uploading the titles populated from the list.
Constant Contact also lets you create forms That clients can use to sign up for emails and newsletters. These forms may be hosted on your site or on Constant Contact’s servers. You can segment the users based on whether they used the form or other methods, which may be useful. The company also recently announced a brand new signup form editor that is designed to allow users to create inline forms which can be embedded on a website as well as pop-up forms which could be customized to display after a set amount of time or when a visitor attempts to leave the web site, the business stated.
Constant Contact requires you to confirm that You have approval from your entire list–no purchased lists allowed! You also can’t use group addresses like [email protected] or [email protected] addresses or distribution lists as there is absolutely no way to confirm you’ve got consent from each person receiving messages. You can make autoresponders, listed under the button, to ship automatically when a user is added to a list. We used the templates to build a newsletter to subscribers.
Constant Contact generally feels like a Professional platform but its random error messages were disconcerting. This the instrument is solid, and for companies new to email marketing, Constant Contact is a fantastic way to get started. We wish it offered a bit more flexibility in the scheduling of creation and campaigns of autoresponders. Constant Contact Icon
If you don’t want these Additional features, However Constant Contact is an excellent option. If you need just a little bit more flexibility in your marketing plan, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Sorts of advertising automation functions, the company does not want to refer to itself as a advertising and marketing automation suite that is traditional. Rather, Constant Contact likes to tell prospects that it’s a cross between email advertising and advertising automation or what it requires”email automation”
That’s because, unlike other tools, such as Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact does not does not offer branching logic. It focuses on two triggers to begin automation campaigns. By way of example, an automation workflow can be started by you whenever someone accomplishes a landmark, such as a birthday or anniversary for a customer or joins a listing. You can not alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic more intelligent and, well, compared to email tools, make life more easy for marketers and personalized for clients. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no research advertising addition, and the restricted workflows it is possible to create do not offer you drag-and-drop builders, which can be pretty much standard these days. Should you need automation for first and second interactions with customers, then Constant Contact is a automation program. If you would like flexible workflows and sequencing that adapt to your clients’ specific actions Constant Contact is not strong enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their website, they are a tool for smaller companies. And, as such, it is well worth assessing them. As mentioned previously, they have a lot of the basics covered to satisfy small companies, and if it had been as straightforward as that we’d recommend them more highly. Constant Contact Icon
Nowadays, the issue, is that there are Lots of other email Tools that offer even greater than Constant Contact, and for a whole lot less cash. This includes user expertise, but also not just features. In reality, for the amount you pay with Constant Contact, you could end up using much stronger tools like GetResponse and ActiveCampaign.
Points are picked up by them For their decent deliverability prices, integrations (especially social websites integrations), and for enabling different access levels for different users. With recent improvements to coverage and marketing automation, it does look as though they’re making an effort to enhance the product. But their lack of advanced features makes it difficult to recommend over others at their price . Constant Contact Icon