Intro Constant Contact Inc Investor Relations
Constant Contact have been in the email marketing video game since 1995. During this time they have managed to become one of the email tools in the world. Constant Contact Inc Investor Relations
What Makes them unique is that they have added features over the decades that not one like an event management tool, surveys, and campaigns. All these add to the list of alternatives available, in addition to automations and newsletters.
On top of these options, they also boast a Market with over 400 programs and integrations which cater to even the most market of merchandise. Yet despite features and these numbers, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Reason for us to have a closer look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If You’re choosing an email Marketing tool for the small business, you can do much worse compared to Constant Contact (which begins at $20 per month). If you would like to test out some of the attributes without committing the business provides a free trial. This review looks specifically. Were it not for some unexplained technical hiccups, Constant Contact might have been an easy pick for our choice.
How does Constant Contact stack up against the Contest for businesses with 2,500 contacts? It carries a top price tag. Many marketing tools have a limit on but Constant Contact does not.
Since our last look, Constant Contact has Added email autoresponders beyond these triggered such as anniversaries and birthdays. You might send an email series to a specific set of contacts, like a day-by-day guide to getting started with your service or follow-ups to an occasion. This works by copying your contacts and matching them up using autoresponders. The picture library currently allows 2 GB of storage, with a file size of 5MB. Users can also access paid and free stock photographs through Constant Contact. Finally, you can interact with assistance via Twitter. Constant Contact Inc Investor Relations
Constant Contact is Simple to Use and has lots Of help options, beginning with the data icons located alongside fields and options explaining what they are Knowledge Base trainers available at a toll-free amount, and articles. Constant Contact has a Task page that lists the status of different tasks, such as uploaded contacts, so you know what’s going on in the background.
Phone support is not 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 pm on weekends. Chat can be obtained, and the agents will also call you to make sure you have all of the information you need.
Pricing and Features
Constant Contact offers a number of programs Depending on how big your subscriber base. The plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can register for additional add-on providers, such as EventSpot ($20 per month for one event; $25 for up to five occasions ) for event registrations, and research ($10 per month) to conduct polls (all of which can be included at no extra charge on the Mail Plus plan). The fundamental account comes to keep images used in the email campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget that may be added to a site on which you may display links to around 100 mails. If you would like your customers to be able to see your older messages, this is a useful add-on.
The free trial gives you access to all These attributes for 60 days but you can send up to 100 emails. The trial is a great way to get accustomed to the platform to get a limited number of messages. When you are certain about the stage, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is unusual in this area.
When you’re ready to create a newsletter, you Can use the template to get started. The editing application allows you tweak pictures text messages, and even colours. There’s also a media library where you are able to save your own assets, such as company logos and other graphics. Constant Contact Inc Investor Relations
Once you’re Happy with your own newsletter, It is possible to send it immediately or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring program to send messages on a daily, weekly, or yearly basis the way Campaigner doesto send messages depending on the local time at the recipient’s location, as GetResponse can.
The Business also recently announced a new Feature named Action Blocks, which allow marketers to include polls or RSVP blocks to standard emails. This enables recipients to respond to messages with one click without needing to depart the email inbox and also visit some web page.
As Soon as You’ve sent a newsletter, then you can monitor By using the accounts tab its success. The dash displays the fundamentals, including opens, clickthroughs, bounces, and unsubscribe requests. A handy bar graph shows open rates along with a chart compares performance over multiple campaigns. Users can also select up to five emails to compare high speed results side by side. The report has a convenient Refresh button so that you can see real-time outcomes. It is not like MailChimp where you’ve got to manually load the webpages. When we opened emails and clicked on the links, they were enrolled nearly immediately.
The Resource Center offers links to Info about average clickthrough rates by industry. You can even look at comparative metrics to figure out if your level of engagement with your clients is improving or declining over the previous 3 months. The mobile app is handy if you want to see the campaign functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually add an Address, we repeatedly received an error message but it did not say what had gone wrong. We were motivated to hit on the Previous button to return and resolve the issue but we couldn’t because the page had died from our browser (Firefox) cache. After a couple of attempts, the entire webpage crashed. This was an unusual experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved because our first test and this is not likely to happen again.
The file upload import, and CRM Migration alternatives, on the other hand, were easy to use and stable. We believe most people would wind up using these choices. We tracked the upload progress under”Contacts: Task” and was informed while the import was finish. Much like Campaigner, Constant Contact allows disposable speeches and Mailinator. It’s too bad many services do not follow the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts that are likely to be other or transactional such email addresses so that the user can choose whether to remove or keep them.
Segments are based on which list you Choose when saving the contacts but additionally, it is quite simple to go back and adjust the list. From the Contact Manager, we just clicked on the speeches we wanted to incorporate to another list. A new feature enables users to choose a listing for contacts to whenever they click on a specific link in an email to be added, the business said. This attribute is available in all packages. Additionally, it can be paired with an autoresponder so that, when a link is clicked by a touch, a email is delivered to them. Constant Contact allows you assign tags to contacts, which is helpful if you want to monitor things such as the way they signed up, if they are loyalty associates, or anything else you might want to track. Constant Contact Inc Investor Relations
Our only quibble with the Contact Manager is That it is a hassle to edit the consumer records. When we glued our list and cut, we dropped in email addresses. We did not have other fields, such as address or name. To bring this, we needed to load each individual listing and update the subjects. This was not that simple because the pages were slow to load in our testing. Since we could see the whole list in Contact Manager, then it might have been nice to be able to simply click on the missing field, enter, and just keep going straight down the page. Lesson learned: Be certain to have all of the applicable fields before uploading the titles populated in the listing.
Constant Contact also lets you create forms That customers can use to register for newsletters and emails. These forms may be hosted on your site or on Constant Contact’s servers. The consumers can be segmented by you based on whether they used alternative procedures or the form, which may be useful. The business also recently announced a brand new signup form editor that’s designed to permit users to produce inline forms that can be embedded on a website in addition to pop-up forms which could be customized to display after a fixed amount of time or when a visitor tries to leave the website, the business said.
Constant Contact demands you to verify that You already have approval from your entire list! Since there is no way to confirm you’ve got permission from every person getting messages you also can’t use set addresses such as sales @ or marketing @ addresses or distribution lists. You can create autoresponders, listed under the Generate button, to send automatically when a user is added to a list. We used the templates to construct a newsletter that was Welcome .
Constant Contact generally feels like a Stage but its error messages were disconcerting. This the tool is strong, and for many small companies Constant Contact is a good way to begin. We want it offered flexibility in the scheduling of creation and campaigns of autoresponders. Constant Contact Inc Investor Relations
If you do not want these features, However Constant Contact is an excellent option. Should you want a little bit more flexibility in your marketing strategy, then have a look at email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Sorts of marketing automation functions does not like to refer to itself as a marketing automation package. Instead, Constant Contact likes to tell prospects that it’s a cross between email marketing and marketing automation or what it requires”email automation.”
That is because, unlike other tools, for example Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. Instead, it focuses to start automation campaigns. By way of example, you can begin an automation workflow when someone joins a list or achieves a milestone, like a birthday or anniversary as a customer. However, you can’t alter automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
These features, which make marketing Automation platforms more smart and, well, automatic, compared to advertising tools, make life more easy for marketers and personalized for clients. Additionally, Constant Contact doesn’t offer A/B testing (they do offer subject line A/B testing), no research marketing addition, and the restricted workflows you can create don’t offer you drag-and-drop builders, that can be pretty much standard these days. If you need basic automation for first and second interactions with customers, then Constant Contact is a reliable automation program. If you would like sequencing and flexible workflows that adjust to your clients’ specific actions, then Constant Contact is not powerful enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for companies. And, as such, it’s well worth assessing them on those conditions. They have a lot of the fundamentals covered to satisfy businesses as mentioned previously, and we’d recommend them highly, if it were as simple as that. Constant Contact Inc Investor Relations
These days, the Matter, is that there are Lots of email Tools offering even more than Constant Contact, and also for a lot less money. This includes user experience, but also not only features. In reality, for the volume you pay with Constant Contact, you could end up using tools like GetResponse and ActiveCampaign.
Things are picked up by them For their decent deliverability prices, integrations (particularly social media integrations), and for enabling different access levels for different users. And with recent improvements to promotion automation and coverage, it does seem like they’re making an attempt. However, their lack of features which makes it difficult to recommend over others at their price point. Constant Contact Inc Investor Relations