Background Constant Contact Index
Constant Contact happen to be in the email marketing game since 1995. During this time they have managed to become one of the email tools in the world, boasting over 650,000 clients. Constant Contact Index
What Makes them unique is that they’ve added several features over the years that not one such as surveys, an event management tool, and social campaigns. These all contribute to the collection of options readily available, as well as automations and newsletters.
In Addition to these options, they also boast a Market with over 400 programs and integrations which cater to even the most niche of merchandise. Yet despite features and these flashy numbers, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for the business, you could do a lot worse than Constant Contact (which starts at $20 per month). Then the business provides a 6-day free trial if you would like to test out some of the features without committing. This review looks at the Email program, which supports up to 500 contacts. Were it not for a few unexplained hiccups, Constant Contact might have been an easy choice for our option.
How does Constant Contact stack up against the Contest for businesses with 2,500 contacts in its advertising database? It carries a 45-per-month price . Many marketing tools have a cap on the number of messages you can send in a month but Constant Contact does not.
Since our last look, Constant Contact has Added email autoresponders beyond these triggered by sign-ups, such as anniversaries and birthdays. You can also send an email series to a set such as a guide to getting started with follow-ups or your service to an occasion. This works by segmenting your contacts into various folders and matching them up with autoresponders. The picture library now allows 2 GB of storage. Users can access paid and free stock photos straight through Constant Contact. You can interact with support via Twitter. Constant Contact Index
Constant Contact is easy to use and has plenty Starting with the information icons located alongside disciplines and choices explaining what they are Knowledge Base trainers available at a toll-free number, and articles. Constant Contact has an Activity page that lists the status of various tasks, such as uploaded contacts, so that you understand what’s happening in the background.
Phone support is not 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat is available, along with the brokers will even call you to ensure you have.
Pricing and Features
Constant Contact offers a number of plans Depending on how big your subscriber base. The cheapest plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A plan prices $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can register for other add-on services, such as EventSpot ($20 a month for a single event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to conduct polls (all of which can be included at no extra charge on the Mail Plus plan). The fundamental account comes to store pictures used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which may be added to a site on which you can display links to up to 100 mails. If you want your clients to have the ability to see your older messages, this is a.
The free trial gives you access to all You can just send up to 100 mails although these attributes for 60 days. The trial is a great way to get accustomed to the platform to get a number of messages. Once you are certain about the platform, update to the paid version and start blasting away. There’s also a 30-day money-back guarantee, which is uncommon in this space.
When you’re ready to make a newsletter, you Can use the template to begin. The editing application allows you tweak images text, and even colours. There is also a networking library where you are able to save your own assets, such as company logos and other images. Constant Contact Index
Once you’re Happy with your own newsletter, You can send it right away or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so on). We couldn’t locate a recurring schedule to send messages on a daily, weekly, or yearly basis the manner Campaigner doesto send messages based on the local time at the recipient’s location, as GetResponse can.
The company also recently announced a new Feature named Action Blocks, which enable marketers to add polls or RSVP blocks to regular emails. This permits recipients to answer messages with one click without needing to depart the email inbox and also visit a web page.
Once you’ve sent a newsletter, you are able to monitor using the Reports tab its success. The dashboard displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar graph shows open rates and a graph compares performance across multiple campaigns. Users may also pick up to five emails to compare high speed results side by side. The report has a handy Refresh button so that you can observe real-time results. It is not like MailChimp where you’ve got to manually load the webpages. When we opened mails and clicked on the links, they had been enrolled almost instantly.
The Resource Center offers links to Information about typical clickthrough rates by industry. You may even look at comparative metrics to find out if your degree of involvement with your customers is improving or declining over the past 3 months. The mobile app is handy if you want to see the effort functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Speech, we repeatedly received an error message but it did not say what had gone wrong. We were prompted to hit on the last button to return and fix the problem but we could not because the page had expired from our browser (Firefox) cache. After a few tries, the entire webpage crashed. This is an odd experience, to say the least. Constant Contact has ensured us has greatly improved since our initial test and this is not likely to occur again.
The file upload, Gmail import, and CRM Migration alternatives, on the other hand, were easy to use and secure. We think most people would wind up using these choices. We tracked the upload progress under”Contacts: Task” and was informed while the import was complete. Like Campaigner, Constant Contact allows other addresses and Mailinator. It is too bad many services do not comply with the example of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact instead flags contacts that are inclined to be other or transactional such addresses so the user can choose whether to remove or keep them.
Segments are based on that list you. Choose when saving the contacts but it’s also really easy to go back and change the list. In the Contact Managerwe just clicked on the addresses we wanted to incorporate to another list. A new feature enables users to choose a list for contacts to be added to whenever they click a link within an email, the business said. This attribute is available in most packages. Additionally, it can be paired with an autoresponder so that, when a link is clicked by a touch, there is a relevant email sent to them. Constant Contact allows you assign tags to contacts, which is helpful if you need to track things such as how they signed up, even if they’re loyalty members, or whatever else you may want to track. Constant Contact Index
Our only quibble with the Contact Manager is That it is a pain to edit the user records. When we cut and pasted our listing, we dropped in addresses. We didn’t have other fields, such as name or address. Update the subjects and we had to load each listing to bring this. Because the pages were slow to load in our testing, this was not that straightforward. Since we can see the entire list in Contact Manager, then it might have been nice to be able to just click on the missing area, input, and just keep going down the page. So, lesson learned: Be sure to have all the relevant fields before uploading the titles populated from the listing.
Constant Contact also enables you to produce forms That clients can use to sign up for emails and newsletters. These forms can be hosted either on your site or on Constant Contact’s servers. The consumers can be segmented by you based on if they used the form or methods, which may be useful. The business also recently announced a brand new signup form editor that’s designed to allow users to create inline forms that can be embedded on a website as well as pop-up forms that could be customized to show after a set amount of time or when a visitor attempts to leave the website, the company stated.
Constant Contact requires you to verify that You already have approval from your list! You also can’t use group addresses such as [email protected] or [email protected] addresses or distribution lists since there is no way to confirm you have permission from every person receiving messages sent to this address. You can even create autoresponders, recorded under the button, to ship when a user is added to some list. We used the templates to construct a particular publication that was Welcome .
Constant Contact appears like a Professional platform but its arbitrary error messages were disconcerting. This the tool is strong, and for many small businesses new to email marketing, Constant Contact is a good way to get started. We want it provided a bit more flexibility in the scheduling of campaigns and production of autoresponders. Constant Contact Index
If you do not want these extra features, Then Constant Contact is a superb choice. Should you want just a bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Kinds of advertising automation functions does not want to refer to itself as a conventional marketing automation package. Rather, Constant Contact likes to inform prospects that it is a cross between email advertising and advertising automation or exactly what it requires”email automation.”
That is because, unlike other tools, for example Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. It focuses to begin automation campaigns. For instance, an automation workflow can be started by you whenever someone joins a list or accomplishes a landmark, such as a birthday or anniversary for a customer. You can’t alter automationsbased on whether someone opened an email, forwarded an email, or clicked on a link inside the body of this email.
Automation platforms automatic more smart and, well, compared to email tools, create life easier for marketers and more personalized for customers. In addition, Constant Contact doesn’t offer A/B testing (they do offer subject line A/B testing), no research advertising addition, and also the restricted workflows it is possible to create don’t offer drag-and-drop builders, that are pretty much standard these days. Should you need basic automation for first and second interactions with clients, then Constant Contact is a trusted automation system. If you want sequencing and adaptive workflows that adapt to your customers’ specific actions, then Constant Contact is not powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their website, they’re a tool for businesses. And, as it is worth evaluating them on these terms. They definitely have a lot of the fundamentals covered to meet most small businesses as mentioned above, and if it were as simple as that then we’d recommend them more highly. Constant Contact Index
These days, the issue, is that there are Lots of other email Tools offering even more than Constant Contact, and for a whole lot less cash. This includes not just features, but also user expertise. In fact, for the amount you pay with Constant Contact, you could end up using more powerful tools like GetResponse and ActiveCampaign.
They do pick up points For their decent deliverability rates, integrations (particularly social websites integrations), and for allowing different access levels for separate users. With recent enhancements to promotion automation and coverage, it will seem like they’re making an attempt to enhance the item. But their lack of features, such as marketing automation, makes it difficult to recommend over others at their price point. Constant Contact Index