Intro Constant Contact Knowledge Base
Constant Contact happen to be in the marketing video game since 1995. Throughout that time they have managed to become one of the email tools in the world, boasting over 650,000 clients. Constant Contact Knowledge Base
What Makes them special is that they have added many features over the decades that none of their competitors sport, such as surveys an event management tool, and social campaigns. All these add to the diverse collection of email options in addition to automations and recurring newsletters.
On top of these choices, they also boast a Market with over 400 apps and integrations which cater for even the most niche of products. Yet despite attributes and these flashy numbers, curiosity about Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to have a closer look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If you are choosing an email Marketing tool for the business, you can do much worse compared to Constant Contact (which starts at $20 a month). If you would like to try out a few of the attributes without committing, then a 6-day free trial is offered by the business. This review looks specifically at the Email program, which supports up to 500 contacts. Were it not for a few unexplained hiccups, Constant Contact might have been an easy pick for our initial option.
How does Constant Contact pile up against the Contest for businesses with 2,500 connections in its marketing database? It carries a price tag that is high. Many advertising tools have a cap on how many messages you can send in a month but Constant Contact does not.
Since our last look, Constant Contact has Added email autoresponders beyond those triggered including birthdays and anniversaries. You can send an email series to a set such as a day-by-day guide to getting started with your ceremony or follow-ups to a occasion. This works by copying your contacts and matching them up using autoresponders. The picture library allows 2 GB of storage, with a file size of 5MB. Users can also access paid and free stock photos directly through Constant Contact. You can now interact with support via Twitter. Constant Contact Knowledge Base
Constant Contact is Simple to Use and has lots Starting with the data icons helpfully located alongside options and disciplines explaining what they are, extensive Knowledge Base trainers accessible, and articles. Constant Contact has an Activity page which lists the status of various tasks, such as uploaded contacts, so that you know what’s going on in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 pm on weekends. Chat is available, along with the agents will also call you to ensure to have all of the information that you need.
Pricing and Features
Constant Contact offers a number of programs Based upon how big your subscriber base. The plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You can register for additional add-on providers, such as EventSpot ($20 per month for a single event; $25 for up to five events) for event registrations, and research ($10 per month) to run surveys (all of which can be included at no extra charge on the Mail Plus plan). The Basic account comes to store pictures used from the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which can be added to your site on which you may display links to up to 100 emails. If you would like your customers to have the ability to see your messages that are older, this is a.
The free trial Provides you access to all of You can send up to 100 mails although these attributes for 60 days. The trial is a great way to get used to the platform to get a limited number of messages. Once you are certain about the stage, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this space.
When you’re ready to create a newsletter, you May use the template to get started. The editing tool allows you tweak images, text messages, and even colors. There’s also a media library where you can store your own assets, such as company logos and other images. Constant Contact Knowledge Base
As Soon as You’re satisfied with your newsletter, You can send it immediately or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages depending on the local time at the receiver’s location, as GetResponse can.
The Business also recently announced a new Attribute named Action Blocks, which allow marketers to include polls or RSVP cubes to standard emails. This enables recipients to respond to messages with a single click without needing to depart the email inbox and also visit a web page.
You are able to track, once you’ve sent a newsletter using the accounts tab, Its achievement. The dashboard displays the fundamentals, including opens, clickthroughs, bounces, and unsubscribe requests. A useful bar chart shows open prices and a chart compares performance over multiple campaigns. Users may also pick up to five emails to compare high speed results side by side. The report has a handy Refresh button so that you can observe real-time outcomes. It’s not like MailChimp where you have to manually load the pages. When we opened emails and clicked on the links, they were enrolled nearly immediately.
The Resource Center offers links to Info about typical clickthrough rates by business. You may even look at relative metrics to figure out if your degree of involvement with your customers is improving or declining over the past 3 months. The mobile app is useful if you need to observe the effort functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form Address, we repeatedly received an error message but it didn’t state what had gone wrong. We were motivated to hit on the Previous button to go back and fix the issue but we couldn’t because the page had died from our browser (Firefox) cache. After a couple of tries, the entire webpage crashed. This is an unusual experience, to say the least. Constant Contact has ensured us its infrastructure has greatly improved because our initial test and that this is not likely to happen again.
The document upload, Gmail import, and CRM Migration options, on the other hand, were easy to use and stable. We believe most people would wind up using these options. We monitored the upload progress under”Contacts: Task” and was informed when the import was complete. Like Campaigner, Constant Contact allows Mailinator and other addresses that are disposable. It is too bad many services do not comply with the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts that are likely to be other or transactional similar addresses so that the user can choose whether to remove or store them.
Segments are based on which list you Select when saving the contacts but it’s also really easy to go back and adjust the list. In the Contact Manager, we clicked on the speeches we wanted to incorporate to a different list. A new feature allows users to choose a list for contacts to whenever they click on a specific link in an email to be added, the business said. This feature is available in most packages. It may be paired with an autoresponder so that, when a link clicks, a email is delivered to them. Constant Contact allows you assign tags to contacts, which is helpful if you want to track things such as the way they signed up, even if they are loyalty members, or whatever else you may want to monitor. Constant Contact Knowledge Base
Our only quibble with the Contact Manager is That it’s a pain. When we cut and glued our listing, we dropped in email addresses. We did not have other areas, such as address or name. Update the subjects and we needed to load each listing, to bring this. This wasn’t that straightforward because the pages were slow to load in our testing. Since we could see the entire list in Contact Manager, it might have been nice to be able to just click on the missing field, input, and just keep going straight down the page. Lesson learned: Be sure to have each of the relevant fields before uploading the names, populated from the listing.
Constant Contact also enables you to produce forms That customers can use to register for newsletters and emails. These forms can be hosted on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used the form or methods, which can be helpful. The company also recently announced a new sign-up form editor that’s designed to allow users to produce inline forms which may be embedded on a website in addition to pop-up forms which can be customized to display after a set amount of time or when a visitor attempts to leave the web site, the company said.
Constant Contact demands you to confirm that You have consent from your entire record –no purchased lists permitted! You also cannot use group addresses like [email protected] or advertising @ addresses or distribution lists as there’s absolutely no way to confirm you have consent from each person getting messages sent to this address. You can even make autoresponders, listed under the button, to send automatically when a user is added to some list. We used the templates to construct a publication that was Welcome to new subscribers.
Constant Contact generally feels like a Stage but its arbitrary error messages were disconcerting. This aside, the tool is solid, and for many small businesses Constant Contact is a fantastic way to begin. We want it provided flexibility in the scheduling of autoresponders of campaigns and creation particularly. Constant Contact Knowledge Base
If you do not want these Additional features, However, then Constant Contact is a superb choice. Should you want just a bit more flexibility in your marketing strategy, then have a look at email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Kinds of advertising automation works, the firm does not like to refer to itself as a marketing automation package that is traditional. Instead, Constant Contact likes to tell prospects that it’s a cross between email advertising and advertising automation or what it calls”email automation”
That is because, unlike other tools, such as Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact does not does not offer branching logic. It focuses to start automation campaigns. By way of example, an automation workflow can be started by you whenever someone achieves a landmark, like a birthday or anniversary as a customer or joins a list. However, you can not alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link within the body of the email.
These attributes, which make marketing Automation platforms automatic, slightly more intelligent and, well, compared to marketing tools, create life more personalized and easier for entrepreneurs for clients. In addition, Constant Contact does not offer A/B testing (they do offer subject line A/B testing), no search marketing addition, and also the restricted workflows you can create do not offer you drag-and-drop builders, which can be pretty much standard nowadays. Should you require basic automation for second and first interactions with clients Constant Contact is a reliable automation program. But if you want adaptive workflows and sequencing that adjust to your customers’ specific actions Constant Contact is not strong enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for smaller businesses. And, as it is worth assessing them. As stated above, they have a lot of the fundamentals covered to satisfy companies, and we’d recommend them more highly if it were as straightforward as that. Constant Contact Knowledge Base
The issue, these days, is that there are plenty of other email Tools offering even greater than Constant Contact, and also for a whole lot less money. This includes not just features, but also user experience. In fact, for the amount you pay with Constant Contact, you might find yourself using tools like ActiveCampaign and GetResponse.
They do pick up things For their decent deliverability prices, integrations (especially social media integrations), and for enabling different access levels for separate users. And with recent enhancements to coverage and promotion automation, it does seem as though they’re making an attempt. But their lack of innovative features, such as marketing automation, makes it difficult to recommend over others at their price point. Constant Contact Knowledge Base