Introduction Constant Contact Logo
Constant Contact have been in the email marketing video game since 1995. During this time they’ve managed to turn into one of the email tools in the world. Constant Contact Logo
What Makes them special is that they have added many features over the decades that not one such as campaigns, surveys, and an event management tool. These add to the list of email options available, in addition to automations and newsletters that are recurring.
In Addition to these choices, they also boast a Market with over 400 programs and integrations that cater to even the most niche of merchandise. Yet despite features and these flashy numbers, interest in Constant Contact appears to be according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for your business, you can do a lot worse compared to Constant Contact (which starts at $20 a month). If you would like to try a few of the features out without committing, then the business offers a trial. This review looks at the plan, which supports up to 500 contacts. Were it not for a few unexplained technical hiccups, Constant Contact could have been an easy choice for our first option.
How Can Constant Contact pile up against the Competition in its advertising database for companies with 2,500 connections? It carries a $45-per-month price tag that is high. Many marketing tools also have a limit on the number of messages you can send in a month but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered by sign-ups, including anniversaries and birthdays. You might even send an email series to a specific set such as a day-by-day guide to getting started with follow-ups or your ceremony to a event. This works by segmenting your contacts into different folders and matching them up using autoresponders. The picture library now allows 2 GB of storage, with a maximum file size of 5MB. Users can access paid and free stock photographs straight through Constant Contact. Finally, you can interact with support via Twitter. Constant Contact Logo
Constant Contact is easy to use and has lots Of help options, starting with the data icons helpfully located next to disciplines and options describing what they are Knowledge Base articles, and trainers available. Constant Contact has a Task page which lists the status of different tasks, such as contacts that are uploaded, so you know what is going on in the background.
Phone support is not 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat is available, and the brokers will even call you to ensure you have all the info you need.
Pricing and Features
Constant Contact offers a number of programs Based upon how big your subscriber base. The cheapest plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can register for other add-on services, such as EventSpot ($20 a month for one event; $25 for up to five events) for event registrations, and research ($10 per month) to run surveys (all of which can be included at no extra charge on the Mail Plus plan). The Basic account comes with a Library to keep pictures used from the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which can be added to a site on which you can display links to up to 100 mails. If you want your clients to have the ability to see your messages that are older, this is a.
The free trial Provides you access to all of You can send up to 100 mails although these attributes for 60 days. The trial is a superb way to get accustomed to the platform for a number of messages. When you are certain about the stage, upgrade to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which can be uncommon in this area.
When you’re ready to create a newsletter, you Can use the template to get started. The editing application allows you tweak pictures, text messages, and colours. There is also a media library where you are able to save your own resources, such as company logos and other graphics. Constant Contact Logo
As Soon as You’re Happy with your own newsletter, It is possible to send it right away or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We could not find a recurring program to send messages on a daily, weekly, or monthly basis the manner Campaigner doesto send messages depending on the local time in the recipient’s place, as GetResponse can.
The company also recently announced a new Attribute called Action Blocks, which enable marketers to include polls or RSVP blocks to regular emails. This enables recipients to respond to messages with one click without having to depart the email inbox and also visit some web page.
Once you’ve sent a newsletter, then you are able to monitor using the Reports tab, Its achievement. The dash displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open prices along with a graph compares performance across multiple campaigns. Users may also select up to five mails to compare high speed results side by side. The report has a handy Refresh button so you can see real-time outcomes. It’s not like MailChimp where you have to manually load the pages. When we opened emails and clicked on the links, they had been registered almost immediately.
The Resource Center offers links to Info about average clickthrough rates by business. You can even look at comparative metrics to find out if your degree of engagement with your customers is improving or declining over the past 3 months. The cellular app is handy if you want to see the effort performance from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually add an Address, we repeatedly received an error message but it didn’t state what had gone wrong. We were motivated to hit on the Previous button to go back and resolve the issue but we couldn’t because the page had died from our browser (Firefox) cache. After a couple of tries, the entire page crashed. This was an odd experience, to say the least. Constant Contact has ensured us has greatly improved since our initial test and that this is unlikely to occur again.
The document upload import, and CRM Migration alternatives, on the other hand, were easy to use and stable. We think most people would end up using these choices. We monitored the upload progress under”Contacts: Task” and was informed while the import was finish. Much like Campaigner, Constant Contact allows Mailinator and other disposable speeches. It’s too bad most services don’t follow the case of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts that are likely to be other or transactional such email addresses so that the user can choose whether to remove or keep them.
Segments are based on which list you If saving the contacts but additionally, it is quite simple to go back, Select and adjust the list. In the Contact Managerwe clicked on the addresses we wanted to incorporate to a different list. A new feature allows users to choose a listing for contacts to whenever they click on a link in an email to be added, the company said. This attribute is available in most packages. It may be paired with an autoresponder so that, when a touch clicks a link, a email is sent to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you want to monitor things such as the way they signed up, even if they’re loyalty members, or whatever else you may want to track. Constant Contact Logo
Our only quibble with the Contact Manager is That it is a hassle to edit the consumer records. After we cut and glued our listing, we simply dropped in email addresses. We did not have other areas, such as address or name. We had to load each individual listing and update the subjects to add this. This was simple because the pages were slow to load in our testing. Since we could see the whole list in Contact Manager, it might have been nice to be able to simply click on the missing area, enter, and just keep going straight down the page. Lesson learned: Be sure to have all of the relevant fields before uploading the titles populated.
Constant Contact also lets you create forms That customers can use to register for newsletters and emails. These forms may be hosted on your own site or on Constant Contact’s servers. The users can be segmented by you based on whether they used alternative procedures or the sign-up form, which can be helpful. The business also recently announced a brand new signup form editor that is designed to allow users to produce inline forms that may be embedded on a website in addition to pop-up forms which could be customized to display after a set amount of time or when a visitor tries to leave the website, the company said.
Constant Contact requires you to confirm that You have consent from your whole record –no purchased lists allowed! Since there is absolutely no way to confirm you have permission from every person getting messages sent to that 37, you also can not use group addresses such as sales @ or marketing @ addresses or distribution lists. You can make autoresponders, listed under the Create button, to ship automatically when a user is added to a list. We used the templates to build a publication .
Constant Contact appears like a Professional stage but its arbitrary error messages were disconcerting. This aside, the instrument is strong, and for many small businesses new to email marketing, Constant Contact is a fantastic way to get started. We wish it provided flexibility in the scheduling of autoresponders of campaigns and production particularly. Constant Contact Logo
If you don’t want these features, However Constant Contact is a superb choice. If you want just a little bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Sorts of marketing automation works does not want to refer to itself as a advertising and marketing automation suite that is traditional. Instead, Constant Contact likes to tell prospects that it’s a cross between email marketing and advertising automation or what it requires”email automation”
That is because, unlike other tools, such as Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t does not offer branching logic. It focuses to begin automation campaigns. By way of instance, an automation workflow can be started by you when someone accomplishes a milestone, like a birthday or anniversary for a customer or joins a listing. But you can not alter automationsbased on whether someone opened an email, forwarded an email, or clicked on a link inside the body of this email.
These features, which make advertising Automation platforms slightly more intelligent and, well, automatic, compared to advertising tools, create life more easy for marketers and more personalized for customers. Additionally, Constant Contact doesn’t provide A/B testing (they do offer subject line A/B testing), no research advertising inclusion, and the restricted workflows you can create don’t offer drag-and-drop builders, that are pretty much standard nowadays. If you need basic automation for second and first interactions with customers Constant Contact is a automation program. If you would like sequencing and flexible workflows that adjust to your customers’ specific actions, then Constant Contact is not powerful enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for small companies. And, as such, it’s well worth assessing them on those terms. As stated previously, they have enough of the basics covered to satisfy most small businesses, and then we’d recommend them more highly, if it were as simple as that. Constant Contact Logo
These days, the Matter, is that there are plenty of other email Tools offering even more than Constant Contact, and also for a whole lot less money. This includes user experience, but also not just features. In reality, for the volume you pay with Constant Contact, you could end up using far stronger tools such as GetResponse and ActiveCampaign.
Things are picked up by them For their decent deliverability rates, integrations (especially social media integrations), and for allowing different access levels for separate users. With recent enhancements to reporting and marketing automation, it will seem as though they’re making an attempt. But their lack of advanced features, such as marketing automation, which makes it difficult to recommend over others at their price . Constant Contact Logo