Introduction Constant Contact Management Team
Constant Contact happen to be in the marketing video game since 1995. Throughout this time they have managed to turn into one of the most used email tools in the world. Constant Contact Management Team
What Makes them special is that they have added several features over the years that none such as surveys, an event management tool, and social campaigns. All these add to the collection of alternatives available, in addition to automations and newsletters.
On top of these choices, they also boast a Market with over 400 programs and integrations that cater to even the most market of products. Yet despite features and these numbers, curiosity about Constant Contact seems to be on the decrease, at least according to Google Trends. Enough reason for us to have a look at Constant Contact’s ins & outs and check whether it is still relevant in the 21st century.
If you are choosing an email Marketing tool for the business, you could do a lot worse than Constant Contact (which begins at $20 a month). Then the business offers a trial if you want to try out a few of the features without committing. This review looks specifically at the Email program, which supports up to 500 contacts. Were it not for a few hiccups that were unexplained, Constant Contact might have been an easy choice for our option.
How does Constant Contact stack up against the Competition in its marketing database for businesses with 2,500 contacts? It carries a high price tag. Many email marketing programs have a limit on how many messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered including anniversaries and birthdays. You can send an email series to a set of contacts, such as a day-by-day guide to getting started with your ceremony or follow-ups to an event. This works by segmenting your contacts into various folders and matching them up with autoresponders. The picture library currently allows 2 GB of storage. Users can access free and paid stock photographs straight through Constant Contact. You can interact with assistance via Twitter. Constant Contact Management Team
Constant Contact is easy to use and has lots Of help options, beginning with the information icons located next to choices and disciplines explaining what they are Knowledge Base trainers accessible at a toll-free amount, and articles. Constant Contact has a Task page that lists the status of various tasks, such as uploaded contacts, so that you know what’s going on in the background.
Phone support is not 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 p.m. on weekends. Chat can be obtained, and the brokers will also call you to ensure to have.
Pricing and Features
Constant Contact offers a number of plans Depending on how big your subscriber base. The cheapest plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan prices $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can sign up for other add-on providers, for example EventSpot ($20 per month for a single event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to run surveys (all of which can be included at no extra charge on the Email Plus program ). The Basic account comes to keep images used from the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget that may be added to your website on which you may display links to around 100 mails. This is a useful add-on if you would like your customers to be able to see your messages that are older.
The free trial gives you access to all These attributes for 60 days however you can only send up to 100 mails. The trial is a great way to get accustomed to the platform to get a restricted number of messages. Once you’re certain about the stage, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this space.
When you’re ready to create a newsletter, you Can use the template to get started. The editing application lets you tweak text messages, pictures, and even colors. There’s also a media library where you are able to save your own resources, such as company logos and other graphics. Constant Contact Management Team
Once you’re Happy with your own newsletter, It is possible to send it right away or schedule it for after (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so on). We couldn’t find a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner doesto send messages depending on the local time at the recipient’s place, as GetResponse can.
The Business recently announced a new Feature named Action Blocks, which enable marketers to add polls or RSVP blocks to regular emails. This enables recipients to respond to messages with one click without having to depart the email inbox and also visit a web page.
You are able to monitor As Soon as You’ve sent a newsletter using the accounts tab Its achievement. The dash displays the fundamentals, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open prices and a chart compares performance over multiple campaigns. Users may also pick up to five emails to compare high-level results side by side. The report has a convenient Refresh button so that you can observe real-time results. It is not like MailChimp where you’ve got to manually load the pages. When we opened emails and clicked on the links, they were registered nearly instantly.
The Resource Center offers links to Info about typical clickthrough rates by industry. You may also look at relative metrics to figure out if your level of engagement with your clients is improving or declining over the previous 3 months. The mobile app is useful if you want to observe the campaign performance from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form to manually add an Address, we repeatedly received an error message but it did not say what had gone wrong. We were motivated to hit the last button to go back and fix the issue but we could not because the page had died from our browser (Firefox) cache. After a few tries, the entire webpage crashed. This was an unusual experience, to say the least. Constant Contact has ensured us has greatly improved because our first test and that this is not likely to occur again.
The file upload import, and CRM Migration alternatives, on the other hand, were secure and easy to use. We think most people would wind up using these options. We tracked the upload improvement under”Contacts: Activity” and was informed while the import was complete. Much like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It is too bad most services do not comply with the case of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts that are inclined so that the user can choose whether to eliminate or store them to be other or transactional similar email addresses.
Segments are originally based on which list you If saving the contacts but it’s also really easy to go back, choose and adjust the list. In the Contact Managerwe just clicked on the speeches we wanted to add to another list. A new feature enables users to choose a listing for contacts to be added to if they click on a link within an email, the company said. This feature is available in most packages. It may be paired with an autoresponder so that, when a touch clicks a link, there is a email delivered to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you need to track things like the way they signed up, even if they’re loyalty associates, or whatever else you might want to track. Constant Contact Management Team
Our only quibble with the Contact Manager is That it’s a pain. When we cut and glued our listing, we just dropped in addresses. We did not have other areas, such as address or name. We had to load each person record and update the fields, to add this. Because the pages were slow to load in our testing, this was not that straightforward. Since we could see the whole list in Contact Manager, it might have been nice to be able to simply click on the lost area, input, and just keep going down the page. So, lesson learned: Be sure to have all of the applicable fields populated before uploading the names.
Constant Contact also lets you create forms That customers can use to sign up for emails and newsletters. These forms can be hosted on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used the form or alternative methods, which can be useful. The business also recently announced a brand new signup form editor that’s intended to allow users to produce inline forms that may be embedded onto a website as well as pop-up forms which can be customized to show after a set amount of time or when a visitor attempts to leave the website, the business said.
Constant Contact requires you to confirm that You have consent from your whole list–no bought lists allowed! Since there is absolutely no way to verify you have permission from each person getting messages sent to that address you also can not use set addresses like sales @ or advertising @ addresses or distribution lists. You might create autoresponders, listed under the Create button, to ship automatically when a user is added to some list. We used the templates to build a special Welcome publication .
Constant Contact generally feels like a Platform but its error messages were disconcerting. This the tool is strong, and for small businesses Constant Contact is a fantastic way to begin. We want it provided a little more flexibility in the scheduling of campaigns and production of autoresponders. Constant Contact Management Team
If you don’t want these features, Then Constant Contact is a superb choice. If you want just a bit more flexibility in your marketing plan, then check out email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Kinds of marketing automation works does not like to refer to itself as a marketing automation suite that is conventional. Instead, Constant Contact likes to inform prospects that it’s a cross between email marketing and advertising automation or what it calls”email automation.”
That’s because, unlike other tools, such as Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact does not does not offer branching logic. It focuses on only two factors to begin automation campaigns. For example, you can begin an automation workflow when someone joins a list or achieves a milestone, like a birthday or anniversary for a customer. However, you can’t alter automationsbased on whether someone opened an email, forwarded an email, or clicked on a link.
These features, which make advertising Automation platforms automatic more intelligent and, well, compared to marketing tools, make life easier for marketers and more personalized for customers. Additionally, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no search advertising inclusion, and also the limited workflows it is possible to create don’t offer you drag-and-drop builders, that are pretty much standard nowadays. Should you need automation for first and second interactions with customers, then Constant Contact is a reliable automation program. But if you would like advanced sequencing and adaptive workflows that adapt to your clients’ specific activities Constant Contact isn’t powerful enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they’re a tool for businesses. And, as it is worth evaluating them. They have enough of the basics covered to meet small companies, as mentioned previously, and then we’d recommend them highly, if it were as straightforward as that. Constant Contact Management Team
The issue, nowadays, is that there are plenty of email Tools that offer even more than Constant Contact, and also for a whole lot less money. This includes not only features, but also user experience. In fact, for the volume you pay with Constant Contact, you could find yourself using much more powerful tools such as ActiveCampaign and GetResponse.
They do pick things up Due to their decent deliverability prices, integrations (especially social media integrations), and for allowing different access levels for different users. With recent improvements to reporting and marketing automation, it does look like they’re making an effort. However, their lack of advanced features, such as marketing automation, which makes it hard to recommend over others at their price . Constant Contact Management Team