Background Constant Contact Membership Management
Constant Contact have been from the email marketing game since 1995. Throughout that time they have managed to turn into one of the most used email tools in the world, boasting over 650,000 clients. Constant Contact Membership Management
What Makes them unique is that they’ve added several features over the decades that none of their competitors sport, such as an event management tool, surveys, and campaigns. All these contribute to the diverse collection of alternatives available, as well as automations and newsletters.
In Addition to these options, they also boast a Market with over 400 programs and integrations which cater for even the most niche of products. Yet despite features and these numbers, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century.
If you are choosing an email Marketing tool for your small business, you can do a lot worse than Constant Contact (which starts at $20 a month). Then the business provides a 6-day free trial if you would like to try out a few of the attributes without committing. This review looks at the plan, which supports up to 500 contacts. Were it not for a few unexplained hiccups, Constant Contact could have been an easy pick for our first choice.
How Can Constant Contact pile up against the Competition in its own advertising database for businesses with 2,500 contacts? It carries a price tag that is $45-per-month that is high. Email advertising tools also have a cap on but Constant Contact doesn’t.
Since our last look, Constant Contact has Added email autoresponders beyond these triggered such as anniversaries and birthdays. You might even send an email series to a specific set like a day-by-day guide to getting started with your service or follow-ups to an occasion. This works by copying your contacts into various folders and matching them up with autoresponders. The picture library now allows 2 GB of storage. Users may access paid and free stock photographs directly through Constant Contact. Last, you can now interact with support via Twitter. Constant Contact Membership Management
Constant Contact is easy to use and has plenty Of help options, beginning with the information icons located alongside disciplines and options describing what they are, extensive Knowledge Base articles, and trainers accessible at a toll-free number. Constant Contact has a Task page that lists the status of various tasks, such as uploaded contacts, so that you understand what is happening in the background.
Phone support is not 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 p.m. on weekends. Chat is available, and the brokers will even call you to ensure to have all of the info that you need.
Pricing and Features
Constant Contact offers a number of plans Based on the size of your subscriber base. The least expensive plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may sign up for additional add-on services, such as EventSpot ($20 a month for one occasion; $25 for up to five occasions ) for event registrations, and research ($10 per month) to conduct polls (all of which can be included at no extra charge on the Mail Plus plan). The fundamental account comes to store images used in the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which can be added to a site on which you may display links to around 100 mails. If you would like your clients to have the ability to see your older messages, this is a handy add-on.
The free trial gives you access to all of These attributes for 60 days but you can only send up to 100 emails. The trial is a superb way to get accustomed to the platform for a limited number of messages. Once you’re sure about the stage, update to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which is unusual in this space.
When you’re ready to create a newsletter, you May use the template to begin. The editing tool lets you tweak pictures, text messages, and colors. There is also a media library where you can store your own assets, such as company logos and other graphics. Constant Contact Membership Management
As Soon as You’re satisfied with your own newsletter, It is possible to send it immediately or schedule it for after (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t find a recurring program to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages based on the local time at the receiver’s place, as GetResponse can.
The Business also recently announced a new Feature called Action Blocks, which enable marketers to include polls or RSVP blocks to standard emails. This enables recipients to respond to messages with one click without needing to leave the email inbox and visit a web page.
You can track, once you’ve sent a newsletter By using the Reports tab its success. The dashboard displays the basics, such as unsubscribe requests, and opens, clickthroughs, bounces. A handy bar graph shows open rates and a chart compares performance across multiple campaigns. Users may also pick up to five emails to compare high speed results side by side. The report has a handy Refresh button so you can see real-time outcomes. It is not like MailChimp in which you’ve got to manually load the pages. When we opened mails and clicked on the links, they were registered nearly immediately.
The Resource Center offers links to Information about average clickthrough rates by industry. You may even look at comparative metrics to figure out if your degree of engagement with your customers is improving or declining over the previous 3 months. The cellular app is useful if you want to observe the effort performance from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Address, we received an error message but it did not state what had gone wrong. We were motivated to hit on the Previous button to go back and fix the issue but we couldn’t because the page had died out of our browser (Firefox) cache. After a few attempts, the entire page crashed. This is an odd experience, to say the least. Constant Contact has assured us has greatly improved because our initial test and that this is not likely to happen again.
The document upload import, and CRM Migration alternatives, on the other hand, were simple to use and stable. We believe most people would wind up using one of these options. We monitored the upload progress under”Contacts: Activity” and was notified when the import was finish. Like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It is too bad many services do not follow the example of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts which are likely so that the user can decide whether to eliminate or store them to be other or transactional such email addresses.
Segments are based on which list you Select when saving the contacts but it’s also quite simple to go back and adjust the list. From the Contact Managerwe clicked on the speeches we wanted to incorporate to another listing. A new feature enables users to select a list for contacts to be added to if they click on a particular link within an email, the business said. This feature is available in all packages. It may be paired with an autoresponder so that, when a touch clicks a link, a pertinent email is delivered to them automatically. Constant Contact allows you assign tags to contacts, which is helpful if you need to monitor things such as how they signed up, even if they’re loyalty members, or anything else you may want to track. Constant Contact Membership Management
Our only quibble with the Contact Manager is That it is a pain to edit the user records. When we glued our listing and cut, we just dropped in email addresses. We didn’t have other areas, such as name or address. Update the subjects and we had to load each individual record to bring this. Because the pages were slow to load in our testing, this was simple. Since we can see the whole list in Contact Manager, then it might have been nice to be able to just click on the missing field, enter, and just keep going straight down the page. So, lesson learned: Be certain to have each of the applicable fields populated in the listing before uploading the names.
Constant Contact also enables you to create forms That clients can use to sign up for emails and newsletters. These forms may be hosted either on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used procedures or the sign-up form, which may be useful. The company also recently announced a brand new signup form editor that is intended to permit users to produce inline forms which can be embedded onto a website as well as pop-up forms that can be customized to display after a set amount of time or when a visitor attempts to leave the website, the company stated.
Constant Contact demands you to confirm that You already have consent from your record! You cannot use set addresses such as [email protected] or [email protected] addresses or distribution lists as there’s no way to verify you have permission from every person receiving messages. You can make autoresponders, listed under the Create button, to send when a user is added to some list. We used the templates to build a publication that was Welcome to subscribers.
Constant Contact appears like a Platform but its error messages were disconcerting. This the instrument is solid, and for many small companies Constant Contact is a good way to begin. We want it provided a little more flexibility in the scheduling of production and campaigns of autoresponders particularly. Constant Contact Membership Management
If you do not need these features, But then Constant Contact is a superb choice. Should you want a little bit more flexibility in your marketing plan, then check out email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Different sorts of advertising automation functions, the company does not want to refer to itself as a conventional marketing automation suite. Rather, Constant Contact likes to inform prospects that it is a cross between email advertising and advertising automation or what it requires”email automation.”
That is because, unlike other tools, for example Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact does not doesn’t offer branching logic. Instead, it focuses on just two triggers to start automation campaigns. By way of example, an automation workflow can be started by you when someone joins a listing or achieves a milestone, like a birthday or anniversary for a customer. However, you can’t alter automationsbased on whether someone opened an email, forwarded an email, or clicked on a link within the body of this email.
These attributes, which make marketing Automation platforms slightly more intelligent and, well, automatic, compared to email tools, create life more easy for marketers and more personalized for clients. Additionally, Constant Contact doesn’t provide A/B testing (they do offer subject line A/B testing), no search advertising inclusion, and also the restricted workflows you can create do not offer you drag-and-drop builders, that are pretty much standard these days. Should you need automation for interactions with customers Constant Contact is a automation program. If you would like sequencing and flexible workflows that adjust to your customers’ specific actions, then Constant Contact is not powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for small companies. And, as it is worth assessing them on those conditions. They have enough of the fundamentals covered to satisfy businesses as stated above, and if it were as straightforward as that then we’d recommend them more highly. Constant Contact Membership Management
The issue, nowadays, is that there are plenty of email Tools that offer even more than Constant Contact, and for a whole lot less money. This includes user experience, but also not just attributes. In fact, for the amount you pay with Constant Contact, you might find yourself using tools such as GetResponse and ActiveCampaign.
They do pick up points For their adequate deliverability prices, integrations (particularly social media integrations), and for allowing different access levels for different users. With recent improvements to reporting and marketing automation, it will seem like they’re making an attempt. However, their lack of innovative features makes it hard to recommend over others at their price point. Constant Contact Membership Management