Introduction Constant Contact Not For Profit
Constant Contact happen to be in the marketing game since 1995. Throughout this time they have managed to become one of the most used email tools in the world. Constant Contact Not For Profit
What Makes them special is that they have added features over the years that none of their competitors sport, like surveys, an event management tool, and social campaigns. These all add to the collection of options available, as well as automations and newsletters that are recurring.
In Addition to these options, they also boast a Marketplace with over 400 apps and integrations that cater to even the most niche of merchandise. Yet despite attributes and these numbers, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Reason for us to take a better look at Constant Contact’s ins & outs and check if it’s still applicable in the 21st century.
If you are choosing an email Marketing tool for your small business, you can do much worse than Constant Contact (which begins at $20 per month). Then the company offers a 6-day free trial if you want to try out some of the features without committing. This review looks specifically. Were it not for a few technical hiccups that were unexplained, Constant Contact might have been an easy choice for our first choice.
How does Constant Contact stack up against the Competition in its own marketing database for businesses with 2,500 connections? It carries a $45-per-month price tag that is high. Email marketing tools also have a limit on but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond those triggered such as birthdays and anniversaries. You might also send an email series to a set like a day-by-day guide to getting started with follow-ups or your service to an event. This works by copying your contacts into various folders and matching them up using autoresponders. The image library currently allows 2 GB of storage. Users can access stock photographs that are paid and free directly through Constant Contact. You can now interact with support via Twitter. Constant Contact Not For Profit
Constant Contact is easy to use and has lots Of help options, starting with the information icons located next to choices and fields describing what they are Knowledge Base trainers accessible at a toll-free number, and articles. Constant Contact has an Activity page that lists the status of different jobs, such as contacts that are uploaded, so you understand what’s going on in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the brokers will also call you to ensure to have.
Pricing and Features
Constant Contact offers a number of plans Depending on how big your subscriber base. The cheapest plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may register for other add-on providers, such as EventSpot ($20 per month for a single occasion; $25 for up to five occasions ) for event registrations, and research ($10 per month) to run surveys (all of which are included at no additional charge on the Email Plus program ). The Basic account comes to keep images used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget that can be added to a site on which you may display links to up to 100 mails. If you want your clients to have the ability to see your messages that are older, this is a useful add-on.
The free trial gives you access to all of These features for 60 days but you can send up to 100 mails. The trial is a superb way to get used to the platform for a limited number of messages. When you are sure about the stage, upgrade to the paid version and start blasting away. There’s also a 30-day money-back guarantee, which can be uncommon in this area.
When you are ready to create a newsletter, you May use the template to begin. The editing application allows you tweak text, pictures, and even colors. There’s also a media library where you can store your personal assets, such as company logos and other graphics. Constant Contact Not For Profit
As Soon as You’re satisfied with your newsletter, It is possible to send it immediately or schedule it for after (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so on). We could not find a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages based on the local time at the recipient’s place, as GetResponse can.
The company also recently announced a new Attribute called Action Blocks, which allow marketers to include polls or RSVP cubes to standard emails. This permits recipients to answer messages with one click without having to leave the email inbox and also go to a web page.
You can track As Soon as You’ve sent a newsletter By using the accounts tab, its success. The dashboard displays the basics, including opens, clickthroughs, bounces, and unsubscribe requests. A handy bar graph shows open rates and a chart compares performance across multiple campaigns. Users can also pick up to five emails to compare high-level results side by side. The report has a handy Refresh button so that you may observe real-time results. It’s not like MailChimp where you’ve got to manually load the webpages. When we opened mails and clicked on the links, they were enrolled nearly instantly.
The Resource Center offers links to Information about average clickthrough rates by business. You can even look at comparative metrics to find out if your degree of involvement with your clients is improving or declining over the previous 3 months. The mobile app is useful if you need to observe the campaign functionality from your mobile device.
There are several ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape Address, we received an error message but it did not say what had gone wrong. We were motivated to hit the Previous button to go back and fix the problem but we couldn’t because the page had expired out of our browser (Firefox) cache. After a few tries, the whole page crashed. This is an unusual experience, to say the least. Constant Contact has ensured us its infrastructure has greatly improved because our first test and this is not likely to happen again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were stable and simple to use. We believe most people would end up using one of these choices. We monitored the upload progress under”Contacts: Activity” and was informed when the import was finish. Much like Campaigner, Constant Contact allows other disposable addresses and Mailinator. It’s too bad many services do not comply with the case of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts that are likely to be transactional or other such addresses so that the user can decide whether to remove or store them.
Segments are initially based on that list you. When saving the contacts but additionally, it is quite simple to go back, choose and change the list. In the Contact Managerwe just clicked on the addresses we wanted to add to another listing. A new feature enables users to select a listing for contacts to whenever they click on on a link in an email to be added, the business said. This feature is available in most packages. It can be paired with an autoresponder so that, when a link is clicked by a touch, there is a pertinent email delivered to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you want to track things like how they signed up, if they’re loyalty members, or whatever else you might want to monitor. Constant Contact Not For Profit
Our only quibble with the Contact Manager is That it’s a hassle. After we cut and pasted our listing, we dropped in email addresses. We did not have other areas, such as address or name. To bring this, update the fields and we needed to load each listing. Because the pages were slow to load in our testing, this wasn’t that straightforward. Since we can see the whole list in Contact Manager, it would have been nice to be able to simply click on the lost field, input, and just keep going down the page. So, lesson learned: Be sure to have each of the relevant fields populated before uploading the titles.
Constant Contact also lets you create forms That customers can use to sign up for newsletters and emails. These forms can be hosted either on your site or on Constant Contact’s servers. You can segment the consumers based on whether they used the form or methods, which may be helpful. The company also recently announced a new sign-up form editor that is designed to permit users to produce inline forms that can be embedded on a site in addition to pop-up forms which can be customized to show after a fixed amount of time or when a visitor attempts to leave the website, the company stated.
Constant Contact requires you to confirm that You have consent from your record! Since there is absolutely no way to confirm you’ve got consent from each person getting messages sent to that 37, you can’t use set addresses such as sales @ or advertising @ addresses or distribution lists. You might also create autoresponders, listed under the button, to send automatically every time a user is added to some list. We used the templates to construct a special publication .
Constant Contact appears like a Stage but its error messages were disconcerting. This aside, the tool is solid, and for businesses Constant Contact is a good way to begin. We wish it offered flexibility in the scheduling of production and campaigns of autoresponders in particular. Constant Contact Not For Profit
If you don’t need these features, However, then Constant Contact is an excellent option. If you need just a little bit more flexibility in your marketing plan, then check out email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Kinds of marketing automation functions doesn’t want to refer to itself as a marketing automation package. Instead, Constant Contact likes to inform prospects that it’s a cross between email marketing and marketing automation or exactly what it requires”email automation”
That is because, unlike other tools, such as Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. Instead, it focuses to start automation campaigns. For example, you can start an automation workflow whenever someone joins a list or accomplishes a milestone, such as a birthday or anniversary for a customer. You can’t change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link within the body of this email.
These attributes, which make marketing Automation platforms more smart and, well, automatic, than email tools, create life easier for entrepreneurs and more personalized for clients. In addition, Constant Contact does not offer A/B testing (they do offer subject line A/B testing), no research advertising inclusion, and also the restricted workflows it is possible to create do not offer drag-and-drop builders, which are pretty much standard these days. If you require automation for first and second interactions with customers, then Constant Contact is a reliable automation program. But if you want adaptive workflows and advanced sequencing that adjust to your clients’ specific actions Constant Contact is not strong enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they’re a tool for businesses. And, as such, it is worth evaluating them. As mentioned above, they definitely have a lot of the fundamentals covered to satisfy businesses, and we’d recommend them highly, if it had been as straightforward as that. Constant Contact Not For Profit
These days, the Matter, is that there are plenty of other email Tools offering even more than Constant Contact, and also for a lot less money. This includes not just attributes, but also user experience. In fact, for the amount you pay with Constant Contact, you might end up using much stronger tools such as GetResponse and ActiveCampaign.
They do pick points up For their adequate deliverability prices, integrations (especially social websites integrations), also for enabling different access levels for different users. With recent enhancements to marketing automation and reporting, it will look as though they’re making an attempt to enhance the item. But their lack of features which makes it hard to recommend over others at their price point. Constant Contact Not For Profit