Background Constant Contact Press Release
Constant Contact happen to be in the email marketing video game since 1995. During this time they’ve managed to turn into one of the email tools in the world. Constant Contact Press Release
What Makes them unique is that they have added features over the years that not one of their competitors sport, like an event management tool, surveys, and social campaigns. These all add to the varied collection of email alternatives as well as automations and newsletters that are recurring.
On top of these choices, they also boast a Market with over 400 integrations which cater to even the most niche of products and programs. Yet despite these numbers and attributes, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to have a better look at Constant Contact’s ins & outs and check if it is still relevant in the 21st century.
If You’re choosing an email Marketing tool for your small business, you can do much worse than Constant Contact (which starts at $20 a month). If you want to test out a few of the attributes without committing, then the business offers a free trial. This review looks especially at the plan, which supports up to 500 contacts. Were it not for some hiccups that were unexplained, Constant Contact might have been an easy pick for our choice.
How does Constant Contact stack up against the Competition for businesses with 2,500 connections in its marketing database? It carries a price tag that is high. Many marketing tools also have a cap on but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered such as birthdays and anniversaries. You might send an email series to a certain set of contacts, like a guide to getting started with follow-ups or your service to an occasion. This works by copying your contacts and matching them up with autoresponders. The picture library now allows 2 GB of storage, with a maximum file size of 5MB. Users can also access paid and free stock photographs directly through Constant Contact. Finally, you can now interact with support via Twitter. Constant Contact Press Release
Constant Contact is Simple to Use and has lots Of help options, beginning with the data icons located alongside disciplines and choices explaining what they are, extensive Knowledge Base articles, and trainers accessible. Constant Contact has an Activity page which lists the status of various jobs, such as contacts that are uploaded, so that you understand what is happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the brokers will even call you to ensure you have.
Pricing and Features
Constant Contact offers a number of programs Based on how big your subscriber base. The least expensive plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A plan prices $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it is not too different from Campaigner. You may sign up for additional add-on providers, such as EventSpot ($20 a month for one occasion; $25 for up to five occasions ) for event registrations, and research ($10 per month) to conduct polls (all of which can be included at no extra charge on the Mail Plus program ). The fundamental account comes with a Library to store images used from the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which may be added to a website on which you may display links to up to 100 emails. If you want your clients to have the ability to see your messages that are older, this is a useful add-on.
The free trial Provides you access to all of These attributes for 60 days but you can just send up to 100 emails. The trial is a great way to get accustomed to the platform to get a number of messages. Once you’re certain about the stage, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this area.
When you’re ready to create a newsletter, you May use the template to get started. The editing application lets you tweak pictures text messages, and colours. There’s also a media library where you can save your own assets, such as company logos and other graphics. Constant Contact Press Release
Once you’re satisfied with your newsletter, It is possible to send it immediately or schedule it for after (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so on). We couldn’t find a recurring schedule to send messages on a daily, weekly, or yearly basis the way Campaigner doesto send messages based on the local time at the recipient’s location, as GetResponse can.
The company recently announced a new Attribute called Action Blocks, which allow marketers to add polls or RSVP cubes to regular emails. This permits recipients to answer messages with a single click without having to leave the email inbox and also go to a web page.
You are able to track, once you’ve sent a newsletter Its achievement by using the Reports tab. The dashboard displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar graph shows open rates and a graph compares performance across multiple campaigns. Users may also pick up to five emails to compare high-level results side by side. The report has a convenient Refresh button so you may observe real-time results. It is not like MailChimp in which you have to manually load the webpages. When we opened mails and clicked on the links, they had been enrolled almost instantly.
The Resource Center offers links to Info about typical clickthrough rates by industry. You may even look at comparative metrics to figure out if your level of engagement with your customers is improving or declining over the previous 3 months. The mobile app is useful if you want to see the campaign performance from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form to manually add an Speech, we repeatedly received an error message but it didn’t state what had gone wrong. We were prompted to hit on the Previous button to return and resolve the problem but we could not because the page had died out of our browser (Firefox) cache. After a few attempts, the whole webpage crashed. This was an odd experience, to say the least. Constant Contact has ensured us has greatly improved because our first test and this is unlikely to occur again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were simple to use and secure. We think most people would end up using one of these options. We tracked the upload progress under”Contacts: Task” and was informed when the import was complete. Like Campaigner, Constant Contact allows Mailinator and disposable addresses. It is too bad most services don’t comply with the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are inclined to be other or transactional such addresses so the user can choose whether to eliminate or store them.
Segments are originally based on that list you. When saving the contacts but it’s also really easy to go back, Select and adjust the list. In the Contact Manager, we just clicked on the addresses we wanted to incorporate to another list. A new feature allows users to choose a listing for contacts to whenever they click on a specific link within an email to be added, the company said. This feature is available in most packages. It may be paired with an autoresponder so that, when a link is clicked by a contact, there is a pertinent email sent to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you want to track things like how they signed up, if they are loyalty associates, or whatever else you may want to monitor. Constant Contact Press Release
Our only quibble with the Contact Manager is That it’s a hassle. After we cut and pasted our list, we dropped in email addresses. We did not have other fields, such as address or name. We had to load each record and update the fields to add this. This wasn’t that straightforward because the pages were slow to load in our testing. Since we can see the entire list in Contact Manager, it would have been nice to be able to simply click on the lost field, input, and just keep going down the page. So, lesson learned: Be sure to have all the applicable fields populated in the listing before uploading the titles.
Constant Contact also lets you produce forms That clients can use to register for newsletters and emails. These forms can be hosted on your own site or on Constant Contact’s servers. You can segment the consumers based on if they used alternative methods or the sign-up form, which may be helpful. The business also recently announced a brand new signup form editor that’s intended to permit users to create inline forms which can be embedded on a website in addition to pop-up forms that could be customized to display after a set amount of time or when a visitor tries to leave the website, the business said.
Constant Contact requires you to verify that You have approval from your entire record –no purchased lists allowed! Since there’s no way to verify you have consent from each person receiving messages sent to this 37, you also can’t use group addresses such as sales @ or marketing @ addresses or distribution lists. You might make autoresponders, recorded under the button, to ship automatically when a user is added to a list. We used the templates to build a publication that was Welcome .
Constant Contact appears like a Professional stage but its error messages were disconcerting. This aside, the instrument is strong, and for small businesses Constant Contact is a fantastic way to begin. We want it provided flexibility in the scheduling of autoresponders of creation and campaigns in particular. Constant Contact Press Release
If you do not want these extra features, However, then Constant Contact is a superb choice. Should you want just a little bit more flexibility in your marketing plan, then have a look at email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Various kinds of marketing automation functions, the firm doesn’t like to refer to itself as a advertising and marketing automation suite. Instead, Constant Contact likes to tell prospects that it is a cross between email advertising and marketing automation or exactly what it requires”email automation”
That is because, unlike other tools, such as Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. Instead, it focuses on only two triggers to begin automation campaigns. For instance, you can start an automation workflow when someone joins a list or achieves a milestone, such as a birthday or anniversary for a customer. You can’t alter automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic slightly more smart and, well, compared to marketing tools, make life personalized and more easy for marketers for clients. Additionally, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no search advertising addition, and also the restricted workflows you can create don’t offer you drag-and-drop builders, which are pretty much standard these days. If you need automation for interactions with customers Constant Contact is a automation system. However, if you would like flexible workflows and sequencing that adapt to your customers’ specific activities, then Constant Contact isn’t strong enough to compete in the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for companies. And, as such, it’s well worth assessing them. They have a lot of the fundamentals covered to satisfy most small businesses, as mentioned above, and if it were as straightforward as that then we’d recommend them highly. Constant Contact Press Release
These days, the Matter, is that there are Lots of email Tools offering even more than Constant Contact, and also for a lot less cash. This includes not just attributes, but also user experience. In reality, for the volume you pay with Constant Contact, you could end up using far more powerful tools such as ActiveCampaign and GetResponse.
Points are picked up by them Due to their adequate deliverability rates, integrations (especially social websites integrations), also for enabling different access levels for separate users. With recent enhancements to coverage and marketing automation, it will look as though they’re making an effort. But their lack of innovative features, such as marketing automation, which makes it hard to recommend over others at their price point. Constant Contact Press Release