What Makes them special is that they have added features over the years that none such as campaigns, surveys, and an event management tool. All these add to the varied list of email options as well as automations and recurring newsletters.
In Addition to these choices, they also boast a Marketplace with over 400 apps and integrations that cater for even the most niche of merchandise. Yet despite these numbers and attributes, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to have a look at Constant Contact’s ins & outs and check whether it’s still relevant in the 21st century.
If You’re choosing an email Marketing tool for your small business, you can do much worse compared to Constant Contact (which begins at $20 a month). If you would like to try out some of the attributes without committing, then the company provides a 6-day free trial. This review looks especially at the program, which supports up to 500 contacts. Were it not for some technical hiccups that were unexplained, Constant Contact might have been an easy choice for our choice.
How does Constant Contact pile up against the Competition for companies with 2,500 contacts? It carries a top price that is $45-per-month. Many advertising programs also have a cap on but Constant Contact does not.
Constant Contact is Simple to Use and has plenty Beginning with the data icons located next to choices and disciplines describing what they are, extensive Knowledge Base coaches available, and articles. Constant Contact has a Task page which lists the status of different tasks, such as uploaded contacts, so that you understand what is happening in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the brokers will call you to ensure you have.
Pricing and Features
Constant Contact offers a number of plans Based on the size of your subscriber base. The least expensive plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A plan costs $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it’s not too different from Campaigner. You may register for additional add-on services, such as EventSpot ($20 a month for one event; $25 for up to five events) for event registrations, and research ($10 per month) to conduct surveys (all of which can be included at no additional charge on the Email Plus program ). The fundamental account comes to store pictures used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which may be added to a site on which you can display links to up to 100 emails. This is a if you would like your clients to have the ability to see your messages.
The free trial Provides you access to all These attributes for 60 days however you can send up to 100 mails. The trial is a superb way to get used to the platform to get a limited number of messages. Once you’re sure about the platform, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is uncommon in this area.
As Soon as You’re Happy with your own newsletter, It is possible to send it right away or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner doesto send messages depending on the local time at the receiver’s place, as GetResponse can.
The company recently announced a new Feature called Action Blocks, which allow marketers to add polls or RSVP cubes to standard emails. This permits recipients to answer messages with a single click without having to depart the email inbox and visit a web page.
You can monitor, once you’ve sent a newsletter using the accounts tab its success. The dash displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open prices and a chart compares performance across multiple campaigns. Users may also pick up to five emails to compare high-level results side by side. The report has a handy Refresh button so that you may observe real-time outcomes. It is not like MailChimp in which you’ve got to manually load the webpages. When we opened emails and clicked on the links, they were registered nearly instantly.
The Resource Center offers links to Info about average clickthrough rates by industry. You can even look at comparative metrics to find out if your level of engagement with your customers is improving or declining over the past three months. The mobile app is handy if you want to observe the campaign performance from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape Speech, we received an error message but it did not state what had gone wrong. We were prompted to hit on the last button to go back and resolve the problem but we could not because the page had died from our browser (Firefox) cache. After a few tries, the whole webpage crashed. This is an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved because our first test and this is unlikely to happen again.
The file upload import, and CRM Migration options, on the other hand, were stable and simple to use. We believe most people would end up using these choices. We monitored the upload improvement under”Contacts: Activity” and was informed when the import was finish. Much like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It’s too bad many services do not follow the case of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts that are inclined so the user can choose whether to eliminate or keep them to be other or transactional such addresses.
Our only quibble with the Contact Manager is That it is a hassle to edit the consumer records. When we cut and glued our list, we dropped in email addresses. We didn’t have other fields, such as address or name. We had to load each listing and update the subjects, to bring this. This was not that straightforward because the pages were slow to load in our testing. Since we could see the whole list in Contact Manager, then it would have been nice to be able to just click on the missing field, input, and just keep going down the page. Lesson learned: Be sure to have all the relevant fields before uploading the titles, populated from the listing.
Constant Contact also enables you to produce forms That customers can use to sign up for emails and newsletters. These forms can be hosted on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used the sign-up form or procedures, which can be helpful. The company also recently announced a new sign-up form editor that is intended to permit users to produce inline forms that may be embedded on a website as well as pop-up forms which could be customized to display after a fixed amount of time or when a visitor attempts to leave the website, the company said.
Constant Contact demands you to verify that You have approval from your whole record! You also cannot use set addresses like [email protected] or [email protected] addresses or distribution lists as there is absolutely no way to confirm you have permission from each individual getting messages. You can also make autoresponders, recorded under the button, to ship automatically every time a user is added to some list. We used the templates to build a publication that was Welcome .
If you don’t need these extra features, Then Constant Contact is a superb option. If you want a bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Sorts of advertising automation functions doesn’t want to refer to itself as a advertising and marketing automation package. Instead, Constant Contact likes to inform prospects that it’s a cross between email advertising and marketing automation or what it calls”email automation.”
That is because, unlike other tools, for example Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact does not doesn’t provide branching logic. Instead, it focuses on two triggers to begin automation campaigns. By way of instance, an automation workflow can be started by you whenever someone joins a listing or achieves a landmark, such as a birthday or anniversary for a customer. However, you can not change automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link inside the body of this email.
Automation platforms automatic, more intelligent and, well, than advertising tools, create life personalized and more easy for entrepreneurs for customers. Additionally, Constant Contact does not provide A/B testing (they do offer subject line A/B testing), no search marketing inclusion, and also the restricted workflows it is possible to create don’t offer drag-and-drop builders, that can be pretty much standard these days. If you need automation for first and second interactions with customers, then Constant Contact is a reliable automation system. If you want sequencing and adaptive workflows that adjust to your clients’ specific actions Constant Contact isn’t strong enough to compete in the marketing automation space.
The Matter, these days, is that there are Lots of email Tools that offer even greater than Constant Contact, and also for a whole lot less money. This includes not only attributes, but also user experience. In fact, for the volume you pay with Constant Contact, you could end up using much more powerful tools such as ActiveCampaign and GetResponse.