Background Constant Contact Pros And Cons
Constant Contact have been from the marketing video game since 1995. Throughout this time they have managed to become one of the most used email tools in the world, boasting over 650,000 customers. Constant Contact Pros And Cons
What Makes them special is that they have added features over the decades that none of their competitions game, such as campaigns, surveys, and an event management tool. All these add to the list of options available, as well as automations and newsletters.
In Addition to these options, they also boast a Market with over 400 integrations which cater for even the most market of merchandise and apps. Yet despite these flashy numbers and features, curiosity about Constant Contact appears to be on the decrease, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for your business, you could do a lot worse than Constant Contact (which begins at $20 a month). If you would like to test out a few of the features without committing, then a free trial is offered by the company. This review looks at the Email program, which supports up to 500 contacts. Were it not for a few technical hiccups that were unexplained, Constant Contact might have been an easy pick for our initial choice.
How Can Constant Contact stack up against the Contest in its marketing database for businesses with 2,500 connections? It carries a price that is $45-per-month that is high. Email advertising programs have a limit on the number of messages you can send in a month but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered such as anniversaries and birthdays. You might even send an email series to a set of contacts, such as a day-by-day guide to getting started with your ceremony or follow-ups to an occasion. This works by segmenting your contacts and matching them up using autoresponders. The picture library allows 2 GB of storage, with a maximum file size of 5MB. Users may access stock photos that are paid and free straight through Constant Contact. Last, you can interact with assistance via Twitter. Constant Contact Pros And Cons
Constant Contact is easy to use and has plenty Of help options, starting with the information icons located next to disciplines and options explaining what they are, extensive Knowledge Base articles, and coaches available. Constant Contact has a Task page which lists the status of different tasks, such as uploaded contacts, so you understand what is happening in the background.
Phone support is not 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 pm on weekends. Chat is available, along with the agents will also call you to ensure you have all of the info you need.
Pricing and Features
Constant Contact offers a number of programs Depending upon the size of your subscriber base. The least expensive plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may sign up for other add-on providers, such as EventSpot ($20 per month for a single event; $25 for up to five events) for event registrations, and Survey ($10 per month) to conduct polls (all of which are included at no extra charge on the Mail Plus program ). The Basic account comes with a Library to store pictures used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget that can be added to your website on which you can display links to around 100 mails. This is a useful add-on if you want your clients to be able to see your messages that are older.
The free trial Provides you access to all These features for 60 days but you can only send up to 100 mails. The trial is a superb way to get accustomed to the platform to get a limited number of messages. Once you’re sure about the platform, update to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which is uncommon in this space.
When you’re ready to make a newsletter, you Can use the template to begin. The editing application allows you tweak pictures text, and colours. There’s also a media library where you are able to store your own assets, such as company logos and other images. Constant Contact Pros And Cons
As Soon as You’re Happy with your own newsletter, It is possible to send it right away or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so on). We couldn’t find a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner doesto send messages based on the local time in the recipient’s location, as GetResponse can.
The Business also announced a new Attribute called Action Blocks, which enable marketers to add polls or RSVP cubes to regular emails. This permits recipients to respond to messages with one click without needing to depart the email inbox and also visit a web page.
You are able to monitor once you’ve sent a newsletter By using the accounts tab, its success. The dashboard displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open prices and a graph compares performance across multiple campaigns. Users may also select up to five emails to compare high speed results side by side. The report has a convenient Refresh button so that you may see real-time results. It’s not like MailChimp in which you’ve got to manually load the pages. When we opened mails and clicked on the links, they had been enrolled nearly immediately.
The Resource Center offers links to Information about typical clickthrough rates by industry. You may even look at relative metrics to find out if your level of involvement with your customers is improving or declining over the past 3 months. The mobile app is handy if you need to see the effort functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually add an Speech, we repeatedly received an error message but it did not state what had gone wrong. We were motivated to hit on the last button to return and fix the issue but we could not because the page had expired out of our browser (Firefox) cache. After a couple of tries, the entire webpage crashed. This is an unusual experience, to say the least. Constant Contact has assured us has greatly improved since our first test and that this is not likely to occur again.
The document upload, Gmail import, and CRM Migration options, on the other hand, were secure and easy to use. We think most people would end up using one of these options. We tracked the upload improvement under”Contacts: Task” and was notified when the import was finish. Much like Campaigner, Constant Contact allows Mailinator and other disposable speeches. It is too bad many services don’t follow the example of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts that are likely to be transactional or other similar email addresses so the user can decide whether to eliminate or store them.
Segments are based on which list you When saving the contacts but it’s also quite simple to go back, choose and change the list. From the Contact Managerwe just clicked on the addresses we wanted to add to another listing. A new feature enables users to choose a list for contacts to be added to whenever they click a specific link in an email, the business said. This attribute is available in all packages. It may be paired with an autoresponder so that, when a link clicks, a pertinent email is delivered to them automatically. Constant Contact allows you assign tags to contacts, which can be helpful if you need to monitor things such as how they signed up, even if they are loyalty associates, or whatever else you may want to monitor. Constant Contact Pros And Cons
Our only quibble with the Contact Manager is That it is a hassle. After we cut and pasted our listing, we simply dropped in addresses. We did not have other fields, such as name or address. Update the subjects and we needed to load each record, to bring this. Because the pages were slow to load in our testing, this was simple. Since we could see the whole list in Contact Manager, it would have been nice to be able to just click on the missing area, input, and just keep going down the page. Lesson learned: Be sure to have all the applicable fields before uploading the titles, populated in the listing.
Constant Contact also enables you to create forms That clients can use to register for newsletters and emails. These forms can be hosted either on your own site or on Constant Contact’s servers. You can section the users based on if they used the form or procedures, which may be useful. The company also recently announced a brand new signup form editor that is intended to allow users to create inline forms that may be embedded on a website in addition to pop-up forms which can be customized to display after a set amount of time or when a visitor tries to leave the website, the company stated.
Constant Contact demands you to verify that You already have approval from your whole list! You also can’t use group addresses such as [email protected] or [email protected] addresses or distribution lists as there’s absolutely no way to verify you have permission from each individual receiving messages. You might make autoresponders, recorded under the Create button, to ship when a user is added to a list. We used the templates to build a particular Welcome newsletter to subscribers.
Constant Contact appears like a Professional stage but its random error messages were disconcerting. This the instrument is strong, and for businesses Constant Contact is a good way to get started. We want it offered flexibility in the scheduling of autoresponders in particular. Constant Contact Pros And Cons
If you do not need these features, However, then Constant Contact is a superb choice. If you need a little bit more flexibility in your marketing strategy, then have a look at email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Various kinds of advertising automation works does not want to refer to itself as a traditional advertising and marketing automation suite. Rather, Constant Contact likes to inform prospects that it’s a cross between email advertising and advertising automation or what it requires”email automation.”
That’s because, unlike other tools, such as Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact does not does not offer branching logic. It focuses on only two factors to begin automation campaigns. By way of instance, an automation workflow can be started by you when someone joins a list or accomplishes a milestone, like a birthday or anniversary for a customer. You can not alter automationsbased on whether someone opened an email, forwarded an email, or clicked on a link.
These attributes, which make advertising Automation platforms automatic slightly more smart and, well, than email tools, make life easier for entrepreneurs and more personalized for clients. Additionally, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no search advertising inclusion, and the limited workflows it is possible to create do not offer drag-and-drop builders, which are pretty much standard these days. If you require basic automation for interactions with clients, then Constant Contact is a reliable automation program. But if you would like sequencing and adaptive workflows that adjust to your customers’ specific actions Constant Contact isn’t strong enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they are a tool for small companies. And, as it’s worth assessing them on those terms. They have enough of the basics covered to satisfy most small companies as stated previously, and we’d recommend them highly, if it had been as simple as that. Constant Contact Pros And Cons
Nowadays, the issue, is that there are plenty of other email Tools that offer even greater than Constant Contact, and also for a lot less cash. This includes user expertise, but also not only attributes. In fact, for the amount you pay with Constant Contact, you could end up using more powerful tools such as ActiveCampaign and GetResponse.
They do pick up points For their decent deliverability rates, integrations (especially social websites integrations), and for allowing different access levels for different users. And with recent improvements to reporting and promotion automation, it will look as though they’re making an attempt. But their lack of innovative features which makes it hard to recommend over others at their price point. Constant Contact Pros And Cons