Intro Constant Contact Review 2016
Constant Contact have been from the email marketing video game since 1995. Throughout this time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 clients. Constant Contact Review 2016
What Makes them special is that they have added features over the years that none like social campaigns, surveys, and an event management tool. All these contribute to the varied collection of email alternatives readily available, as well as automations and recurring newsletters.
On top of these options, they also boast a Market with over 400 apps and integrations that cater to even the most market of products. Yet despite features and these numbers, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to have a closer look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If you are choosing an email Marketing tool for your business, you can do a lot worse than Constant Contact (which starts at $20 per month). If you would like to test a few of the attributes out without committing the business offers a free trial. This review looks specifically. Were it not for some unexplained hiccups, Constant Contact might have been an easy pick for our option.
How Can Constant Contact stack up against the Contest in its marketing database for businesses with 2,500 connections? It carries a price tag that is top. Email advertising tools also have a cap on but Constant Contact doesn’t.
Since our last look, Constant Contact has Added email autoresponders beyond those triggered by sign-ups, including anniversaries and birthdays. You might also send an email series to a specific set such as a day-by-day guide to getting started with follow-ups or your service to an occasion. This works by matching them up with autoresponders and copying your contacts. The picture library allows 2 GB of storage. Users may access stock photos that are paid and free straight through Constant Contact. Last, you can now interact with support via Twitter. Constant Contact Review 2016
Constant Contact is Simple to Use and has plenty Beginning with the information icons helpfully located next to options and fields explaining what they are, extensive Knowledge Base coaches available, and articles. Constant Contact has a Task page that lists the status of various tasks, such as contacts that are uploaded, so you understand what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the agents will call you to ensure you have all the info that you want.
Pricing and Features
Constant Contact offers a number of programs Based upon the size of your subscriber base. The plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it is not too different from Campaigner. You may sign up for other add-on services, such as EventSpot ($20 a month for one occasion; $25 for up to five events) for event registrations, and research ($10 per month) to conduct surveys (all of which are included at no extra charge on the Email Plus program ). The Basic account comes with a Library to store images used from the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget that can be added to a website on which you may display links to around 100 mails. If you want your clients to have the ability to see your older messages, this is a handy add-on.
The free trial gives you access to all of These attributes for 60 days but you can only send up to 100 mails. The trial is a great way to get accustomed to the platform for a number of messages. When you are certain about the platform, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is uncommon in this space.
When you are ready to create a newsletter, you May use the template to get started. The editing tool allows you tweak colours, pictures, and text messages. There’s also a media library where you are able to save your personal resources, such as company logos and other graphics. Constant Contact Review 2016
As Soon as You’re satisfied with your own newsletter, You can send it right away or schedule it for after (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring schedule to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages based on the local time in the receiver’s location, as GetResponse can.
The company also recently announced a new Feature named Action Blocks, which enable marketers to add polls or RSVP blocks to standard emails. This enables recipients to answer messages with a single click without having to depart the email inbox and also visit some web page.
You are able to monitor, As Soon as You’ve sent a newsletter using the accounts tab its success. The dash displays the basics, including unsubscribe requests, and opens, clickthroughs, bounces. A handy bar graph shows open rates and a chart compares performance across multiple campaigns. Users may also select up to five mails to compare high speed results side by side. The report has a handy Refresh button so that you may see real-time results. It is not like MailChimp in which you’ve got to manually load the pages. When we opened mails and clicked on the links, they had been enrolled almost immediately.
The Resource Center offers links to Information about typical clickthrough rates by industry. You can also look at relative metrics to figure out if your level of engagement with your customers is improving or declining over the past 3 months. The cellular app is useful if you want to observe the effort functionality from your mobile device.
There are several ways Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually put in an Speech, we repeatedly received an error message but it did not state what had gone wrong. We were prompted to hit on the last button to return and resolve the problem but we could not because the page had died out of our browser (Firefox) cache. After a couple of attempts, the entire webpage crashed. This is an odd experience, to say the least. Constant Contact has ensured us its infrastructure has greatly improved since our first test and this is not likely to occur again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were simple to use and secure. We think most people would wind up using these choices. We monitored the upload progress under”Contacts: Activity” and was notified when the import was finish. Like Campaigner, Constant Contact allows Mailinator and other addresses that are disposable. It is too bad most services do not follow the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts that are inclined to be other or transactional such email addresses so that the user can choose whether to remove or store them.
Segments are based on that list you. Select when saving the contacts but it’s also quite simple to go back and change the list. In the Contact Manager, we just clicked on the addresses we wanted to incorporate to another list. A new feature enables users to choose a listing for contacts to whenever they click on a link within an email to be added, the business said. This feature is available in most packages. Additionally, it can be paired with an autoresponder so that, when a touch clicks a link, there is a email sent to them. Constant Contact allows you assign tags to contacts, which is helpful if you want to track things like the way they signed up, if they’re loyalty members, or anything else you may want to track. Constant Contact Review 2016
Our only quibble with the Contact Manager is That it’s a hassle. After we glued our list and cut, we just dropped in email addresses. We did not have other areas, such as address or name. We had to load each record and update the fields to add this. This wasn’t that simple because the pages were slow to load in our testing. Since we can see the whole list in Contact Manager, it would have been nice to be able to simply click on the missing area, enter, and just keep going down the page. Lesson learned: Be sure to have all of the relevant fields populated in the listing before uploading the names.
Constant Contact also lets you produce forms That customers can use to register for newsletters and emails. These forms can be hosted either on your site or on Constant Contact’s servers. The users can be segmented by you based on if they used the form or methods, which may be useful. The business also recently announced a brand new signup form editor that is designed to permit users to create inline forms which can be embedded on a site as well as pop-up forms which could be customized to display after a fixed amount of time or when a visitor tries to leave the website, the company said.
Constant Contact requires you to verify that You already have consent from your entire list–no purchased lists permitted! Since there is no way to verify you have consent from each person getting messages sent to this address you also can not use group addresses such as sales @ or advertising @ addresses or distribution lists. You might make autoresponders, recorded under the button, to send when a user is added to some list. We used the templates to build a particular publication .
Constant Contact appears like a Stage but its error messages were disconcerting. This the instrument is solid, and for businesses new to email marketing, Constant Contact is a good way to begin. We want it offered a bit more flexibility in the scheduling of campaigns and creation of autoresponders in particular. Constant Contact Review 2016
If you do not need these features, However Constant Contact is an excellent option. If you want just a bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Different sorts of marketing automation functions doesn’t want to refer to itself as a marketing automation suite that is conventional. Instead, Constant Contact likes to inform prospects that it is a cross between email advertising and advertising automation or what it calls”email automation.”
That is because, unlike other tools, such as Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact does not doesn’t offer branching logic. It focuses on two triggers to begin automation campaigns. For instance, you can begin an automation workflow whenever someone joins a listing or accomplishes a landmark, such as a birthday or anniversary for a customer. You can’t alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link inside the body of this email.
These features, which make advertising Automation platforms automatic more intelligent and, well, compared to marketing tools, make life personalized and more easy for marketers for clients. Additionally, Constant Contact does not offer A/B testing (they do offer subject line A/B testing), no research marketing inclusion, and also the restricted workflows it is possible to create don’t offer you drag-and-drop builders, which can be pretty much standard nowadays. Should you need basic automation for first and second interactions with customers, then Constant Contact is a automation system. If you would like sequencing and flexible workflows that adjust to your customers’ specific activities Constant Contact isn’t powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their site, they’re a tool for companies. And, as it is worth assessing them on these terms. They have enough of the basics covered to meet most small companies, as mentioned previously, and then we’d recommend them highly, if it had been as simple as that. Constant Contact Review 2016
Nowadays, the issue, is that there are Lots of other email Tools offering even more than Constant Contact, and also for a lot less cash. This includes user expertise, but also not just features. In reality, for the amount you pay with Constant Contact, you could end up using tools such as ActiveCampaign and GetResponse.
They do pick up things Due to their decent deliverability prices, integrations (especially social media integrations), and for allowing different access levels for different users. And with recent improvements to marketing automation and coverage, it does look as though they’re making an effort to enhance the item. However, their lack of advanced features makes it hard to recommend over others at their price point. Constant Contact Review 2016