Intro Constant Contact Segments
Constant Contact have been in the marketing video game since 1995. During this time they have managed to turn into one of the most used email tools in the world. Constant Contact Segments
What Makes them unique is that they have added features over the decades that none such as surveys, an event management tool, and social campaigns. These contribute to the diverse list of options as well as automations and recurring newsletters.
In Addition to these choices, they also boast a Market with over 400 integrations that cater to even the most market of merchandise and apps. Yet despite features and these flashy numbers, curiosity about Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to take a look at Constant Contact’s ins & outs and check whether it’s still applicable in the 21st century.
If You’re choosing an email Marketing tool for the small business, you can do much worse than Constant Contact (which starts at $20 per month). If you would like to test out a few of the attributes without committing, then the company provides a trial. This review looks specifically. Were it not for a few unexplained technical hiccups, Constant Contact could have been an easy pick for our first choice.
How Can Constant Contact pile up against the Competition in its marketing database for businesses with 2,500 connections? It carries a top price that is $45-per-month. Email advertising programs also have a limit on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond these triggered by sign-ups, such as birthdays and anniversaries. You can send an email series to a certain set of contacts, such as a day-by-day guide to getting started with your ceremony or follow-ups to an event. This works by segmenting your contacts into various folders and matching them up with autoresponders. The image library allows 2 GB of storage. Users can access paid and free stock photos through Constant Contact. You can now interact with assistance via Twitter. Constant Contact Segments
Constant Contact is easy to use and has plenty Beginning with the information icons located alongside disciplines and choices describing what they are Knowledge Base articles, and coaches accessible at a toll-free number. Constant Contact has a Task page that lists the status of various jobs, such as contacts that are uploaded, so you know what is going on in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat can be obtained, along with the agents will call you to ensure to have.
Pricing and Features
Constant Contact offers a number of plans Depending on the size of your subscriber base. The least expensive plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can sign up for other add-on providers, such as EventSpot ($20 per month for one event; $25 for up to five events) for event registrations, and research ($10 per month) to run polls (all of which are included at no extra charge on the Email Plus program ). The Basic account comes to keep pictures used in the email campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget that may be added to your site on which you may display links to around 100 emails. This is a if you want your customers to have the ability to see your older messages.
The free trial gives you access to all These features for 60 days however you can only send up to 100 mails. The trial is a great way to get used to the platform to get a number of messages. When you’re sure about the stage, update to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which can be unusual in this space.
When you are ready to create a newsletter, you Can use the template to begin. The editing application lets you tweak images text, and even colors. There’s also a networking library where you can save your personal resources, such as company logos and other images. Constant Contact Segments
Once you’re satisfied with your newsletter, You can send it immediately or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so on). We could not find a recurring program to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages based on the local time in the recipient’s location, as GetResponse can.
The company also recently announced a new Feature named Action Blocks, which allow marketers to include polls or RSVP cubes to standard emails. This permits recipients to answer messages with one click without having to depart the email inbox and visit some web page.
You can track once you’ve sent a newsletter using the Reports tab, its success. The dashboard displays the fundamentals, including opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open prices along with a graph compares performance across multiple campaigns. Users may also pick up to five mails to compare high-level results side by side. The report has a handy Refresh button so that you can see real-time outcomes. It is not like MailChimp where you’ve got to manually load the webpages. When we opened emails and clicked on the links, they were registered nearly immediately.
The Resource Center offers links to Information about average clickthrough rates by industry. You may even look at relative metrics to figure out if your degree of engagement with your clients is improving or declining over the past three months. The mobile app is handy if you want to observe the effort functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually type addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form to manually put in an Address, we received an error message but it didn’t state what had gone wrong. We were motivated to hit the last button to return and resolve the problem but we couldn’t because the page had expired from our browser (Firefox) cache. After a few attempts, the whole page crashed. This was an odd experience, to say the least. Constant Contact has ensured us has greatly improved because our initial test and this is unlikely to happen again.
The file upload import, and CRM Migration options, on the other hand, were secure and easy to use. We think most people would wind up using one of these options. We tracked the upload progress under”Contacts: Activity” and was notified when the import was finish. Like Campaigner, Constant Contact allows Mailinator and speeches that are disposable. It’s too bad many services do not comply with the case of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts that are inclined so that the user can decide whether to eliminate or store them to be other or transactional such addresses.
Segments are initially based on which list you If saving the contacts but it’s also really easy to go back, Select and change the list. In the Contact Manager, we just clicked on the speeches we wanted to add to a different listing. A new feature enables users to choose a listing for contacts to whenever they click on on a particular link within an email to be added, the business said. This attribute is available in all packages. Additionally, it can be paired with an autoresponder so that, when a link is clicked by a contact, there is a email delivered to them. Constant Contact lets you assign tags to contacts, which is helpful if you need to monitor things like how they signed up, if they are loyalty associates, or anything else you may want to monitor. Constant Contact Segments
Our only quibble with the Contact Manager is That it’s a pain to edit the user records. After we pasted our listing and cut, we just dropped in email addresses. We didn’t have other fields, such as name or address. To add this, we had to load each record and update the subjects. Because the pages were slow to load in our testing, this was not that straightforward. Since we could see the whole list in Contact Manager, then it might have been nice to be able to just click on the missing area, enter, and just keep going down the page. Lesson learned: Be certain to have all of the applicable fields before uploading the titles, populated.
Constant Contact also lets you produce forms That customers can use to sign up for newsletters and emails. These forms may be hosted either on your site or on Constant Contact’s servers. You can section the consumers based on whether they used methods or the form, which may be useful. The business also recently announced a new sign-up form editor that’s designed to permit users to create inline forms which can be embedded on a website in addition to pop-up forms that could be customized to display after a set amount of time or when a visitor attempts to leave the website, the business stated.
Constant Contact demands you to verify that You have approval from your whole record! Since there is absolutely no way to confirm you’ve got permission from every individual getting messages you also can not use group addresses such as sales @ or advertising @ addresses or distribution lists. You can also make autoresponders, recorded under the Create button, to ship when a user is added to a list. We used the templates to construct a special newsletter to subscribers.
Constant Contact generally feels like a Stage but its random error messages were disconcerting. This aside, the instrument is strong, and for small companies new to email marketing, Constant Contact is a fantastic way to begin. We wish it provided flexibility in the scheduling of autoresponders of campaigns and production in particular. Constant Contact Segments
If you do not need these features, However, then Constant Contact is an excellent option. If you want just a bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Various sorts of marketing automation works, the firm doesn’t want to refer to itself as a marketing automation package that is conventional. Instead, Constant Contact likes to tell prospects that it’s a cross between email marketing and marketing automation or exactly what it requires”email automation.”
That is because, unlike other tools, for example Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. It focuses on two factors to begin automation campaigns. For instance, you can begin an automation workflow whenever someone achieves a milestone, such as a birthday or anniversary for a customer or joins a listing. But you can not change automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic slightly more intelligent and, well, compared to advertising tools, make life more personalized and easier for entrepreneurs for customers. Additionally, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no research marketing addition, and also the restricted workflows it is possible to create do not offer you drag-and-drop builders, which can be pretty much standard nowadays. Should you need basic automation for interactions with clients, then Constant Contact is a reliable automation system. If you want adaptive workflows and innovative sequencing that adapt to your customers’ specific activities, then Constant Contact isn’t strong enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their site, they’re a tool for smaller businesses. And, as such, it’s well worth evaluating them on those conditions. They have enough of the fundamentals covered to satisfy most small businesses, as stated above, and we’d recommend them highly if it had been as simple as that. Constant Contact Segments
These days, the Matter, is that there are Lots of other email Tools offering even more than Constant Contact, and for a lot less money. This includes not just attributes, but also user experience. In reality, for the amount you pay with Constant Contact, you could end up using far more powerful tools like ActiveCampaign and GetResponse.
They do pick points up Due to their adequate deliverability prices, integrations (especially social media integrations), and for enabling different access levels for separate users. With recent improvements to promotion automation and reporting, it will seem like they’re making an attempt. But their lack of innovative features which makes it hard to recommend over others at their price point. Constant Contact Segments