Background Constant Contact Software
Constant Contact happen to be in the email marketing video game since 1995. Throughout this time they’ve managed to turn into one of the email tools in the world. Constant Contact Software
What Makes them unique is that they’ve added features over the years that none like surveys an event management tool, and campaigns. These contribute to the list of email options as well as automations and newsletters that are recurring.
On top of these choices, they also boast a Market with over 400 apps and integrations that cater for even the most niche of merchandise. Yet despite attributes and these numbers, interest in Constant Contact seems to be according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check if it is still relevant in the 21st century.
If You’re choosing an email Marketing tool for your business, you could do a lot worse than Constant Contact (which starts at $20 a month). If you would like to try a few of the features out without committing the company offers a trial. This review looks specifically. Were it not for some unexplained hiccups, Constant Contact might have been an easy pick for our first option.
How does Constant Contact stack up against the Contest for businesses with 2,500 contacts in its own advertising database? It carries a price tag that is $45-per-month that is high. Many email advertising programs also have a limit on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond those triggered by sign-ups, such as anniversaries and birthdays. You can even send an email series to a certain set such as a day-by-day guide to getting started with follow-ups or your service to an event. This works by segmenting your contacts into different folders and matching them up with autoresponders. The picture library now allows 2 GB of storage, with a maximum file size of 5MB. Users can access stock photos that are free and paid through Constant Contact. Finally, you can interact with support via Twitter. Constant Contact Software
Constant Contact is Simple to Use and has plenty Of aid options, beginning with the information icons located next to fields and options describing what they are, extensive Knowledge Base articles, and coaches accessible at a toll-free amount. Constant Contact has a Task page that lists the status of various tasks, such as uploaded contacts, so you understand what is going on in the background.
Phone support is not 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat can be obtained, and the brokers will call you to ensure you have.
Pricing and Features
Constant Contact offers a number of plans Based on how big your subscriber base. The least expensive plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it’s not too different from Campaigner. You may register for additional add-on providers, such as EventSpot ($20 per month for a single event; $25 for up to five events) for event registrations, and Survey ($10 per month) to run surveys (all of which are included at no extra charge on the Email Plus plan). The fundamental account comes to keep images used from the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which may be added to a website on which you may display links to up to 100 mails. If you would like your clients to be able to see your messages that are older, this is a handy add-on.
The free trial gives you access to all of You can send up to 100 mails although these attributes for 60 days. The trial is a superb way to get accustomed to the platform for a number of messages. When you are certain about the platform, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this space.
When you are ready to create a newsletter, you Can use the template to begin. The editing application allows you tweak pictures, text, and even colors. There is also a media library where you are able to save your personal assets, such as company logos and other images. Constant Contact Software
As Soon as You’re satisfied with your newsletter, It is possible to send it right away or schedule it for after (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t find a recurring schedule to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages depending on the local time in the receiver’s location, as GetResponse can.
The Business recently announced a new Feature called Action Blocks, which enable marketers to include polls or RSVP cubes to regular emails. This enables recipients to respond to messages with a single click without having to leave the email inbox and also go to a web page.
You can monitor As Soon as You’ve sent a newsletter using the accounts tab its success. The dash displays the fundamentals, such as unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open prices along with a chart compares performance across multiple campaigns. Users can also select up to five mails to compare high-level results side by side. The report has a convenient Refresh button so that you can see real-time results. It is not like MailChimp in which you’ve got to manually load the webpages. When we opened mails and clicked on the links, they had been enrolled almost instantly.
The Resource Center offers links to Information about average clickthrough rates by industry. You can also look at relative metrics to figure out if your level of engagement with your customers is improving or declining over the past 3 months. The cellular app is handy if you want to see the campaign functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape Address, we received an error message but it didn’t say what had gone wrong. We were motivated to hit on the Previous button to go back and resolve the problem but we could not because the page had died out of our browser (Firefox) cache. After a couple of tries, the whole webpage crashed. This is an odd experience, to say the least. Constant Contact has assured us has greatly improved since our first test and this is not likely to happen again.
The file upload, Gmail import, and CRM Migration alternatives, on the other hand, were easy to use and stable. We believe most people would end up using these options. We monitored the upload progress under”Contacts: Activity” and was informed while the import was finish. Like Campaigner, Constant Contact allows Mailinator and addresses that are disposable. It’s too bad many services don’t follow the case of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts which are likely so that the user can decide whether to eliminate or keep them to be transactional or other similar addresses.
Segments are originally based on which list you If saving the contacts but it’s also really easy to go back, Select and adjust the list. From the Contact Manager, we just clicked on the speeches we wanted to incorporate to another listing. A new feature allows users to choose a listing for contacts to be added to whenever they click on on a particular link in an email, the business said. This feature is available in all packages. It can be paired with an autoresponder so that, when a link is clicked by a contact, a relevant email is sent to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you need to track things like how they signed up, even if they’re loyalty members, or anything else you may want to monitor. Constant Contact Software
Our only quibble with the Contact Manager is That it’s a hassle. When we pasted our list and cut, we dropped in addresses. We did not have other fields, such as address or name. We needed to load each person listing and update the fields, to bring this. Because the pages were slow to load in our testing, this was not that straightforward. Since we could see the entire list in Contact Manager, then it would have been nice to be able to simply click on the lost field, input, and just keep going straight down the page. Lesson learned: Be certain to have each the applicable fields before uploading the titles populated.
Constant Contact also lets you produce forms That clients can use to sign up for emails and newsletters. These forms may be hosted either on your own site or on Constant Contact’s servers. You can segment the users based on if they used the form or procedures, which can be helpful. The business also recently announced a new sign-up form editor that is intended to allow users to create inline forms that may be embedded on a website in addition to pop-up forms that can be customized to display after a set amount of time or when a visitor attempts to leave the website, the business said.
Constant Contact demands you to verify that You already have approval from your list! You also cannot use group addresses like [email protected] or advertising @ addresses or distribution lists since there’s absolutely no way to verify you have consent from every person getting messages sent to that address. You might make autoresponders, listed under the Generate button, to ship automatically every time a user is added to a list. We used the templates to construct a publication .
Constant Contact appears like a Platform but its error messages were disconcerting. This apart, the tool is solid, and for companies new to email marketing, Constant Contact is a good way to begin. We want it offered a little more flexibility in the scheduling of production and campaigns of autoresponders particularly. Constant Contact Software
If you do not need these features, However Constant Contact is an excellent choice. Should you want just a bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Sorts of advertising automation functions does not like to refer to itself as a marketing automation package that is traditional. Instead, Constant Contact likes to tell prospects that it’s a cross between email marketing and advertising automation or what it calls”email automation.”
That is because, unlike other tools, for example Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact does not does not offer branching logic. It focuses to begin automation campaigns. For example, an automation workflow can be started by you when someone achieves a landmark, like a birthday or anniversary as a customer or joins a list. However, you can not change automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
These features, which make marketing Automation platforms automatic slightly more intelligent and, well, than email tools, create life easier for entrepreneurs and personalized for customers. Additionally, Constant Contact does not offer A/B testing (they do offer subject line A/B testing), no search marketing inclusion, and also the limited workflows it is possible to create don’t offer drag-and-drop builders, that can be pretty much standard nowadays. Should you need automation for first and second interactions with clients Constant Contact is a reliable automation system. If you would like flexible workflows and advanced sequencing that adapt to your customers’ specific activities Constant Contact is not strong enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for companies. And, as it is worth assessing them on those conditions. They have enough of the fundamentals covered to meet businesses as stated above, and if it were as straightforward as that then we’d recommend them highly. Constant Contact Software
Nowadays, the issue, is that there are plenty of other email Tools that offer even more than Constant Contact, and for a whole lot less cash. This includes not only attributes, but also user expertise. In reality, for the amount you pay with Constant Contact, you might end up using much stronger tools such as ActiveCampaign and GetResponse.
They do pick points up For their decent deliverability prices, integrations (especially social media integrations), also for enabling different access levels for different users. And with recent enhancements to coverage and marketing automation, it will look as though they’re making an effort. But their lack of features which makes it hard to recommend over others at their price . Constant Contact Software