Background Constant Contact Squarespace
Constant Contact have been in the marketing game since 1995. Throughout that time they have managed to become one of the email tools in the world, boasting over 650,000 clients. Constant Contact Squarespace
What Makes them unique is that they have added several features over the decades that none of their competitors sport, such as surveys an event management tool, and campaigns. All these contribute to the list of alternatives as well as automations and newsletters.
In Addition to these choices, they also boast a Marketplace with over 400 programs and integrations which cater for even the most niche of merchandise. Yet despite these numbers and features, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Reason for us to have a better look at Constant Contact’s ins & outs and check if it is still relevant in the 21st century.
If You’re choosing an email Marketing tool for your business, you can do a lot worse compared to Constant Contact (which starts at $20 per month). Then the company offers a 6-day free trial if you would like to test out some of the attributes without committing. This review looks specifically. Were it not for a few hiccups that were unexplained, Constant Contact might have been an easy choice for our option.
How does Constant Contact stack up against the Contest in its own advertising database for companies with 2,500 connections? It carries a price that is $45-per-month that is high. Many email marketing tools have a cap on how many messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered such as birthdays and anniversaries. You might even send an email series to a certain set of contacts, such as a guide to getting started with your ceremony or follow-ups to a occasion. This works by copying your contacts into different folders and matching them up using autoresponders. The image library currently allows 2 GB of storage. Users can also access paid and free stock photos straight through Constant Contact. Finally, you can now interact with assistance via Twitter. Constant Contact Squarespace
Constant Contact is easy to use and has lots Of aid options, starting with the information icons located alongside disciplines and choices explaining what they are, extensive Knowledge Base articles, and coaches accessible at a toll-free amount. Constant Contact has an Activity page which lists the status of various tasks, such as contacts that are uploaded, so you know what’s happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 pm on weekends. Chat is available, and the agents will call you to make sure you have.
Pricing and Features
Constant Contact offers a number of plans Depending upon the size of your subscriber base. The plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may sign up for other add-on services, for example EventSpot ($20 a month for a single event; $25 for up to five events) for event registrations, and research ($10 per month) to conduct polls (all of which are included at no extra charge on the Mail Plus plan). The Basic account comes to keep pictures used from the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which may be added to your site on which you may display links to around 100 emails. This is a useful add-on if you want your clients to have the ability to see your messages.
The free trial gives you access to all You can send up to 100 emails although these features for 60 days. The trial is a great way to get used to the platform to get a number of messages. Once you’re certain about the stage, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this area.
When you are ready to make a newsletter, you Can use the template to get started. The editing tool allows you tweak pictures text messages, and even colors. There’s also a networking library where you are able to store your personal assets, such as company logos and other images. Constant Contact Squarespace
As Soon as You’re satisfied with your own newsletter, You can send it right away or schedule it for after (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring schedule to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages depending on the local time in the receiver’s location, as GetResponse can.
The Business also recently announced a new Attribute named Action Blocks, which enable marketers to include polls or RSVP blocks to standard emails. This enables recipients to respond to messages with a single click without having to depart the email inbox and go to a web page.
As Soon as You’ve sent a newsletter, then you can track using the accounts tab, Its achievement. The dash displays the fundamentals, such as opens, clickthroughs, bounces, and unsubscribe requests. A handy bar graph shows open rates and a chart compares performance across multiple campaigns. Users can also select up to five emails to compare high speed results side by side. The report has a handy Refresh button so that you can see real-time results. It is not like MailChimp where you have to manually load the webpages. When we opened emails and clicked on the links, they had been enrolled nearly instantly.
The Resource Center offers links to Info about typical clickthrough rates by business. You can also look at comparative metrics to figure out if your level of engagement with your customers is improving or declining over the past three months. The cellular app is handy if you need to observe the campaign functionality from your mobile device.
There are several ways Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the form Address, we repeatedly received an error message but it did not say what had gone wrong. We were motivated to hit on the Previous button to return and resolve the issue but we couldn’t because the page had expired out of our browser (Firefox) cache. After a few tries, the entire page crashed. This was an unusual experience, to say the least. Constant Contact has assured us has greatly improved because our initial test and this is not likely to happen again.
The document upload import, and CRM Migration alternatives, on the other hand, were stable and simple to use. We believe most people would wind up using one of these choices. We tracked the upload improvement under”Contacts: Task” and was notified while the import was complete. Much like Campaigner, Constant Contact allows disposable speeches and Mailinator. It’s too bad many services don’t comply with the example of GetResponse$15.00 in GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts which are inclined so the user can choose whether to eliminate or store them to be transactional or other such email addresses.
Segments are originally based on which list you If saving the contacts but additionally, it is quite simple to go back, Select and adjust the list. In the Contact Manager, we just clicked on the addresses we wanted to add to a different listing. A new feature enables users to select a list for contacts to be added to if they click on a particular link within an email, the company said. This feature is available in all packages. Furthermore, it can be paired with an autoresponder so that, when a link is clicked by a touch, a email is sent to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you need to monitor things like how they signed up, if they’re loyalty members, or anything else you might want to monitor. Constant Contact Squarespace
Our only quibble with the Contact Manager is That it’s a pain. After we cut and pasted our list, we just dropped in email addresses. We didn’t have other areas, such as address or name. Update the subjects and we needed to load each person record, to bring this. This wasn’t that straightforward because the pages were slow to load in our testing. Since we can see the entire list in Contact Manager, it would have been nice to be able to just click on the missing field, enter, and just keep going straight down the page. Lesson learned: Be sure to have all of the applicable fields before uploading the names, populated.
Constant Contact also lets you produce forms That clients can use to sign up for newsletters and emails. These forms may be hosted on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used the form or procedures, which can be helpful. The company also recently announced a new sign-up form editor that is designed to permit users to create inline forms which may be embedded on a website as well as pop-up forms which can be customized to show after a set amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact demands you to confirm that You have consent from your entire list! You can’t use group addresses such as [email protected] or [email protected] addresses or distribution lists since there’s no way to confirm you have consent from each person getting messages. You can create autoresponders, listed under the button, to ship when a user is added to a list. We used the templates to build a particular newsletter to new subscribers.
Constant Contact generally feels like a Platform but its error messages were disconcerting. This aside, the tool is solid, and for companies Constant Contact is a good way to begin. We wish it provided a little more flexibility in the scheduling of autoresponders of creation and campaigns particularly. Constant Contact Squarespace
If you do not need these features, Then Constant Contact is a superb option. Should you need a bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Different kinds of advertising automation functions, the company does not like to refer to itself as a marketing automation package that is conventional. Instead, Constant Contact likes to inform prospects that it is a cross between email marketing and marketing automation or exactly what it requires”email automation.”
That is because, unlike other tools, for example Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact does not doesn’t offer branching logic. It focuses on only two factors to begin automation campaigns. By way of example, you can start an automation workflow when someone accomplishes a milestone, like a birthday or anniversary for a customer or joins a list. You can not change automationsbased on whether someone opened an email, forwarded an email, or clicked on a link.
These attributes, which make advertising Automation platforms more smart and, well, automatic, compared to advertising tools, make life personalized and more easy for marketers for customers. Additionally, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no research advertising addition, and also the limited workflows it is possible to create do not offer you drag-and-drop builders, which can be pretty much standard nowadays. Should you need automation for second and first interactions with customers Constant Contact is a reliable automation program. If you want innovative sequencing and flexible workflows that adapt to your customers’ specific activities Constant Contact is not powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for companies. And, as it is worth assessing them on these conditions. They have a lot of the basics covered to satisfy businesses as mentioned above, and we’d recommend them highly if it had been as straightforward as that. Constant Contact Squarespace
The Matter, these days, is that there are Lots of other email Tools that offer even more than Constant Contact, and also for a lot less money. This includes user experience, but also not only attributes. In fact, for the amount you pay with Constant Contact, you might find yourself using much more powerful tools such as ActiveCampaign and GetResponse.
They do pick up points For their adequate deliverability prices, integrations (particularly social websites integrations), and for allowing different access levels for separate users. With recent improvements to promotion automation and reporting, it does seem as though they’re making an attempt. But their lack of features, such as marketing automation, which makes it difficult to recommend over others at their price . Constant Contact Squarespace