Intro Constant Contact Tech Blog
Constant Contact happen to be from the marketing game since 1995. Throughout this time they’ve managed to become one of the email tools in the world, boasting over 650,000 clients. Constant Contact Tech Blog
What Makes them special is that they have added features over the decades that not one of their competitions game, like surveys an event management tool, and social campaigns. These add to the collection of alternatives readily available, as well as automations and recurring newsletters.
On top of these options, they also boast a Market with over 400 integrations which cater to even the most niche of products and apps. Yet despite features and these numbers, curiosity about Constant Contact appears to be according to Google Trends. Enough reason for us to have a look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century.
If You’re choosing an email Marketing tool for your business, you could do much worse compared to Constant Contact (which starts at $20 a month). If you want to test out a few of the features without committing, then the company provides a 6-day free trial. This review looks specifically at the plan, which supports up to 500 contacts. Were it not for some unexplained hiccups, Constant Contact might have been an easy pick for our initial option.
How does Constant Contact pile up against the Competition in its own advertising database for companies with 2,500 contacts? It carries a top price tag that is $45-per-month. Email advertising tools have a limit on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Email autoresponders beyond those triggered including birthdays and anniversaries. You can send an email series to a certain set of contacts, such as a day-by-day guide to getting started with your service or follow-ups to an event. This works by matching them up with autoresponders and segmenting your contacts. The picture library allows 2 GB of storage, with a maximum file size of 5MB. Users can access stock photos that are free and paid straight through Constant Contact. You can interact with assistance via Twitter. Constant Contact Tech Blog
Constant Contact is Simple to Use and has plenty Beginning with the information icons helpfully located alongside disciplines and options describing what they are Knowledge Base coaches accessible, and articles. Constant Contact has an Activity page which lists the status of different tasks, such as uploaded contacts, so you know what’s going on in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 pm throughout the week, and 10 a.m. to 8 pm on weekends. Chat can be obtained, and the agents will also call you to ensure you have all the information you need.
Pricing and Features
Constant Contact offers a number of plans Depending upon the size of your subscriber base. The least expensive plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can register for additional add-on providers, such as EventSpot ($20 a month for a single event; $25 for up to five events) for event registrations, and research ($10 per month) to conduct surveys (all of which are included at no extra charge on the Email Plus program ). The fundamental account comes to keep images used from the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which can be added to a site on which you may display links to around 100 emails. If you would like your clients to have the ability to see your older messages, this is a handy add-on.
The free trial gives you access to all These features for 60 days however you can just send up to 100 emails. The trial is a superb way to get accustomed to the platform for a restricted number of messages. Once you are sure about the platform, update to the paid version and start blasting away. There’s also a 30-day money-back guarantee, which can be uncommon in this area.
When you are ready to make a newsletter, you May use the template to get started. The editing application allows you tweak pictures, text, and even colors. There is also a media library where you are able to save your personal assets, such as company logos and other images. Constant Contact Tech Blog
As Soon as You’re satisfied with your newsletter, You can send it right away or schedule it for after (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring schedule to send messages on a daily, weekly, or monthly basis the way Campaigner does, or to send messages depending on the local time at the receiver’s place, as GetResponse can.
The Business also announced a new Attribute named Action Blocks, which allow marketers to add polls or RSVP blocks to regular emails. This permits recipients to answer messages with one click without having to leave the email inbox and also visit some web page.
You are able to track, As Soon as You’ve sent a newsletter Its achievement by using the accounts tab. The dashboard displays the fundamentals, including opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open rates and a graph compares performance over multiple campaigns. Users can also pick up to five mails to compare high speed results side by side. The report has a convenient Refresh button so that you can see real-time outcomes. It’s not like MailChimp in which you have to manually load the pages. When we opened mails and clicked on the links, they had been enrolled almost immediately.
The Resource Center offers links to Information about typical clickthrough rates by industry. You can also look at relative metrics to figure out if your level of engagement with your customers is improving or declining over the past three months. The mobile app is handy if you want to see the campaign functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Address, we received an error message but it did not state what had gone wrong. We were prompted to hit on the Previous button to return and resolve the issue but we could not because the page had expired from our browser (Firefox) cache. After a few tries, the entire page crashed. This was an unusual experience, to say the least. Constant Contact has ensured us its infrastructure has greatly improved because our initial test and this is not likely to happen again.
The file upload import, and CRM Migration alternatives, on the other hand, were stable and easy to use. We think most people would wind up using these options. We tracked the upload improvement under”Contacts: Activity” and was informed when the import was complete. Much like Campaigner, Constant Contact allows Mailinator and other addresses that are disposable. It is too bad most services don’t comply with the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts which are likely to be other or transactional similar email addresses so the user can decide whether to eliminate or keep them.
Segments are based on which list you If saving the contacts but it’s also quite simple to go back, Select and change the list. In the Contact Manager, we just clicked on the addresses we wanted to add to another listing. A new feature allows users to choose a list for contacts to be added to if they click on on a specific link within an email, the business said. This attribute is available in all packages. Additionally, it may be paired with an autoresponder so that, when a contact clicks a link, a email is sent to them. Constant Contact allows you assign tags to contacts, which can be helpful if you want to monitor things like how they signed up, if they’re loyalty members, or anything else you might want to track. Constant Contact Tech Blog
Our only quibble with the Contact Manager is That it is a hassle to edit the user records. After we glued our listing and cut, we dropped in email addresses. We did not have other areas, such as name or address. To bring this, update the fields and we needed to load each record. This was not that straightforward because the pages were slow to load in our testing. Since we could see the whole list in Contact Manager, it might have been nice to be able to just click on the lost field, enter, and just keep going straight down the page. Lesson learned: Be sure to have all of the applicable fields before uploading the names populated.
Constant Contact also lets you create forms That clients can use to register for emails and newsletters. These forms may be hosted either on your site or on Constant Contact’s servers. You can section the consumers based on if they used the sign-up form or other procedures, which may be useful. The company also recently announced a brand new signup form editor that’s designed to permit users to create inline forms that can be embedded on a site as well as pop-up forms that can be customized to show after a fixed amount of time or when a visitor attempts to leave the web site, the business said.
Constant Contact requires you to confirm that You have consent from your entire list! You also can’t use set addresses such as [email protected] or advertising @ addresses or distribution lists since there is absolutely no way to confirm you have consent from every individual getting messages sent to that address. You can even create autoresponders, recorded under the Create button, to send every time a user is added to some list. We used the templates to construct a special publication .
Constant Contact generally feels like a Stage but its random error messages were disconcerting. This the tool is solid, and for small businesses new to email marketing, Constant Contact is a good way to begin. We want it provided flexibility in the scheduling of autoresponders of campaigns and production in particular. Constant Contact Tech Blog
If you don’t want these Additional features, However Constant Contact is a superb choice. If you want a little bit more flexibility in your marketing strategy, then check out email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Different sorts of marketing automation works, the firm does not want to refer to itself as a advertising and marketing automation package that is traditional. Rather, Constant Contact likes to inform prospects that it is a cross between email marketing and marketing automation or what it requires”email automation”
That’s because, unlike other tools, such as Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. It focuses on just two triggers to start automation campaigns. By way of example, an automation workflow can be started by you whenever someone joins a list or achieves a landmark, such as a birthday or anniversary for a customer. However, you can’t change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link.
These features, which make marketing Automation platforms automatic slightly more intelligent and, well, than email marketing tools, make life more personalized and more easy for marketers for clients. Additionally, Constant Contact does not provide A/B testing (they do provide subject line A/B testing), no search marketing inclusion, and also the limited workflows it is possible to create do not offer you drag-and-drop builders, that can be pretty much standard these days. Should you require automation for second and first interactions with clients Constant Contact is a automation system. If you would like adaptive workflows and advanced sequencing that adapt to your customers’ specific actions, then Constant Contact is not powerful enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their website, they are a tool for smaller businesses. And, as it is well worth evaluating them. They have a lot of the basics covered to satisfy small businesses, as stated above, and then we’d recommend them more highly if it had been as straightforward as that. Constant Contact Tech Blog
The issue, nowadays, is that there are plenty of email Tools offering even greater than Constant Contact, and also for a lot less money. This includes not only features, but also user expertise. In fact, for the volume you pay with Constant Contact, you could find yourself using tools like ActiveCampaign and GetResponse.
They do pick up things Due to their adequate deliverability rates, integrations (particularly social websites integrations), and for enabling different access levels for different users. With recent improvements to reporting and promotion automation, it will look as though they’re making an attempt. However, their lack of features which makes it difficult to recommend over others at their price point. Constant Contact Tech Blog