Intro Constant Contact Training Manual
Constant Contact have been in the email marketing game since 1995. During that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 customers. Constant Contact Training Manual
What Makes them unique is that they’ve added features over the years that not one like surveys, an event management tool, and campaigns. These add to the diverse collection of email alternatives as well as automations and newsletters that are recurring.
On top of these options, they also boast a Market with over 400 apps and integrations which cater for even the most market of merchandise. Yet despite features and these flashy numbers, curiosity about Constant Contact appears to be on the decline, at least according to Google Trends. Reason for us to have a look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If you are choosing an email Marketing tool for the business, you could do a lot worse compared to Constant Contact (which begins at $20 per month). If you would like to try out some of the attributes without committing the company provides a trial. This review looks specifically at the program, which supports up to 500 contacts. Were it not for a few technical hiccups that were unexplained, Constant Contact might have been an easy pick for our option.
How does Constant Contact stack up against the Competition in its advertising database for businesses with 2,500 contacts? It carries a high price . Email advertising tools also have a cap on the number of messages you can send in a month but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered by sign-ups, including birthdays and anniversaries. You might send an email series to a certain set of contacts, like a guide to getting started with follow-ups or your ceremony to a occasion. This works by copying your contacts into different folders and matching them up using autoresponders. The image library currently allows 2 GB of storage, with a file size of 5MB. Users may also access paid and free stock photos directly through Constant Contact. Finally, you can now interact with assistance via Twitter. Constant Contact Training Manual
Constant Contact is Simple to Use and has plenty Of aid options, starting with the information icons located alongside options and disciplines describing what they are, extensive Knowledge Base articles, and trainers accessible at a toll-free amount. Constant Contact has a Task page that lists the status of different jobs, such as uploaded contacts, so you know what is happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, along with the agents will also call you to ensure to have.
Pricing and Features
Constant Contact offers a number of plans Depending upon how big your subscriber base. The plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A plan prices $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can register for other add-on services, such as EventSpot ($20 per month for a single event; $25 for up to five occasions ) for event registrations, and Survey ($10 per month) to conduct polls (all of which are included at no extra charge on the Mail Plus program ). The Basic account comes with a Library to keep images used from the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which can be added to a website on which you may display links to up to 100 mails. If you want your customers to be able to see your messages that are older, this is a handy add-on.
The free trial gives you access to all of These features for 60 days but you can send up to 100 mails. The trial is a superb way to get used to the platform to get a restricted number of messages. When you are sure about the platform, upgrade to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which can be uncommon in this space.
When you are ready to make a newsletter, you Can use the template to get started. The editing application allows you tweak pictures, text messages, and colors. There is also a media library where you can save your personal assets, such as company logos and other graphics. Constant Contact Training Manual
Once you’re Happy with your newsletter, It is possible to send it right away or schedule it for after (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so on). We couldn’t find a recurring schedule to send messages on a daily, weekly, or monthly basis the way Campaigner doesto send messages based on the local time in the receiver’s place, as GetResponse can.
The company also recently announced a new Attribute called Action Blocks, which enable marketers to include polls or RSVP blocks to regular emails. This permits recipients to answer messages with one click without having to leave the email inbox and visit some web page.
You can monitor As Soon as You’ve sent a newsletter using the accounts tab, Its achievement. The dash displays the basics, such as unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open rates along with a graph compares performance across multiple campaigns. Users may also select up to five mails to compare high-level results side by side. The report has a handy Refresh button so that you may observe real-time results. It is not like MailChimp in which you have to manually load the webpages. When we opened mails and clicked on the links, they were enrolled nearly immediately.
The Resource Center offers links to Information about typical clickthrough rates by business. You can even look at comparative metrics to figure out if your degree of engagement with your clients is improving or declining over the past 3 months. The cellular app is useful if you need to see the campaign performance from your mobile device.
There are several ways Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Speech, we repeatedly received an error message but it didn’t state what had gone wrong. We were prompted to hit the last button to go back and resolve the problem but we couldn’t because the page had expired from our browser (Firefox) cache. After a few attempts, the whole webpage crashed. This is an unusual experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved because our initial test and that this is not likely to occur again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were stable and simple to use. We think most people would wind up using one of these options. We tracked the upload progress under”Contacts: Task” and was notified when the import was finish. Like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It’s too bad most services don’t comply with the example of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts which are inclined so the user can choose whether to remove or keep them to be other or transactional such addresses.
Segments are initially based on that list you. If saving the contacts but additionally, it is quite simple to go back, choose and adjust the list. From the Contact Manager, we clicked on the speeches we wanted to add to another listing. A new feature allows users to choose a list for contacts to whenever they click on on a link within an email to be added, the company said. This feature is available in most packages. It can be paired with an autoresponder so that, when a touch clicks a link, there is a email sent to them. Constant Contact allows you assign tags to contacts, which is helpful if you want to monitor things such as how they signed up, even if they are loyalty members, or whatever else you might want to track. Constant Contact Training Manual
Our only quibble with the Contact Manager is That it is a hassle to edit the consumer records. When we cut and pasted our list, we dropped in email addresses. We did not have other fields, such as name or address. We had to load each listing and update the fields to bring this. Because the pages were slow to load in our testing, this was simple. Since we could see the entire list in Contact Manager, then it would have been nice to be able to simply click on the lost area, input, and just keep going straight down the page. Lesson learned: Be certain to have each of the applicable fields populated before uploading the titles.
Constant Contact also enables you to produce forms That customers can use to register for emails and newsletters. These forms can be hosted either on your site or on Constant Contact’s servers. You can section the users based on if they used the sign-up form or methods, which may be helpful. The company also recently announced a new sign-up form editor that’s intended to permit users to produce inline forms which can be embedded onto a website as well as pop-up forms that can be customized to display after a fixed amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact requires you to confirm that You have consent from your list–no bought lists permitted! As there is no way to confirm you have consent from every person receiving messages you can’t use group addresses like sales @ or marketing @ addresses or distribution lists. You might also create autoresponders, recorded under the Generate button, to ship automatically when a user is added to some list. We used the templates to construct a publication that was Welcome to new subscribers.
Constant Contact generally feels like a Stage but its random error messages were disconcerting. This the instrument is strong, and for many small businesses new to email marketing, Constant Contact is a good way to get started. We want it provided flexibility in the scheduling of autoresponders of creation and campaigns in particular. Constant Contact Training Manual
If you don’t need these extra features, But then Constant Contact is an excellent option. Should you need just a bit more flexibility in your marketing plan, then check out email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Kinds of advertising automation works doesn’t like to refer to itself as a conventional advertising and marketing automation suite. Instead, Constant Contact likes to tell prospects that it’s a cross between email marketing and marketing automation or exactly what it requires”email automation.”
That is because, unlike other tools, for example Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact doesn’t doesn’t offer branching logic. Instead, it focuses on only two factors to begin automation campaigns. For instance, you can begin an automation workflow whenever someone joins a listing or achieves a landmark, like a birthday or anniversary for a customer. But you can not change automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link inside the body of the email.
Automation platforms automatic more intelligent and, well, compared to email tools, create life easier for marketers and more personalized for customers. Additionally, Constant Contact doesn’t offer A/B testing (they do provide subject line A/B testing), no search marketing inclusion, and also the limited workflows it is possible to create don’t offer drag-and-drop builders, that are pretty much standard nowadays. If you need automation for second and first interactions with customers, then Constant Contact is a automation program. If you want sequencing and adaptive workflows that adapt to your customers’ specific activities Constant Contact isn’t powerful enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their website, they’re a tool for businesses. And, as such, it’s well worth assessing them on those conditions. As mentioned previously, they definitely have enough of the basics covered to meet companies, and if it had been as simple as that then we’d recommend them highly. Constant Contact Training Manual
The issue, nowadays, is that there are plenty of email Tools offering even greater than Constant Contact, and for a whole lot less money. This includes not only features, but also user expertise. In reality, for the volume you pay with Constant Contact, you could find yourself using tools such as GetResponse and ActiveCampaign.
Points are picked up by them For their decent deliverability prices, integrations (especially social websites integrations), also for enabling different access levels for different users. And with recent improvements to coverage and marketing automation, it does seem as though they’re making an attempt to enhance the product. However, their lack of advanced features, such as marketing automation, which makes it difficult to recommend over others at their price . Constant Contact Training Manual