Background Constant Contact Tutorial
Constant Contact have been in the email marketing game since 1995. Throughout that time they’ve managed to turn into one of the most used email tools in the world, boasting over 650,000 clients. Constant Contact Tutorial
What Makes them special is that they’ve added features over the decades that none of their competitions game, such as surveys, an event management tool, and campaigns. All these add to the list of options as well as automations and newsletters.
On top of these choices, they also boast a Marketplace with over 400 apps and integrations which cater for even the most niche of merchandise. Yet despite these numbers and attributes, curiosity about Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check if it is still relevant in the 21st century.
If you are choosing an email Marketing tool for the business, you could do a lot worse compared to Constant Contact (which starts at $20 a month). If you would like to test out a few of the features without committing, then the business offers a trial. This review looks especially. Were it not for some hiccups that were unexplained, Constant Contact might have been an easy pick for our option.
How Can Constant Contact stack up against the Competition for businesses with 2,500 connections in its marketing database? It carries a top price tag that is $45-per-month. Email marketing tools have a limit on but Constant Contact does not.
Since our last appearance, Constant Contact has Email autoresponders beyond these triggered including birthdays and anniversaries. You might also send an email series to a certain set of contacts, such as a guide to getting started with follow-ups or your ceremony to an event. This works by copying your contacts and matching them up with autoresponders. The image library allows 2 GB of storage, with a maximum file size of 5MB. Users may access free and paid stock photos straight through Constant Contact. You can now interact with support via Twitter. Constant Contact Tutorial
Constant Contact is Simple to Use and has plenty Of help options, beginning with the information icons located alongside fields and options describing what they are Knowledge Base trainers available, and articles. Constant Contact has an Activity page that lists the status of various jobs, such as contacts that are uploaded, so that you know what is happening in the background.
Phone support is not 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, and the agents will even call you to ensure to have all the info that you want.
Pricing and Features
Constant Contact offers a number of programs Depending upon how big your subscriber base. The plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may sign up for other add-on providers, for example EventSpot ($20 per month for a single occasion; $25 for up to five events) for event registrations, and Survey ($10 per month) to run polls (all of which can be included at no additional charge on the Mail Plus program ). The Basic account comes to store images used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget that may be added to your website on which you may display links to around 100 emails. This is a if you want your clients to be able to see your messages that are older.
The free trial Provides you access to all These features for 60 days however you can send up to 100 emails. The trial is a great way to get used to the platform for a limited number of messages. When you are certain about the platform, update to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this area.
When you are ready to make a newsletter, you Can use the template to get started. The editing application allows you tweak text, pictures, and even colors. There is also a media library where you are able to store your own assets, such as company logos and other images. Constant Contact Tutorial
Once you’re satisfied with your own newsletter, You can send it right away or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so forth ). We could not find a recurring program to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages depending on the local time in the receiver’s place, as GetResponse can.
The company also announced a new Feature named Action Blocks, which enable marketers to include polls or RSVP blocks to regular emails. This enables recipients to respond to messages with a single click without having to leave the email inbox and also visit some web page.
As Soon as You’ve sent a newsletter, then you are able to monitor Its achievement by using the accounts tab. The dash displays the fundamentals, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar chart shows open prices and a graph compares performance over multiple campaigns. Users may also select up to five emails to compare high speed results side by side. The report has a convenient Refresh button so that you may observe real-time outcomes. It is not like MailChimp in which you have to manually load the pages. When we opened mails and clicked on the links, they had been registered almost immediately.
The Resource Center offers links to Information about average clickthrough rates by business. You can also look at relative metrics to figure out if your degree of engagement with your clients is improving or declining over the past three months. The cellular app is useful if you need to observe the campaign functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form to manually put in an Speech, we received an error message but it didn’t state what had gone wrong. We were prompted to hit on the last button to return and resolve the problem but we couldn’t because the page had died from our browser (Firefox) cache. After a few attempts, the whole webpage crashed. This is an odd experience, to say the least. Constant Contact has assured us its infrastructure has greatly improved because our first test and this is not likely to occur again.
The file upload import, and CRM Migration alternatives, on the other hand, were secure and easy to use. We think most people would wind up using one of these options. We monitored the upload progress under”Contacts: Activity” and was notified while the import was complete. Like Campaigner, Constant Contact allows Mailinator and other speeches that are disposable. It’s too bad many services do not comply with the case of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts which are inclined to be other or transactional similar addresses so that the user can choose whether to remove or store them.
Segments are originally based on which list you When saving the contacts but it’s also quite simple to go back, choose and adjust the list. In the Contact Manager, we clicked on the speeches we wanted to incorporate to another listing. A new feature allows users to choose a list for contacts to if they click on on a specific link in an email to be added, the company said. This attribute is available in all packages. It can be paired with an autoresponder so that, when a link is clicked by a touch, a pertinent email is delivered to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you need to monitor things such as the way they signed up, if they’re loyalty members, or anything else you may want to track. Constant Contact Tutorial
Our only quibble with the Contact Manager is That it is a pain. After we pasted our list and cut, we dropped in email addresses. We did not have other areas, such as name or address. Update the subjects and we had to load each person record to add this. Because the pages were slow to load in our testing, this was not that simple. Since we could see the entire list in Contact Manager, then it would have been nice to be able to simply click on the lost field, enter, and just keep going straight down the page. So, lesson learned: Be sure to have each the applicable fields populated from the list before uploading the titles.
Constant Contact also enables you to create forms That customers can use to register for emails and newsletters. These forms can be hosted on your own site or on Constant Contact’s servers. You can segment the users based on if they used the form or methods, which can be helpful. The business also recently announced a new sign-up form editor that’s intended to allow users to create inline forms which may be embedded on a website as well as pop-up forms that could be customized to display after a set amount of time or when a visitor attempts to leave the website, the company stated.
Constant Contact requires you to verify that You have consent from your list–no bought lists allowed! You cannot use group addresses such as [email protected] or advertising @ addresses or distribution lists since there is absolutely no way to verify you’ve got permission from each person getting messages sent to this address. You can even create autoresponders, listed under the button, to ship when a user is added to some list. We used the templates to construct a publication that was Welcome to subscribers.
Constant Contact generally feels like a Professional stage but its error messages were disconcerting. This apart, the instrument is strong, and for most small businesses Constant Contact is a good way to begin. We want it provided a little more flexibility in the scheduling of autoresponders. Constant Contact Tutorial
If you don’t need these features, However Constant Contact is an excellent choice. Should you want just a bit more flexibility in your marketing strategy, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Sorts of marketing automation functions, the firm doesn’t want to refer to itself as a marketing automation package. Instead, Constant Contact likes to inform prospects that it is a cross between email marketing and marketing automation or what it requires”email automation”
That’s because, unlike other tools, for example Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t does not provide branching logic. It focuses to start automation campaigns. By way of example, you can start an automation workflow when someone joins a listing or achieves a milestone, like a birthday or anniversary as a customer. But you can not alter automationsbased on whether someone opened an email, forwarded an email, or clicked on a link within the body of this email.
Automation platforms automatic more intelligent and, well, compared to email tools, create life easier for entrepreneurs and personalized for customers. Additionally, Constant Contact doesn’t offer A/B testing (they do offer subject line A/B testing), no research marketing addition, and the restricted workflows it is possible to create don’t offer you drag-and-drop builders, that are pretty much standard nowadays. Should you need basic automation for second and first interactions with clients, then Constant Contact is a trusted automation program. However, if you would like sequencing and adaptive workflows that adjust to your customers’ specific actions Constant Contact is not strong enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they are a tool for businesses. And, as such, it’s worth assessing them on those conditions. They definitely have enough of the basics covered to satisfy small businesses, as stated above, and we’d recommend them more highly, if it were as simple as that. Constant Contact Tutorial
The Matter, nowadays, is that there are plenty of other email Tools offering even greater than Constant Contact, and also for a lot less cash. This includes not only attributes, but also user experience. In fact, for the amount you pay with Constant Contact, you might find yourself using stronger tools such as GetResponse and ActiveCampaign.
They do pick points up Due to their decent deliverability prices, integrations (especially social websites integrations), also for enabling different access levels for different users. And with recent enhancements to reporting and promotion automation, it does look like they’re making an effort to improve the item. But their lack of features makes it hard to recommend over others at their price point. Constant Contact Tutorial