Background Constant Contact Website
Constant Contact have been in the marketing game since 1995. During that time they’ve managed to turn into one of the email tools in the world. Constant Contact Website
What Makes them unique is that they have added features over the years that none of their competitors sport, like social campaigns, surveys, and an event management tool. These add to the varied list of email options as well as automations and newsletters that are recurring.
In Addition to these choices, they also boast a Marketplace with over 400 apps and integrations that cater for even the most niche of merchandise. Yet despite features and these flashy numbers, curiosity about Constant Contact seems to be according to Google Trends. Reason for us to have a better look at Constant Contact’s ins & outs and check whether it is still relevant in the 21st century.
If you are choosing an email Marketing tool for your business, you can do much worse than Constant Contact (which starts at $20 per month). Then the company provides a trial if you would like to try out some of the attributes without committing. This review looks at the Email plan, which supports up to 500 contacts. Were it not for some unexplained technical hiccups, Constant Contact might have been an easy pick for our initial choice.
How does Constant Contact stack up against the Contest for businesses with 2,500 connections? It carries a high price that is $45-per-month. Many email marketing programs have a limit on but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered including birthdays and anniversaries. You might even send an email series to a certain set of contacts, such as a day-by-day guide to getting started with your ceremony or follow-ups to an occasion. This works by matching them up using autoresponders and copying your contacts. The image library allows 2 GB of storage, with a file size of 5MB. Users may also access paid and free stock photographs straight through Constant Contact. You can now interact with support via Twitter. Constant Contact Website
Constant Contact is Simple to Use and has plenty Starting with the information icons located alongside options and fields describing what they are, extensive Knowledge Base articles, and coaches accessible. Constant Contact has an Activity page which lists the status of various jobs, such as contacts that are uploaded, so that you understand what is happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat is available, along with the brokers will also call you to make sure to have.
Pricing and Features
Constant Contact offers a number of programs Based upon the size of your subscriber base. The cheapest plan is $20 per month for up to 500 subscribers and $45 for up to 2,500. A plan prices $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can register for other add-on providers, such as EventSpot ($20 per month for one occasion; $25 for up to five events) for event registrations, and research ($10 per month) to run polls (all of which are included at no additional charge on the Email Plus program ). The fundamental account comes to keep pictures used from the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which may be added to a site on which you can display links to up to 100 mails. If you want your clients to have the ability to see your messages that are older, this is a handy add-on.
The free trial Provides you access to all These features for 60 days however you can only send up to 100 emails. The trial is a superb way to get used to the platform for a number of messages. When you’re sure about the platform, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which is uncommon in this space.
When you’re ready to make a newsletter, you May use the template to get started. The editing tool lets you tweak even colours, images, and text. There is also a media library where you are able to save your own resources, such as company logos and other graphics. Constant Contact Website
As Soon as You’re satisfied with your newsletter, It is possible to send it right away or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so forth ). We could not find a recurring schedule to send messages on a daily, weekly, or yearly basis the way Campaigner does, or to send messages depending on the local time at the receiver’s location, as GetResponse can.
The Business recently announced a new Feature named Action Blocks, which allow marketers to add polls or RSVP blocks to regular emails. This enables recipients to respond to messages with one click without having to depart the email inbox and go to some web page.
Once you’ve sent a newsletter, then you can track By using the accounts tab Its achievement. The dashboard displays the basics, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar graph shows open rates and a chart compares performance over multiple campaigns. Users may also pick up to five emails to compare high speed results side by side. The report has a convenient Refresh button so that you may observe real-time results. It is not like MailChimp where you’ve got to manually load the webpages. When we opened mails and clicked on the links, they were registered nearly instantly.
The Resource Center offers links to Information about average clickthrough rates by business. You can even look at relative metrics to find out if your degree of involvement with your customers is improving or declining over the past 3 months. The mobile app is useful if you want to observe the campaign functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Speech, we repeatedly received an error message but it didn’t state what had gone wrong. We were prompted to hit the last button to return and resolve the problem but we couldn’t because the page had expired from our browser (Firefox) cache. After a couple of tries, the whole page crashed. This was an odd experience, to say the least. Constant Contact has ensured us has greatly improved since our first test and this is unlikely to happen again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were easy to use and secure. We think most people would end up using these choices. We tracked the upload progress under”Contacts: Task” and was notified when the import was finish. Like Campaigner, Constant Contact allows other addresses that are disposable and Mailinator. It’s too bad many services do not follow the case of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts which are likely so that the user can choose whether to remove or store them to be other or transactional such addresses.
Segments are initially based on that list you. When saving the contacts but it’s also quite simple to go back, choose and change the list. In the Contact Manager, we clicked on the addresses we wanted to add to another list. A new feature allows users to select a list for contacts to if they click on on a particular link in an email to be added, the company said. This feature is available in all packages. Furthermore, it may be paired with an autoresponder so that, when a link is clicked by a contact, a email is sent to them automatically. Constant Contact lets you assign tags to contacts, which is helpful if you need to monitor things like the way they signed up, even if they’re loyalty associates, or anything else you might want to monitor. Constant Contact Website
Our only quibble with the Contact Manager is That it’s a hassle. After we cut and pasted our list, we just dropped in email addresses. We did not have other fields, such as address or name. To add this, update the subjects and we had to load each record. This wasn’t that straightforward because the pages were slow to load in our testing. Since we could see the entire list in Contact Manager, then it might have been nice to be able to simply click on the lost area, enter, and just keep going straight down the page. So, lesson learned: Be certain to have each the relevant fields populated in the listing before uploading the names.
Constant Contact also lets you create forms That clients can use to sign up for newsletters and emails. These forms can be hosted on your site or on Constant Contact’s servers. The consumers can be segmented by you based on if they used methods or the sign-up form, which may be helpful. The company also recently announced a brand new signup form editor that’s designed to permit users to create inline forms which can be embedded onto a site in addition to pop-up forms that can be customized to show after a set amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact demands you to confirm that You have approval from your list! As there is no way to confirm you have consent from each person receiving messages sent to that address you can not use group addresses such as sales @ or marketing @ addresses or distribution lists. You might create autoresponders, recorded under the Create button, to send automatically when a user is added to a list. We used the templates to construct a newsletter .
Constant Contact generally feels like a Professional platform but its random error messages were disconcerting. This aside, the instrument is strong, and for most small companies Constant Contact is a good way to begin. We want it provided flexibility in the scheduling of autoresponders. Constant Contact Website
If you do not need these features, However, then Constant Contact is a superb option. Should you need a little bit more flexibility in your marketing plan, then check out email marketing Editors’ Choices Campaigner and MailChimp.
Because Constant Contact only offers seven Different sorts of advertising automation functions, the firm does not like to refer to itself as a traditional marketing automation suite. Instead, Constant Contact likes to tell prospects that it is a cross between email marketing and marketing automation or exactly what it calls”email automation.”
That’s because, unlike other tools, such as Editors’ Choice marketing automation systems Pardot and HubSpot, Constant Contact doesn’t does not offer branching logic. Instead, it focuses on two triggers to begin automation campaigns. For instance, you can start an automation workflow whenever someone joins a listing or accomplishes a milestone, such as a birthday or anniversary as a customer. However, you can not alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link within the body of this email.
Automation platforms slightly more intelligent and, well, automatic, than email marketing tools, make life easier for marketers and personalized for clients. Additionally, Constant Contact does not offer A/B testing (they do provide subject line A/B testing), no research advertising inclusion, and also the limited workflows you can create do not offer drag-and-drop builders, which are pretty much standard nowadays. If you require automation for first and second interactions with clients Constant Contact is a automation program. If you want sequencing and flexible workflows that adapt to your clients’ specific activities Constant Contact isn’t powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they’re a tool for companies. And, as such, it’s worth assessing them. They have a lot of the fundamentals covered to satisfy small businesses as mentioned above, and we’d recommend them highly if it had been as straightforward as that. Constant Contact Website
Nowadays, the Matter, is that there are plenty of other email Tools offering even greater than Constant Contact, and for a lot less cash. This includes not just features, but also user expertise. In fact, for the amount you pay with Constant Contact, you might find yourself using tools like ActiveCampaign and GetResponse.
They do pick points up For their adequate deliverability prices, integrations (particularly social media integrations), and for enabling different access levels for separate users. And with recent enhancements to coverage and marketing automation, it does seem as though they’re making an attempt. However, their lack of advanced features, such as marketing automation, which makes it difficult to recommend over others at their price . Constant Contact Website