Intro Constant Contacts
Constant Contact happen to be from the email marketing game since 1995. Throughout this time they have managed to turn into one of the email tools in the world. Constant Contacts
What Makes them unique is that they’ve added several features over the years that none such as an event management tool, surveys, and campaigns. These add to the varied list of options in addition to automations and newsletters that are recurring.
In Addition to these options, they also boast a Market with over 400 integrations that cater for even the most market of products and apps. Yet despite features and these numbers, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Enough reason for us to take a better look at Constant Contact’s ins & outs and check if it is still applicable in the 21st century.
If You’re choosing an email Marketing tool for the business, you could do much worse compared to Constant Contact (which starts at $20 per month). Then the company provides a free trial if you would like to try out a few of the attributes without committing. This review looks at the plan, which supports up to 500 contacts. Were it not for some hiccups that were unexplained, Constant Contact could have been an easy choice for our option.
How does Constant Contact stack up against the Contest in its marketing database for companies with 2,500 connections? It carries a $45-per-month price that is high. Email marketing tools have a limit on how many messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Added email autoresponders beyond those triggered by sign-ups, such as birthdays and anniversaries. You might send an email series to a set of contacts, such as a guide to getting started with follow-ups or your ceremony to a occasion. This works by segmenting your contacts into various folders and matching them up with autoresponders. The picture library allows 2 GB of storage. Users can also access stock photos that are paid and free through Constant Contact. Last, you can now interact with assistance via Twitter. Constant Contacts
Constant Contact is Simple to Use and has lots Of help options, beginning with the information icons helpfully located alongside options and disciplines explaining what they are, extensive Knowledge Base articles, and trainers accessible. Constant Contact has a Task page which lists the status of various tasks, such as uploaded contacts, so you know what is happening in the background.
Phone support is not 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 p.m. during the week, also 10 a.m. to 8 p.m. on weekends. Chat can be obtained, and the agents will even call you to make sure you have all the info you need.
Pricing and Features
Constant Contact offers a number of programs Based upon how big your subscriber base. The plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $195 for $10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You can sign up for other add-on services, for example EventSpot ($20 a month for a single occasion; $25 for up to five events) for event registrations, and research ($10 per month) to conduct surveys (all of which are included at no additional charge on the Email Plus plan). The fundamental account comes to keep images used in the campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which can be added to a site on which you may display links to around 100 emails. If you want your clients to have the ability to see your messages that are older, this is a useful add-on.
The free trial gives you access to all You can send up to 100 mails although these features for 60 days. The trial is a superb way to get accustomed to the platform to get a limited number of messages. When you’re sure about the platform, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this area.
When you’re ready to create a newsletter, you Can use the template to begin. The editing tool lets you tweak pictures, text messages, and colours. There’s also a networking library where you can save your personal assets, such as company logos and other graphics. Constant Contacts
As Soon as You’re Happy with your newsletter, You can send it right away or schedule it for later (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring program to send messages on a daily, weekly, or yearly basis the manner Campaigner does, or to send messages based on the local time at the recipient’s place, as GetResponse can.
The Business also announced a new Feature called Action Blocks, which enable marketers to add polls or RSVP blocks to regular emails. This enables recipients to respond to messages with one click without needing to leave the email inbox and also visit some web page.
As Soon as You’ve sent a newsletter, then you can track Its success by using the accounts tab. The dash displays the fundamentals, such as opens, clickthroughs, bounces, and unsubscribe requests. A useful bar graph shows open prices along with a graph compares performance across multiple campaigns. Users may also pick up to five mails to compare high speed results side by side. The report has a convenient Refresh button so you may see real-time outcomes. It’s not like MailChimp in which you have to manually load the pages. When we opened mails and clicked on the links, they were enrolled nearly immediately.
The Resource Center offers links to Information about average clickthrough rates by industry. You may also look at relative metrics to find out if your degree of involvement with your clients is improving or declining over the past three months. The mobile app is useful if you need to see the effort performance from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form to manually add an Address, we repeatedly received an error message but it didn’t state what had gone wrong. We were motivated to hit the Previous button to go back and fix the problem but we couldn’t because the page had died from our browser (Firefox) cache. After a couple of attempts, the entire page crashed. This is an odd experience, to say the least. Constant Contact has ensured us its infrastructure has greatly improved because our first test and that this is unlikely to happen again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were secure and easy to use. We believe most people would end up using one of these choices. We monitored the upload improvement under”Contacts: Activity” and was notified while the import was complete. Much like Campaigner, Constant Contact allows other addresses that are disposable and Mailinator. It’s too bad most services don’t follow the case of GetResponse$15.00 at GetResponse, which filters out famous disposable domains. Constant Contact rather flags contacts which are inclined so the user can choose whether to eliminate or keep them to be transactional or other such email addresses.
Segments are based on that list you. Choose if saving the contacts but additionally, it is really easy to go back and adjust the list. From the Contact Manager, we clicked on the addresses we wanted to incorporate to another listing. A new feature allows users to select a list for contacts to be added to whenever they click a link in an email, the business said. This feature is available in most packages. Additionally, it may be paired with an autoresponder so that, when a link clicks, there is a pertinent email sent to them. Constant Contact allows you assign tags to contacts, which is helpful if you need to track things such as the way they signed up, if they’re loyalty members, or anything else you might want to monitor. Constant Contacts
Our only quibble with the Contact Manager is That it’s a pain to edit the consumer records. When we cut and glued our listing, we simply dropped in email addresses. We did not have other fields, such as address or name. To bring this, update the fields and we needed to load each individual record. Because the pages were slow to load in our testing, this was simple. Since we can see the entire list in Contact Manager, it might have been nice to be able to simply click on the missing area, input, and just keep going straight down the page. Lesson learned: Be certain to have all the applicable fields populated before uploading the names.
Constant Contact also lets you create forms That clients can use to sign up for newsletters and emails. These forms can be hosted either on your site or on Constant Contact’s servers. You can section the users based on whether they used the form or alternative procedures, which can be helpful. The business also recently announced a new sign-up form editor that’s intended to allow users to produce inline forms that can be embedded onto a website as well as pop-up forms which can be customized to show after a set amount of time or when a visitor attempts to leave the web site, the business said.
Constant Contact requires you to confirm that You already have approval from your record –no bought lists permitted! You also cannot use set addresses like [email protected] or [email protected] addresses or distribution lists since there is no way to confirm you have consent from every individual getting messages. You can even create autoresponders, recorded under the button, to ship every time a user is added to some list. We used the templates to construct a special publication to subscribers.
Constant Contact appears like a Stage but its random error messages were disconcerting. This the tool is solid, and for companies Constant Contact is a fantastic way to get started. We wish it provided a little more flexibility in the scheduling of autoresponders of creation and campaigns in particular. Constant Contacts
If you don’t need these Additional features, However Constant Contact is a superb option. Should you need a bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Kinds of advertising automation functions, the company doesn’t like to refer to itself as a traditional marketing automation package. Rather, Constant Contact likes to inform prospects that it is a cross between email advertising and marketing automation or exactly what it calls”email automation.”
That is because, unlike other tools, for example Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. It focuses to start automation campaigns. For example, an automation workflow can be started by you when someone accomplishes a milestone, such as a birthday or anniversary for a customer or joins a list. You can’t change automationsbased on whether somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms automatic more smart and, well, compared to email marketing tools, make life more easy for marketers and more personalized for customers. Additionally, Constant Contact does not offer A/B testing (they do offer subject line A/B testing), no research advertising inclusion, and the limited workflows it is possible to create don’t offer you drag-and-drop builders, which are pretty much standard these days. If you need automation for first and second interactions with clients, then Constant Contact is a reliable automation system. If you want adaptive workflows and advanced sequencing that adapt to your customers’ specific activities, then Constant Contact isn’t powerful enough to compete in the marketing automation space.
As Constant Contact themselves reiterate through their site, they are a tool for small companies. And, as it is well worth assessing them on those conditions. They have a lot of the fundamentals covered to satisfy companies, as mentioned above, and then we’d recommend them more highly if it were as straightforward as that. Constant Contacts
The Matter, these days, is that there are Lots of other email Tools offering even more than Constant Contact, and also for a whole lot less money. This includes not only features, but also user expertise. In fact, for the volume you pay with Constant Contact, you might find yourself using much more powerful tools such as GetResponse and ActiveCampaign.
They do pick up points For their adequate deliverability rates, integrations (particularly social websites integrations), also for enabling different access levels for different users. And with recent enhancements to promotion automation and reporting, it will seem like they’re making an attempt. However, their lack of features, such as marketing automation, which makes it difficult to recommend over others at their price point. Constant Contacts