Background Constant Marketing
Constant Contact have been in the email marketing game since 1995. During that time they’ve managed to turn into one of the email tools in the world. Constant Marketing
What Makes them unique is that they have added several features over the decades that none of their competitors sport, like campaigns, surveys, and an event management tool. All these add to the varied collection of email options readily available, as well as automations and newsletters.
On top of these options, they also boast a Market with over 400 apps and integrations which cater to even the most niche of products. Yet despite attributes and these flashy numbers, curiosity about Constant Contact appears to be on the decrease, at least according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check whether it is still relevant in the 21st century.
If you are choosing an email Marketing tool for the business, you could do a lot worse than Constant Contact (which starts at $20 a month). If you would like to try out some of the features without committing, then a free trial is offered by the business. This review looks at the Email plan, which supports up to 500 contacts. Were it not for some unexplained hiccups, Constant Contact could have been an easy pick for our initial option.
How Can Constant Contact pile up against the Competition in its own marketing database for companies with 2,500 contacts? It carries a price that is top. Many marketing tools have a cap on the number of messages you can send in a month but Constant Contact does not.
Since our last appearance, Constant Contact has Added email autoresponders beyond these triggered by sign-ups, including birthdays and anniversaries. You can send an email series to a set such as a guide to getting started with follow-ups or your ceremony to an event. This works by matching them up with autoresponders and segmenting your contacts into different folders. The image library allows 2 GB of storage, with a maximum file size of 5MB. Users may also access paid and free stock photos directly through Constant Contact. You can now interact with assistance via Twitter. Constant Marketing
Constant Contact is easy to use and has lots Of help options, beginning with the data icons located alongside options and fields describing what they are Knowledge Base trainers available at a toll-free amount, and articles. Constant Contact has an Activity page that lists the status of different jobs, such as contacts that are uploaded, so that you understand what is happening in the background.
Phone support is not 24/7 but the hours are Still fairly generous, moving from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat is available, and the brokers will call you to ensure to have.
Pricing and Features
Constant Contact offers a number of plans Depending upon the size of your subscriber base. The least expensive plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A plan costs $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can register for other add-on services, for example EventSpot ($20 per month for a single occasion; $25 for up to five events) for event registrations, and research ($10 per month) to conduct polls (all of which can be included at no additional charge on the Mail Plus plan). The Basic account comes to store images used in the mail campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) creates a widget which can be added to your website on which you may display links to around 100 mails. This is a useful add-on if you would like your customers to be able to see your messages that are older.
The free trial Provides you access to all You can just send up to 100 emails although these features for 60 days. The trial is a superb way to get accustomed to the platform for a limited number of messages. When you are sure about the platform, update to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be uncommon in this area.
When you’re ready to create a newsletter, you May use the template to begin. The editing application lets you tweak even colors, pictures, and text. There’s also a networking library where you are able to store your own resources, such as company logos and other graphics. Constant Marketing
Once you’re Happy with your own newsletter, It is possible to send it immediately or schedule it for later (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring program to send messages on a daily, weekly, or yearly basis the manner Campaigner does, or to send messages based on the local time at the receiver’s location, as GetResponse can.
The Business also recently announced a new Feature named Action Blocks, which allow marketers to add polls or RSVP cubes to regular emails. This enables recipients to answer messages with a single click without having to depart the email inbox and go to some web page.
As Soon as You’ve sent a newsletter, then you are able to monitor By using the accounts tab its success. The dashboard displays the basics, including unsubscribe requests, and opens, clickthroughs, bounces. A useful bar graph shows open rates along with a chart compares performance over multiple campaigns. Users may also pick up to five emails to compare high speed results side by side. The report has a convenient Refresh button so that you can observe real-time results. It is not like MailChimp where you have to manually load the pages. When we opened emails and clicked on the links, they had been registered almost immediately.
The Resource Center offers links to Information about typical clickthrough rates by business. You can even look at relative metrics to find out if your level of involvement with your customers is improving or declining over the past three months. The mobile app is handy if you want to observe the effort functionality from your mobile device.
There Are Lots of ways to add contacts to Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape Speech, we received an error message but it did not say what had gone wrong. We were motivated to hit the last button to return and fix the issue but we couldn’t because the page had died out of our browser (Firefox) cache. After a few tries, the entire page crashed. This is an odd experience, to say the least. Constant Contact has ensured us its infrastructure has greatly improved because our first test and that this is unlikely to happen again.
The document upload import, and CRM Migration options, on the other hand, were simple to use and secure. We think most people would end up using these options. We tracked the upload progress under”Contacts: Task” and was notified when the import was finish. Like Campaigner, Constant Contact allows other speeches that are disposable and Mailinator. It is too bad many services don’t comply with the case of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are inclined so the user can decide whether to eliminate or store them to be other or transactional such addresses.
Segments are based on which list you When saving the contacts but additionally, it is quite simple to go back, choose and change the list. From the Contact Managerwe just clicked on the addresses we wanted to incorporate to a different list. A new feature enables users to choose a listing for contacts to be added to whenever they click a specific link within an email, the business said. This feature is available in most packages. Furthermore, it can be paired with an autoresponder so that, when a touch clicks a link, there is a relevant email sent to them. Constant Contact lets you assign tags to contacts, which can be helpful if you want to monitor things like how they signed up, if they’re loyalty members, or whatever else you may want to track. Constant Marketing
Our only quibble with the Contact Manager is That it’s a hassle to edit the consumer records. After we cut and pasted our listing, we simply dropped in addresses. We did not have other areas, such as name or address. We had to load each listing and update the fields, to add this. This was straightforward because the pages were slow to load in our testing. Since we could see the whole list in Contact Manager, then it would have been nice to be able to just click on the missing area, input, and just keep going down the page. Lesson learned: Be certain to have all of the relevant fields before uploading the titles populated.
Constant Contact also lets you create forms That customers can use to sign up for newsletters and emails. These forms can be hosted either on your site or on Constant Contact’s servers. The users can be segmented by you based on whether they used procedures or the sign-up form, which may be helpful. The business also recently announced a brand new signup form editor that’s designed to allow users to create inline forms which may be embedded on a site in addition to pop-up forms that can be customized to display after a fixed amount of time or when a visitor attempts to leave the website, the company stated.
Constant Contact demands you to verify that You have consent from your list! Since there’s absolutely no way to verify you’ve got consent from every individual receiving messages sent to this address you also can’t use set addresses such as sales @ or marketing @ addresses or distribution lists. You might create autoresponders, listed under the button, to ship every time a user is added to a list. We used the templates to construct a Welcome publication .
Constant Contact appears like a Stage but its arbitrary error messages were disconcerting. This apart, the tool is solid, and for companies Constant Contact is a good way to begin. We wish it offered flexibility in the scheduling of campaigns and creation of autoresponders in particular. Constant Marketing
If you don’t want these features, However, then Constant Contact is a superb option. Should you need a bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Kinds of marketing automation works, the firm does not like to refer to itself as a advertising and marketing automation package. Rather, Constant Contact likes to inform prospects that it is a cross between email advertising and marketing automation or what it requires”email automation”
That is because, unlike other tools, for example Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact doesn’t doesn’t provide branching logic. Instead, it focuses to begin automation campaigns. For example, an automation workflow can be started by you whenever someone achieves a landmark, such as a birthday or anniversary as a customer or joins a listing. However, you can not change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link within the body of this email.
Automation platforms automatic, slightly more intelligent and, well, than email marketing tools, make life more easy for entrepreneurs and personalized for customers. Additionally, Constant Contact does not offer A/B testing (they do offer subject line A/B testing), no search advertising inclusion, and also the limited workflows you can create don’t offer you drag-and-drop builders, which are pretty much standard these days. Should you need automation for interactions with customers Constant Contact is a reliable automation system. If you want sequencing and flexible workflows that adjust to your clients’ specific actions, then Constant Contact isn’t powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their website, they’re a tool for small companies. And, as such, it’s worth assessing them on those conditions. They definitely have a lot of the fundamentals covered to meet companies, as stated above, and then we’d recommend them highly, if it had been as straightforward as that. Constant Marketing
The Matter, nowadays, is that there are Lots of email Tools offering even greater than Constant Contact, and for a lot less money. This includes user experience, but also not just features. In fact, for the volume you pay with Constant Contact, you might end up using tools such as GetResponse and ActiveCampaign.
They do pick up things For their decent deliverability rates, integrations (particularly social websites integrations), also for enabling different access levels for different users. With recent enhancements to marketing automation and reporting, it does seem as though they’re making an attempt to improve the item. But their lack of advanced features, such as marketing automation, which makes it hard to recommend over others at their price point. Constant Marketing