Intro Constant Review
Constant Contact happen to be in the marketing video game since 1995. During that time they have managed to turn into one of the most used email tools in the world. Constant Review
What Makes them unique is that they’ve added many features over the years that none like surveys an event management tool, and social campaigns. All these add to the list of options available, in addition to automations and newsletters that are recurring.
In Addition to these options, they also boast a Market with over 400 integrations that cater for even the most niche of products and apps. Yet despite features and these flashy numbers, curiosity about Constant Contact appears to be according to Google Trends. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check whether it’s still relevant in the 21st century.
If you are choosing an email Marketing tool for the small business, you could do a lot worse than Constant Contact (which begins at $20 a month). Then the business offers a free trial if you would like to try out a few of the attributes without committing. This review looks especially at the Email program, which supports up to 500 contacts. Were it not for some unexplained technical hiccups, Constant Contact might have been an easy choice for our option.
How does Constant Contact stack up against the Contest for companies with 2,500 contacts in its advertising database? It carries a price tag that is high. Many advertising programs have a cap on the number of messages you can send in a month but Constant Contact doesn’t.
Since our last appearance, Constant Contact has Email autoresponders beyond these triggered such as anniversaries and birthdays. You can even send an email series to a certain set of contacts, such as a guide to getting started with follow-ups or your service to a occasion. This works by segmenting your contacts into different folders and matching them up with autoresponders. The picture library allows 2 GB of storage. Users may access stock photos that are paid and free through Constant Contact. Last, you can now interact with assistance via Twitter. Constant Review
Constant Contact is easy to use and has lots Of help options, beginning with the data icons helpfully located next to disciplines and choices explaining what they are Knowledge Base trainers available, and articles. Constant Contact has an Activity page which lists the status of various tasks, such as contacts that are uploaded, so that you understand what’s going on in the background.
Phone support is not 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat is available, along with the brokers will call you to ensure you have.
Pricing and Features
Constant Contact offers a number of plans Depending on how big your subscriber base. The least expensive plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A plan costs $335 for 50,000 and $195 for 10,000 subscribers. Price-wise, it’s not too different from Campaigner. You can sign up for other add-on services, for example EventSpot ($20 per month for a single event; $25 for up to five events) for event registrations, and Survey ($10 per month) to conduct polls (all of which can be included at no extra charge on the Mail Plus plan). The Basic account comes to store pictures used in the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 a month) generates a widget which may be added to your site on which you may display links to up to 100 emails. This is a if you would like your customers to be able to see your messages that are older.
The free trial Provides you access to all of You can just send up to 100 emails although these features for 60 days. The trial is a great way to get used to the platform to get a number of messages. When you’re certain about the platform, update to the paid version and get started blasting away. There is also a 30-day money-back guarantee, which is unusual in this space.
When you’re ready to create a newsletter, you Can use the template to get started. The editing application allows you tweak text messages, images, and even colors. There is also a networking library where you are able to save your personal assets, such as company logos and other images. Constant Review
Once you’re satisfied with your newsletter, You can send it right away or schedule it for later (in 5-minute periods, such as 3:05 a.m., 3:10 a.m., and so forth ). We couldn’t locate a recurring program to send messages on a daily, weekly, or yearly basis the manner Campaigner does, or to send messages based on the local time in the recipient’s location, as GetResponse can.
The company recently announced a new Attribute named Action Blocks, which allow marketers to add polls or RSVP blocks to standard emails. This permits recipients to respond to messages with a single click without having to depart the email inbox and also go to some web page.
You are able to monitor, As Soon as You’ve sent a newsletter using the Reports tab, its success. The dashboard displays the fundamentals, including unsubscribe requests, and opens, clickthroughs, bounces. A handy bar chart shows open rates and a chart compares performance over multiple campaigns. Users may also pick up to five mails to compare high speed results side by side. The report has a handy Refresh button so that you can observe real-time outcomes. It is not like MailChimp in which you have to manually load the webpages. When we opened mails and clicked on the links, they were enrolled nearly immediately.
The Resource Center offers links to Information about average clickthrough rates by industry. You can also look at relative metrics to figure out if your degree of involvement with your clients is improving or declining over the previous 3 months. The mobile app is handy if you need to see the effort performance from your mobile device.
There are several ways Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the shape to manually put in an Address, we repeatedly received an error message but it didn’t say what had gone wrong. We were motivated to hit the Previous button to go back and resolve the issue but we could not because the page had died from our browser (Firefox) cache. After a couple of attempts, the entire webpage crashed. This was an unusual experience, to say the least. Constant Contact has ensured us has greatly improved because our initial test and that this is unlikely to happen again.
The document upload, Gmail import, and CRM Migration alternatives, on the other hand, were secure and simple to use. We believe most people would end up using one of these choices. We monitored the upload improvement under”Contacts: Activity” and was notified while the import was complete. Like Campaigner, Constant Contact allows other speeches and Mailinator. It is too bad many services do not comply with the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts which are inclined so the user can choose whether to remove or keep them to be other or transactional such email addresses.
Segments are originally based on that list you. Choose when saving the contacts but additionally, it is really easy to go back and change the list. From the Contact Managerwe clicked on the speeches we wanted to incorporate to a different list. A new feature allows users to choose a list for contacts to be added to whenever they click on a link in an email, the business said. This feature is available in all packages. Furthermore, it may be paired with an autoresponder so that, when a link is clicked by a touch, there is a email delivered to them. Constant Contact allows you assign tags to contacts, which can be helpful if you want to track things like the way they signed up, if they are loyalty members, or anything else you may want to monitor. Constant Review
Our only quibble with the Contact Manager is That it is a pain. After we glued our list and cut, we dropped in email addresses. We did not have other areas, such as address or name. We needed to load each person record and update the subjects to bring this. Because the pages were slow to load in our testing, this was straightforward. Since we can see the whole list in Contact Manager, it would have been nice to be able to simply click on the lost field, input, and just keep going straight down the page. Lesson learned: Be sure to have each the relevant fields populated before uploading the titles.
Constant Contact also enables you to create forms That clients can use to register for newsletters and emails. These forms may be hosted on your site or on Constant Contact’s servers. The users can be segmented by you based on if they used the form or procedures, which can be helpful. The company also recently announced a brand new signup form editor that is designed to allow users to produce inline forms that may be embedded onto a site in addition to pop-up forms that could be customized to display after a fixed amount of time or when a visitor attempts to leave the web site, the company stated.
Constant Contact demands you to confirm that You have consent from your record! Since there’s absolutely no way to confirm you’ve got permission from each individual getting messages sent to that address you can not use group addresses like sales @ or advertising @ addresses or distribution lists. You can make autoresponders, recorded under the Create button, to send automatically when a user is added to some list. We used the templates to build a Welcome publication to new subscribers.
Constant Contact generally feels like a Professional stage but its random error messages were disconcerting. This aside, the instrument is strong, and for most small companies new to email marketing, Constant Contact is a fantastic way to get started. We want it offered flexibility in the scheduling of autoresponders of campaigns and creation particularly. Constant Review
If you don’t need these features, However Constant Contact is a superb choice. Should you want just a little bit more flexibility in your marketing strategy, then check out email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Kinds of advertising automation functions, the firm doesn’t like to refer to itself as a marketing automation suite that is traditional. Rather, Constant Contact likes to tell prospects that it is a cross between email advertising and marketing automation or what it calls”email automation.”
That is because, unlike other tools, such as Editors’ Choice advertising automation systems Pardot and HubSpot, Constant Contact does not does not provide branching logic. It focuses on only two factors to start automation campaigns. For instance, you can start an automation workflow whenever someone joins a list or achieves a milestone, such as a birthday or anniversary for a customer. However, you can not alter automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link.
These features, which make marketing Automation platforms automatic, slightly more intelligent and, well, compared to advertising tools, create life easier for entrepreneurs and personalized for customers. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no research marketing inclusion, and the limited workflows it is possible to create do not offer you drag-and-drop builders, that are pretty much standard nowadays. If you need basic automation for interactions with clients Constant Contact is a trusted automation system. If you want adaptive workflows and advanced sequencing that adjust to your customers’ specific actions, then Constant Contact isn’t powerful enough to compete at the marketing automation area.
As Constant Contact themselves reiterate through their site, they’re a tool for smaller companies. And, as such, it’s well worth assessing them on those conditions. They have a lot of the basics covered to meet companies as mentioned previously, and then we’d recommend them highly if it were as straightforward as that. Constant Review
These days, the issue, is that there are Lots of other email Tools that offer even more than Constant Contact, and also for a whole lot less cash. This includes user expertise, but also not only features. In reality, for the amount you pay with Constant Contact, you might find yourself using much stronger tools like GetResponse and ActiveCampaign.
They do pick points up For their decent deliverability rates, integrations (especially social websites integrations), and for enabling different access levels for separate users. With recent enhancements to marketing automation and coverage, it does seem like they’re making an effort to improve the item. But their lack of advanced features which makes it difficult to recommend over others at their price point. Constant Review