Introduction Contact Marketing
Constant Contact have been in the marketing game since 1995. Throughout that time they’ve managed to turn into one of the most used email tools in the world, boasting over 650,000 customers. Contact Marketing
What Makes them special is that they’ve added many features over the years that none such as surveys, an event management tool, and campaigns. These add to the list of email alternatives available, as well as automations and newsletters.
In Addition to these options, they also boast a Marketplace with over 400 programs and integrations that cater to even the most niche of products. Yet despite attributes and these flashy numbers, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to have a closer look at Constant Contact’s ins & outs and check whether it is still applicable in the 21st century.
If you are choosing an email Marketing tool for the business, you could do a lot worse than Constant Contact (which begins at $20 a month). If you want to try out a few of the attributes without committing, then a free trial is offered by the business. This review looks specifically. Were it not for a few unexplained technical hiccups, Constant Contact could have been an easy choice for our initial choice.
How does Constant Contact stack up against the Competition for companies with 2,500 contacts? It carries a high $45-per-month price . Many email advertising tools have a cap on how many messages you can send in a month but Constant Contact doesn’t.
Since our last look, Constant Contact has Added email autoresponders beyond those triggered by sign-ups, including birthdays and anniversaries. You might even send an email series to a specific set such as a guide to getting started with follow-ups or your ceremony to an event. This works by segmenting your contacts and matching them up with autoresponders. The picture library now allows 2 GB of storage. Users can access stock photographs that are free and paid through Constant Contact. You can interact with assistance via Twitter. Contact Marketing
Constant Contact is easy to use and has lots Of help options, beginning with the data icons located alongside disciplines and choices explaining what they are Knowledge Base articles, and coaches accessible. Constant Contact has a Task page that lists the status of various jobs, such as uploaded contacts, so you know what is happening in the background.
Phone support Isn’t 24/7 but the hours are Still pretty generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat can be obtained, and the brokers will call you to make sure to have all of the information you need.
Pricing and Features
Constant Contact offers a number of programs Based upon the size of your subscriber base. The plan is $20 a month for up to 500 subscribers and $45 for up to 2,500. A plan costs $335 for 50,000 and $195 for $10,000 subscribers. Price-wise, it’s not too different from Campaigner. You may register for additional add-on services, for example EventSpot ($20 a month for one event; $25 for up to five occasions ) for event registrations, and research ($10 per month) to conduct polls (all of which are included at no extra charge on the Email Plus plan). The fundamental account comes to keep images used from the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget that can be added to your website on which you may display links to around 100 mails. This is a if you want your customers to be able to see your older messages.
The free trial gives you access to all These attributes for 60 days but you can only send up to 100 emails. The trial is a superb way to get accustomed to the platform to get a limited number of messages. Once you’re sure about the platform, upgrade to the paid version and start blasting away. There is also a 30-day money-back guarantee, which can be unusual in this space.
When you’re ready to create a newsletter, you Can use the template to begin. The editing tool allows you tweak colors, pictures, and text messages. There’s also a networking library where you are able to store your own resources, such as company logos and other images. Contact Marketing
Once you’re satisfied with your newsletter, You can send it immediately or schedule it for later (in 5-minute intervals, for example 3:05 a.m., 3:10 a.m., and so forth ). We could not locate a recurring program to send messages on a daily, weekly, or monthly basis the way Campaigner doesto send messages depending on the local time at the receiver’s place, as GetResponse can.
The Business recently announced a new Feature called Action Blocks, which allow marketers to include polls or RSVP blocks to standard emails. This permits recipients to answer messages with a single click without needing to leave the email inbox and visit some web page.
You are able to track, once you’ve sent a newsletter using the accounts tab Its achievement. The dashboard displays the basics, such as opens, clickthroughs, bounces, and unsubscribe requests. A handy bar graph shows open rates and a graph compares performance over multiple campaigns. Users can also pick up to five mails to compare high-level results side by side. The report has a convenient Refresh button so that you can observe real-time outcomes. It’s not like MailChimp in which you have to manually load the pages. When we opened mails and clicked on the links, they were registered nearly instantly.
The Resource Center offers links to Information about average clickthrough rates by industry. You may even look at comparative metrics to find out if your level of involvement with your clients is improving or declining over the previous three months. The mobile app is handy if you need to observe the campaign functionality from your mobile device.
There Are Lots of ways Constant Contact: copy and paste, manually sort addresses into a form, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape to manually put in an Address, we repeatedly received an error message but it did not state what had gone wrong. We were prompted to hit the Previous button to go back and fix the problem but we could not because the page had expired from our browser (Firefox) cache. After a couple of tries, the entire page crashed. This was an odd experience, to say the least. Constant Contact has ensured us has greatly improved because our initial test and that this is unlikely to happen again.
The file upload import, and CRM Migration alternatives, on the other hand, were secure and simple to use. We believe most people would wind up using one of these choices. We tracked the upload progress under”Contacts: Task” and was informed when the import was complete. Much like Campaigner, Constant Contact allows Mailinator and other disposable speeches. It is too bad many services do not comply with the case of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact instead flags contacts which are likely so that the user can choose whether to eliminate or keep them to be other or transactional such email addresses.
Segments are initially based on that list you. Choose when saving the contacts but additionally, it is quite simple to go back and change the list. From the Contact Manager, we just clicked on the addresses we wanted to incorporate to another list. A new feature enables users to choose a listing for contacts to be added to whenever they click on on a link in an email, the company said. This feature is available in most packages. It can be paired with an autoresponder so that, when a contact clicks a link, a relevant email is sent to them automatically. Constant Contact allows you assign tags to contacts, which can be helpful if you need to track things such as how they signed up, even if they are loyalty associates, or anything else you might want to monitor. Contact Marketing
Our only quibble with the Contact Manager is That it is a pain. When we cut and glued our listing, we simply dropped in addresses. We didn’t have other fields, such as name or address. We needed to load each person record and update the subjects to add this. Because the pages were slow to load in our testing, this was straightforward. Since we can see the whole list in Contact Manager, then it would have been nice to be able to just click on the missing field, input, and just keep going straight down the page. So, lesson learned: Be certain to have each of the relevant fields before uploading the titles, populated.
Constant Contact also enables you to produce forms That customers can use to sign up for newsletters and emails. These forms can be hosted on your site or on Constant Contact’s servers. You can segment the users based on if they used the sign-up form or methods, which may be helpful. The business also recently announced a new sign-up form editor that is intended to allow users to produce inline forms which may be embedded on a website in addition to pop-up forms which could be customized to show after a fixed amount of time or when a visitor attempts to leave the website, the business stated.
Constant Contact requires you to verify that You have approval from your record! Since there is absolutely no way to confirm you’ve got consent from each individual receiving messages sent to that address you also can’t use set addresses like sales @ or advertising @ addresses or distribution lists. You might create autoresponders, recorded under the button, to ship automatically when a user is added to a list. We used the templates to build a particular newsletter that was Welcome .
Constant Contact generally feels like a Platform but its error messages were disconcerting. This apart, the tool is strong, and for most small companies Constant Contact is a fantastic way to begin. We want it provided flexibility in the scheduling of campaigns and production of autoresponders. Contact Marketing
If you don’t want these Additional features, However Constant Contact is a superb choice. If you need just a bit more flexibility in your marketing plan, then have a look at email marketing Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact merely offers seven Sorts of marketing automation works, the firm doesn’t like to refer to itself as a marketing automation suite. Instead, Constant Contact likes to tell prospects that it is a cross between email advertising and advertising automation or what it requires”email automation.”
That is because, unlike other tools, such as Editors’ Choice marketing automation platforms Pardot and HubSpot, Constant Contact does not does not provide branching logic. It focuses on two triggers to begin automation campaigns. For example, you can begin an automation workflow when someone joins a listing or achieves a milestone, like a birthday or anniversary for a customer. But you can’t alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link within the body of this email.
Automation platforms automatic slightly more smart and, well, than marketing tools, create life more easy for marketers and more personalized for clients. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no search marketing addition, and also the limited workflows you can create don’t offer drag-and-drop builders, which can be pretty much standard nowadays. Should you need automation for interactions with clients Constant Contact is a automation program. If you want innovative sequencing and adaptive workflows that adjust to your clients’ specific activities Constant Contact isn’t powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their site, they’re a tool for small businesses. And, as it’s worth evaluating them on these terms. They have enough of the basics covered to satisfy companies, as mentioned above, and then we’d recommend them highly, if it had been as straightforward as that. Contact Marketing
These days, the issue, is that there are plenty of other email Tools that offer even greater than Constant Contact, and for a whole lot less money. This includes not only attributes, but also user expertise. In fact, for the volume you pay with Constant Contact, you might find yourself using stronger tools like GetResponse and ActiveCampaign.
Things are picked up by them Due to their decent deliverability prices, integrations (particularly social websites integrations), and for allowing different access levels for different users. With recent improvements to coverage and marketing automation, it does look like they’re making an attempt to enhance the item. However, their lack of features makes it difficult to recommend over others at their price point. Contact Marketing