Introduction Contact Or Contacts
Constant Contact have been in the email marketing video game since 1995. Throughout this time they’ve managed to turn into one of the email tools in the world, boasting over 650,000 clients. Contact Or Contacts
What Makes them special is that they’ve added many features over the years that not one of their competitions game, like surveys, an event management tool, and social campaigns. These contribute to the collection of options available, as well as automations and newsletters that are recurring.
On top of these options, they also boast a Marketplace with over 400 apps and integrations which cater for even the most niche of merchandise. Yet despite features and these flashy numbers, interest in Constant Contact appears to be according to Google Trends. Reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century.
If You’re choosing an email Marketing tool for the small business, you can do much worse compared to Constant Contact (which starts at $20 a month). If you want to test out a few of the attributes without committing a free trial is offered by the business. This review looks especially. Were it not for some technical hiccups that were unexplained, Constant Contact could have been an easy choice for our option.
How does Constant Contact pile up against the Competition for companies with 2,500 contacts? It carries a 45-per-month price . Many marketing tools have a cap on how many messages you can send in a month but Constant Contact does not.
Since our last look, Constant Contact has Added email autoresponders beyond these triggered such as anniversaries and birthdays. You can even send an email series to a specific set such as a day-by-day guide to getting started with follow-ups or your service to an event. This works by copying your contacts into various folders and matching them up with autoresponders. The image library currently allows 2 GB of storage, with a file size of 5MB. Users may also access stock photographs that are paid and free through Constant Contact. Last, you can now interact with assistance via Twitter. Contact Or Contacts
Constant Contact is easy to use and has plenty Of help options, starting with the data icons helpfully located alongside fields and options explaining what they are, extensive Knowledge Base trainers accessible, and articles. Constant Contact has an Activity page that lists the status of different tasks, such as contacts that are uploaded, so that you know what’s happening in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 p.m. during the week, and 10 a.m. to 8 pm on weekends. Chat is available, along with the agents will also call you to make sure to have all of the info that you want.
Pricing and Features
Constant Contact offers a number of plans Based upon how big your subscriber base. The cheapest plan is $20 a month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan costs $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it’s not too different from Campaigner. You may register for additional add-on providers, such as EventSpot ($20 per month for a single event; $25 for up to five events) for event registrations, and research ($10 per month) to run polls (all of which can be included at no additional charge on the Mail Plus program ). The Basic account comes to store images used from the mail campaigns. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) generates a widget which may be added to a website on which you may display links to up to 100 mails. This is a if you want your customers to have the ability to see your messages that are older.
The free trial Provides you access to all These attributes for 60 days however you can only send up to 100 emails. The trial is a superb way to get accustomed to the platform for a limited number of messages. When you are sure about the stage, update to the paid version and start blasting away. There’s also a 30-day money-back guarantee, which is uncommon in this area.
When you’re ready to create a newsletter, you Can use the template to get started. The editing tool allows you tweak colors, images, and text messages. There’s also a networking library where you can save your own resources, such as company logos and other graphics. Contact Or Contacts
As Soon as You’re Happy with your newsletter, It is possible to send it immediately or schedule it for after (in 5-minute periods, for example 3:05 a.m., 3:10 a.m., and so on). We could not find a recurring schedule to send messages on a daily, weekly, or monthly basis the manner Campaigner does, or to send messages depending on the local time in the receiver’s place, as GetResponse can.
The Business also announced a new Feature named Action Blocks, which allow marketers to add polls or RSVP cubes to standard emails. This enables recipients to answer messages with one click without having to depart the email inbox and go to some web page.
You can track once you’ve sent a newsletter using the accounts tab Its achievement. The dash displays the basics, including opens, clickthroughs, bounces, and unsubscribe requests. A useful bar chart shows open prices along with a graph compares performance across multiple campaigns. Users can also pick up to five emails to compare high-level results side by side. The report has a convenient Refresh button so you may observe real-time results. It’s not like MailChimp where you have to manually load the pages. When we opened mails and clicked on the links, they had been enrolled nearly immediately.
The Resource Center offers links to Info about average clickthrough rates by industry. You can even look at relative metrics to figure out if your level of involvement with your customers is improving or declining over the past three months. The mobile app is useful if you want to see the campaign functionality from your mobile device.
There are several ways to add contacts to Constant Contact: copy and paste, manually sort addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
After we used the form Address, we repeatedly received an error message but it didn’t state what had gone wrong. We were motivated to hit the last button to go back and resolve the problem but we couldn’t because the page had died from our browser (Firefox) cache. After a couple of tries, the whole page crashed. This is an odd experience, to say the least. Constant Contact has ensured us has greatly improved because our first test and this is not likely to occur again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were simple to use and secure. We believe most people would end up using these options. We monitored the upload improvement under”Contacts: Task” and was notified while the import was complete. Much like Campaigner, Constant Contact allows Mailinator and other addresses that are disposable. It’s too bad many services don’t comply with the example of GetResponse$15.00 at GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts which are likely so the user can decide whether to eliminate or keep them to be transactional or other such addresses.
Segments are originally based on which list you Choose when saving the contacts but it’s also quite simple to go back and adjust the list. From the Contact Manager, we just clicked on the addresses we wanted to incorporate to a different list. A new feature enables users to select a list for contacts to if they click on a specific link in an email to be added, the company said. This feature is available in all packages. It can be paired with an autoresponder so that, when a contact clicks a link, a relevant email is sent to them automatically. Constant Contact allows you assign tags to contacts, which is helpful if you need to monitor things like how they signed up, if they’re loyalty members, or anything else you might want to monitor. Contact Or Contacts
Our only quibble with the Contact Manager is That it’s a pain. When we cut and glued our listing, we simply dropped in email addresses. We did not have other areas, such as address or name. Update the subjects and we had to load each listing to bring this. Because the pages were slow to load in our testing, this was straightforward. Since we could see the entire list in Contact Manager, it might have been nice to be able to just click on the missing field, enter, and just keep going straight down the page. Lesson learned: Be sure to have each the relevant fields populated in the list before uploading the titles.
Constant Contact also lets you create forms That clients can use to register for newsletters and emails. These forms may be hosted either on your own site or on Constant Contact’s servers. You can segment the consumers based on if they used other methods or the sign-up form, which may be helpful. The business also recently announced a brand new signup form editor that’s intended to allow users to produce inline forms that may be embedded onto a site as well as pop-up forms that could be customized to show after a set amount of time or when a visitor tries to leave the website, the company stated.
Constant Contact demands you to verify that You have consent from your list! You can’t use group addresses like [email protected] or advertising @ addresses or distribution lists since there’s no way to verify you have permission from every individual receiving messages sent to this address. You might make autoresponders, recorded under the button, to ship automatically when a user is added to some list. We used the templates to construct a special Welcome newsletter .
Constant Contact appears like a Stage but its error messages were disconcerting. This the instrument is solid, and for companies new to email marketing, Constant Contact is a fantastic way to begin. We wish it provided flexibility in the scheduling of autoresponders of campaigns and production particularly. Contact Or Contacts
If you don’t need these features, However Constant Contact is an excellent option. If you want a bit more flexibility in your marketing plan, then check out email advertising Editors’ Choices Campaigner and MailChimp.
Because Constant Contact merely offers seven Different sorts of advertising automation functions, the company doesn’t like to refer to itself as a traditional marketing automation suite. Instead, Constant Contact likes to inform prospects that it is a cross between email advertising and marketing automation or what it calls”email automation.”
That is because, unlike other tools, for example Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact does not doesn’t provide branching logic. Instead, it focuses to begin automation campaigns. For instance, you can begin an automation workflow whenever someone achieves a milestone, such as a birthday or anniversary as a customer or joins a listing. You can not change automationsbased on whether or not someone opened an email, forwarded an email, or clicked on a link within the body of the email.
Automation platforms automatic slightly more intelligent and, well, than advertising tools, create life more easy for entrepreneurs and more personalized for clients. In addition, Constant Contact doesn’t offer A/B testing (they do offer subject line A/B testing), no search marketing inclusion, and also the restricted workflows it is possible to create don’t offer you drag-and-drop builders, that are pretty much standard nowadays. Should you need automation for second and first interactions with clients, then Constant Contact is a trusted automation program. If you want advanced sequencing and adaptive workflows that adapt to your clients’ specific activities Constant Contact is not strong enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their site, they are a tool for businesses. And, as such, it is worth assessing them. As mentioned previously, they have enough of the basics covered to meet most small businesses, and if it had been as simple as that then we’d recommend them highly. Contact Or Contacts
Nowadays, the Matter, is that there are Lots of email Tools that offer even greater than Constant Contact, and also for a lot less cash. This includes user experience, but also not just attributes. In reality, for the amount you pay with Constant Contact, you might end up using tools like ActiveCampaign and GetResponse.
Things are picked up by them For their adequate deliverability rates, integrations (particularly social websites integrations), also for enabling different access levels for separate users. With recent improvements to promotion automation and reporting, it does seem like they’re making an effort. But their lack of advanced features, such as marketing automation, makes it difficult to recommend over others at their price . Contact Or Contacts