Introduction Contact Pro Email Marketing
Constant Contact happen to be in the email marketing game since 1995. During that time they have managed to turn into one of the email tools in the world. Contact Pro Email Marketing
What Makes them unique is that they’ve added features over the decades that not one such as surveys an event management tool, and campaigns. These add to the collection of alternatives readily available, in addition to automations and recurring newsletters.
On top of these choices, they also boast a Market with over 400 integrations which cater to even the most niche of products and apps. Yet despite these numbers and features, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Reason for us to have a closer look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century.
If You’re choosing an email Marketing tool for the small business, you could do a lot worse compared to Constant Contact (which starts at $20 per month). If you want to test out a few of the attributes without committing a 6-day free trial is offered by the business. This review looks at the program, which supports up to 500 contacts. Were it not for some hiccups that were unexplained, Constant Contact could have been an easy pick for our option.
How Can Constant Contact stack up against the Competition for companies with 2,500 contacts in its marketing database? It carries a $45-per-month price tag that is high. Many email advertising programs also have a limit on but Constant Contact does not.
Since our last look, Constant Contact has Email autoresponders beyond these triggered by sign-ups, including birthdays and anniversaries. You might also send an email series to a set of contacts, like a day-by-day guide to getting started with follow-ups or your service to an occasion. This works by matching them up with autoresponders and segmenting your contacts into various folders. The picture library currently allows 2 GB of storage. Users may also access paid and free stock photos straight through Constant Contact. You can interact with assistance via Twitter. Contact Pro Email Marketing
Constant Contact is Simple to Use and has lots Of help options, beginning with the data icons located next to disciplines and choices explaining what they are, extensive Knowledge Base articles, and trainers accessible. Constant Contact has an Activity page that lists the status of different jobs, such as contacts that are uploaded, so that you know what’s happening in the background.
Phone support Isn’t 24/7 but the hours are Still fairly generous, going from 7 a.m. to 11 pm throughout the week, also 10 a.m. to 8 pm on weekends. Chat is available, and the agents will even call you to ensure you have.
Pricing and Features
Constant Contact offers a number of plans Depending upon the size of your subscriber base. The plan is $20 per month for as many as 500 subscribers and $45 for up to 2,500. A mid-tier plan prices $195 for 10,000 subscribers and $335 for 50,000. Price-wise, it is not too different from Campaigner. You may register for additional add-on providers, for example EventSpot ($20 a month for a single event; $25 for up to five events) for event registrations, and research ($10 per month) to run surveys (all of which are included at no additional charge on the Email Plus plan). The Basic account comes to store pictures used from the campaigns with a Library. MyLibrary Plus ($5 per month) expands your storage to 1 GB. Newsletter Archive ($5 per month) creates a widget which may be added to a website on which you may display links to up to 100 mails. If you want your clients to be able to see your messages that are older, this is a handy add-on.
The free trial gives you access to all of These features for 60 days but you can only send up to 100 mails. The trial is a superb way to get used to the platform to get a number of messages. Once you are certain about the stage, upgrade to the paid version and get started blasting away. There’s also a 30-day money-back guarantee, which can be unusual in this space.
When you’re ready to create a newsletter, you Can use the template to begin. The editing tool lets you tweak text messages, images, and colours. There is also a networking library where you can save your personal resources, such as company logos and other images. Contact Pro Email Marketing
Once you’re Happy with your own newsletter, You can send it right away or schedule it for after (in 5-minute intervals, such as 3:05 a.m., 3:10 a.m., and so on). We could not locate a recurring program to send messages on a daily, weekly, or yearly basis the manner Campaigner does, or to send messages based on the local time in the receiver’s place, as GetResponse can.
The company also announced a new Attribute named Action Blocks, which enable marketers to add polls or RSVP blocks to standard emails. This permits recipients to answer messages with a single click without having to leave the email inbox and go to some web page.
You can track, once you’ve sent a newsletter By using the accounts tab, its success. The dash displays the fundamentals, including opens, clickthroughs, bounces, and unsubscribe requests. A handy bar graph shows open rates and a chart compares performance across multiple campaigns. Users may also select up to five emails to compare high speed results side by side. The report has a handy Refresh button so that you may observe real-time results. It is not like MailChimp in which you’ve got to manually load the webpages. When we opened emails and clicked on the links, they had been enrolled nearly immediately.
The Resource Center offers links to Information about typical clickthrough rates by industry. You may also look at comparative metrics to figure out if your degree of involvement with your customers is improving or declining over the previous three months. The cellular app is handy if you want to observe the campaign performance from your mobile device.
There are several ways Constant Contact: copy and paste, manually type addresses into a type, upload a file (CSV, XLS, XLSX, or TXT), import from Gmail, or pull from Outlook and other (CRM) tools.
When we used the shape to manually put in an Address, we repeatedly received an error message but it didn’t say what had gone wrong. We were prompted to hit on the last button to go back and fix the issue but we couldn’t because the page had expired from our browser (Firefox) cache. After a couple of attempts, the whole page crashed. This was an odd experience, to say the least. Constant Contact has ensured us has greatly improved since our first test and this is unlikely to occur again.
The file upload, Gmail import, and CRM Migration options, on the other hand, were easy to use and secure. We think most people would end up using these options. We monitored the upload improvement under”Contacts: Task” and was informed while the import was complete. Like Campaigner, Constant Contact allows other addresses that are disposable and Mailinator. It’s too bad many services do not comply with the example of GetResponse$15.00 in GetResponse, which filters out known disposable domains. Constant Contact rather flags contacts that are likely to be transactional or other such addresses so that the user can choose whether to eliminate or store them.
Segments are originally based on which list you When saving the contacts but it’s also quite simple to go back, choose and change the list. In the Contact Manager, we clicked on the speeches we wanted to add to a different list. A new feature allows users to select a listing for contacts to be added to whenever they click on a particular link within an email, the company said. This attribute is available in all packages. It may be paired with an autoresponder so that, when a link is clicked by a touch, a email is sent to them automatically. Constant Contact lets you assign tags to contacts, which can be helpful if you want to monitor things like the way they signed up, even if they’re loyalty associates, or anything else you may want to monitor. Contact Pro Email Marketing
Our only quibble with the Contact Manager is That it is a hassle to edit the user records. After we cut and pasted our list, we dropped in addresses. We didn’t have other areas, such as address or name. To add this, update the subjects and we needed to load each record. This was simple because the pages were slow to load in our testing. Since we can see the whole list in Contact Manager, then it would have been nice to be able to just click on the missing area, input, and just keep going down the page. So, lesson learned: Be sure to have each the applicable fields before uploading the names, populated.
Constant Contact also enables you to create forms That customers can use to sign up for newsletters and emails. These forms can be hosted either on your own site or on Constant Contact’s servers. You can section the users based on if they used the sign-up form or procedures, which may be helpful. The company also recently announced a brand new signup form editor that’s intended to allow users to produce inline forms which may be embedded on a website in addition to pop-up forms that can be customized to show after a fixed amount of time or when a visitor attempts to leave the website, the business said.
Constant Contact demands you to confirm that You have approval from your entire record! Since there is no way to confirm you have permission from every person getting messages sent to this 37, you can not use set addresses like sales @ or advertising @ addresses or distribution lists. You can even create autoresponders, recorded under the Create button, to ship every time a user is added to some list. We used the templates to construct a Welcome newsletter .
Constant Contact generally feels like a Professional stage but its arbitrary error messages were disconcerting. This the instrument is solid, and for companies new to email marketing, Constant Contact is a good way to get started. We wish it offered a bit more flexibility in the scheduling of autoresponders of campaigns and creation in particular. Contact Pro Email Marketing
If you don’t need these features, Then Constant Contact is a superb option. Should you want just a bit more flexibility in your marketing strategy, then have a look at email advertising Editors’ Choices Campaigner and MailChimp instead.
Because Constant Contact only offers seven Kinds of marketing automation functions doesn’t like to refer to itself as a conventional marketing automation suite. Instead, Constant Contact likes to inform prospects that it is a cross between email marketing and advertising automation or what it requires”email automation”
That’s because, unlike other tools, such as Editors’ Choice advertising automation platforms Pardot and HubSpot, Constant Contact doesn’t does not offer branching logic. It focuses on two factors to begin automation campaigns. By way of example, an automation workflow can be started by you whenever someone accomplishes a milestone, like a birthday or anniversary as a customer or joins a listing. You can’t alter automationsbased on whether or not somebody opened an email, forwarded an email, or clicked on a link.
Automation platforms slightly more intelligent and, well, automatic, compared to email advertising tools, create life more easy for marketers and personalized for customers. In addition, Constant Contact doesn’t provide A/B testing (they do provide subject line A/B testing), no research marketing addition, and the limited workflows you can create do not offer you drag-and-drop builders, which are pretty much standard these days. If you need automation for first and second interactions with customers Constant Contact is a trusted automation system. If you want adaptive workflows and advanced sequencing that adapt to your customers’ specific actions Constant Contact isn’t powerful enough to compete at the marketing automation space.
As Constant Contact themselves reiterate through their site, they are a tool for small businesses. And, as it is well worth assessing them on those conditions. They definitely have enough of the basics covered to satisfy most small companies as mentioned previously, and we’d recommend them more highly if it were as simple as that. Contact Pro Email Marketing
These days, the issue, is that there are Lots of email Tools that offer even greater than Constant Contact, and for a whole lot less money. This includes not just features, but also user expertise. In fact, for the amount you pay with Constant Contact, you might find yourself using tools such as GetResponse and ActiveCampaign.
They do pick up points For their decent deliverability prices, integrations (particularly social media integrations), also for allowing different access levels for different users. And with recent enhancements to marketing automation and reporting, it will seem as though they’re making an effort to improve the product. But their lack of features makes it hard to recommend over others at their price . Contact Pro Email Marketing